DIVX Divx, Inc. (MM)

New SDK solutions allow creative professionals to deliver up to 5.1 channels of superior sound, unlocking the potential of DVD, Blu-ray Disc, HD broadcast, and streaming content. AACHEN, Germany, Sept. 10 /PRNewswire-FirstCall/ -- MainConcept GmbH, a wholly-owned subsidiary of DivX, Inc. (NASDAQ:DIVX) and one of the world's premier providers of video and audio codecs and software development kits (SDKs) to the consumer, broadcast and professional markets today announced the addition of three new advanced SDKs. These new SDK solutions provide cross-platform Dolby Digital Professional and Dolby Digital Plus Professional encoding and decoding support for content creation, distribution and playback software and are in addition to the previously released Dolby Digital Consumer SDK from MainConcept. (Logo: http://www.newscom.com/cgi-bin/prnh/20081124/LA48153LOGO) -- Dolby Digital Pro SDK for adding Dolby Digital Professional encoding and decoding to professional software applications. -- Dolby Digital Plus Pro SDK for adding Dolby Digital Plus Professional encoding and decoding to professional software applications. -- Reference Transcoding SDK for Dolby Digital Professional and Dolby Digital Plus Professional for integration into back end media transcoding services and transcoding applications. MainConcept is a provider of certified Dolby Digital implementations and the new SDKs have been fully tested and approved by Dolby Laboratories. The new SDK packages are immediately available for Windows , Mac /Intel and Linux in 32-bit as well as 64-bit versions. They include both Low Level C++ APIs and DirectShow filters and are fully compatible with other MainConcept codecs and SDKs that may already be in use. The new SDKs enhance the fast and easy implementation of Dolby's renowned audio technology. They enable the delivery of up to 5.1 discrete audio channels of surround sound over less bandwidth, providing a richer and more enveloping audio experience whether via HDTV, IPTV, cable, satellite, or terrestrial broadcast television. Dolby Digital is the sound of high definition surround sound and is used extensively in DVD, Blu-ray and interactive formats BD-Live and BonusView, where additional content, such as trailers, background comments, interactive games or other exclusive features, are streamed to a consumer's Blu-ray Disc devices as they watch content from an inserted disc. "MainConcept is well known for its high quality audio and video codecs and SDKs," said Jason Power, Director, Broadcast Systems, Dolby Laboratories, Inc. "We are pleased to see MainConcept release Dolby Digital and Dolby Digital Plus encoding and decoding solutions that will help creative professionals deliver compelling movies, music, and games that provide the audio experience intended by their creators." "MainConcept codecs are the backbone of the content creation market's most successful applications," said Muzaffer Beygirci, Managing Director and Vice President Worldwide Sales of MainConcept GmbH. "We are seeing an increased demand from professional content creators for Dolby technologies as a result of the impending release of Microsoft's Windows 7, the availability of next generation playback hardware and software solutions supporting Dolby Digital Plus and a dizzying array of products incorporating Dolby Digital entering the market. Our newly available Dolby Digital Pro, Dolby Digital Plus Pro and Reference Transcoding SDKs are the perfect solutions for software developers who need the highest quality, Dolby technology in a powerful and full featured SDK." To receive an evaluation version of the new Dolby Digital SDKs, please contact MainConcept at . For further information on these and other MainConcept products, please visit us at http://www.mainconcept.com/. Interested to learn more and see a demonstration of MainConcept's SDKs for Dolby Digital technologies? Stop by the MainConcept booth at IBC 2009, September 11-15, booth 2.C50. Dolby Digital technologies will also be on display in the Dolby booth 2.B28. About MainConcept MainConcept GmbH, a wholly owned subsidiary of DivX, Inc. (NASDAQ:DIVX), is one of the world's premier providers of high-quality audio and video codec solutions for consumer and professional applications. Many of the world's best consumer electronics and computer manufactures, handheld device makers, and creative software providers rely on MainConcept embedded codec solutions to deliver a superb audio and video experience to their customers, in virtually all popular consumer formats. MainConcept also provides comprehensive encoding and decoding solutions to the broadcast and professional video industry in the form of codecs for integration into creative software suites as well as complete after-market plug-in solutions for adding new video format support into popular Non-Linear Editing (NLE) software packages. MainConcept -- The Codec People. Forward-Looking Statements Statements in this press release that are not strictly historical in nature constitute "forward-looking statements." Such statements include, but are not limited to, statements regarding DivX, Inc.'s visibility within the investment community. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause DivX and MainConcept's actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. These factors include, but are not limited to: the risk that customer use of DivX or MainConcept technologies may not grow as anticipated; the risk that anticipated market opportunities may not materialize at expected levels, or at all; the risk that DivX and MainConcept's activities may not result in the growth of profitable revenue; risks and uncertainties related to the maintenance and strength of the DivX and MainConcept brands; risks associated with DivX and MainConcept's ability to penetrate existing and new markets; risks regarding the effects of competition; the risk of DivX and MainConcept's dependence on its licensees and partners; risks related to the effect of intellectual property rights claims; and other factors discussed in the "Risk Factors" section of DivX's most recent report filed with the Securities and Exchange Commission. All forward-looking statements are qualified in their entirety by this cautionary statement. DivX is providing this information as of the date of this release and does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise. All trademarks are the property of their owners and are used for informational purposes only. http://www.newscom.com/cgi-bin/prnh/20081124/LA48153LOGO http://photoarchive.ap.org/ DATASOURCE: MainConcept CONTACT: Guido Mueller of MainConcept GmbH, +49 (241) 40108-60, Web Site: http://www.mainconcept.com/

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