P&F and DivX Partner to Offer Complimentary Hollywood Films to U.S. Consumers Who Purchase Select DivX Certified(R) Philips Cons
October 21 2009 - 8:00AM
PR Newswire (US)
Consumers can enjoy a complimentary hit movie such as Batman Begins
in the high-quality DivX(R) format ATLANTA and SAN DIEGO, Oct. 21
/PRNewswire-FirstCall/ -- P&F USA, the exclusive manufacturer
and distributor for Philips FlatTVs and home theater products in
the U.S., and DivX, Inc. (NASDAQ:DIVX), a digital media company,
today announced that U.S. consumers will be offered a complimentary
movie title in the high-quality DivX® format with the purchase of
one of a range of DivX Certified® Philips consumer electronics
devices. The promotion runs until December 31, 2009 or while
supplies last. (Logo:
http://www.newscom.com/cgi-bin/prnh/20081124/DIVXLOGO) DivX
technology is a digital media solution that offers consumers a
high-quality video experience anytime, anywhere, on any DivX
Certified device. The DivX Certified models from Philips that
qualify for the promotion include: six Philips LCD FlatTVs
(32PFL6704D/F7, 42PFL6704D/F7, 47PFL6704D/F7, 42PFL7704D/F7,
47PFL7704D/F7, 52PFL7704/F7), four Philips Blu-ray disc players
(BDP7310, BDP5010, BDP5012, BDP3020), three Philips Home theater
systems (HTS5100, HTS3371, HTS3372), and two Philips DVD players
(DVP5990, DVP3982). To receive a complimentary film, a consumer
will need to register his or her newly purchased DivX Certified
Philips device at http://www.divx.com/philips. Once registered, the
consumer will be prompted to choose a movie from among five
different titles, including Ace Ventura: Pet Detective, Batman
Begins, Green Lantern: First Flight, Sisterhood of the Traveling
Pants and Two Weeks Notice, while supplies last, and digitally
download the selected movie to a computer before transferring it to
the Philips device. Because DivX technology allows video content to
be compressed to a fraction of its original size, consumers may use
a USB stick, SD card or disc to easily playback the movie on their
new Philips device. "We're excited to join DivX in rewarding our
U.S. consumers with a free movie that they'll be able to watch and
enjoy on their Philips DivX Certified devices," said Todd
Richardson, senior vice president of sales and marketing for
P&F USA, the exclusive manufacturer and distributor for Philips
FlatTVs and home theater products in the U.S. "The ability to
playback DivX videos, including premium Hollywood content in the
DivX format, is a key feature of many of our products and one that
we believe contributes to their success in the marketplace." "This
is the first, of what we hope to be many DivX premium Hollywood
content promotions in the United States," said Eric Rodli,
Executive Vice President, Licensing at DivX, Inc. "We are excited
to work with P&F to help our users throughout the United States
enjoy hit movies on a wide range of Philips DivX Certified
devices." Products that bear the DivX Certified logo have undergone
a rigorous testing program to ensure a high-quality DivX media
experience, including reliable video creation and playback,
interoperability with other DivX Certified devices and the visual
quality users expect from DivX. For more information about Philips
FlatTVs and home theater products, visit http://www.philipshd.com/
For more information about DivX, visit http://www.divx.com/. About
P&F USA P&F is a subsidiary of the Funai Electric Co., LTD,
Inc. and is the exclusive licensee for Philips consumer televisions
and home theater in North America. Funai Electric Co., Ltd.,
established in 1961, is headquartered in Osaka, Japan and is listed
in the Tokyo Securities Exchange First Section (6839). In addition
to the consumer electronic product brands sold by FUNAI Corporation
and the products sold by other FUNAI sales and marketing companies
in Asia, Europe, and South America, Funai Electric Company, Ltd. is
a major original equipment manufacturer (OEM) supplier for
appliance, consumer electronics, computer, and computer peripheral
companies on a global basis. For more information on the Funai
group, please visit http://www.funaiworld.com/. About DivX DivX,
Inc. is a digital media company that enables consumers to enjoy a
high-quality video experience across any kind of device. DivX
creates, distributes and licenses digital video technologies that
span the "three screens" comprising today's consumer media
environment--the PC, the television and mobile devices. Over 200
million DivX devices have shipped into the market from leading
consumer electronics manufacturers. DivX also offers content
providers and publishers a complete solution for the distribution
of secure, high-quality digital video content. Driven by a globally
recognized brand and a passionate community of hundreds of millions
of consumers, DivX is simplifying the video experience to enable
the digital home. Forward-Looking Statements Statements in this
press release that are not strictly historical in nature constitute
"forward-looking statements." Such statements include, but are not
limited to, statements regarding DivX's visibility within the
investment community. Such forward-looking statements involve known
and unknown risks, uncertainties and other factors which may cause
DivX's actual results to be materially different from historical
results or from any results expressed or implied by such
forward-looking statements. These factors include, but are not
limited to: the risk that customer use of DivX technology may not
grow as anticipated; the risk that anticipated market opportunities
may not materialize at expected levels, or at all; the risk that
the Company's activities may not result in the growth of profitable
revenue; risks and uncertainties related to the maintenance and
strength of the DivX brand; risks associated with DivX's ability to
penetrate existing and new markets; risks regarding the effects of
competition; the risk of DivX's dependence on its licensees and
partners; risks related to the effect of intellectual property
rights claims; and other factors discussed in the "Risk Factors"
section of DivX's most recent report filed with the Securities and
Exchange Commission. All forward-looking statements are qualified
in their entirety by this cautionary statement. DivX is providing
this information as of the date of this release and does not
undertake any obligation to update any forward-looking statements
contained in this release as a result of new information, future
events or otherwise.
http://www.newscom.com/cgi-bin/prnh/20081124/DIVXLOGO
http://photoarchive.ap.org/ DATASOURCE: DivX, Inc. CONTACT: Media,
Lindsay Woods of redmedia, +1-678-592-3844, , for P&F; or
Jennifer Baumgartner, +1-503-901-5371, , or Investors, Karen
Fisher, +1-858-882-6415, , both of DivX, Inc. Web Site:
http://www.divx.com/
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