HOUSTON, Oct. 18,
2023 /PRNewswire/ -- Direct Digital Holdings, Inc.
(Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a
leading advertising and marketing technology platform operating
through its companies Colossus Media, LLC ("Colossus SSP"), Huddled
Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"),
today announced that the Company appointed Diana Diaz, who had been serving as the
Company's interim Chief Financial Officer, as permanent Chief
Financial Officer, effective October 16,
2023.
Ms. Diaz served as interim Chief Financial Officer of Direct
Digital Holdings beginning June 5,
2023. As permanent Chief Financial Officer, she will
continue to lead the Company's finance, accounting and treasury
organization and report directly to the Company's Chief Executive
Officer.
Mark D. Walker, Chairman and
Chief Executive Officer, commented, "We are grateful for the hard
work and dedication Diana has provided our team over the past
several months and greatly excited to appoint her as our permanent
Chief Financial Officer. She has been a trusted partner and an
excellent leader of our finance division. With the help of her
leadership and financial acumen, we are now more confident than
ever in our team's ability to execute our various strategies for
growth in the coming months and years."
Ms. Diaz joined the Company from Sharps Compliance Corp.
(previously Nasdaq listed (SMED)) until its acquisition, a leading
national healthcare waste management provider to customers in
multiple healthcare-related markets, specializing in regulated
waste streams including medical, pharmaceutical and hazardous,
where she served for a total of 13 years, including as Vice
President and Chief Financial Officer from June 2010 to February
2022. Ms. Diaz's prior positions include Chief Financial
Officer of University General Hospital in Houston, Texas from September 2006 to May
2009, Controller at Memorial Hermann Healthcare System,
Texas Medical Center from September
2002 to August 2006 and
Controller of the wholesale group at Reliant Energy from
July 1998 to May 2002. Ms. Diaz received her BBA in
Accounting from The University of Texas at
Austin and her MBA from Rice
University's Jesse H. Jones Graduate School of
Management.
Ms. Diaz said of her appointment, "This is a very exciting time
to have joined Direct Digital Holdings. As Chief Financial Officer,
I will continue to work closely with my fellow executive team
members to capitalize on the Company's strategic position and
current favorable market dynamics to continue our growth. I am
grateful for this appointment and look forward to continuing my
work with this incredible team."
Forward Looking Statements
This press release may contain forward-looking
statements within the meaning of federal securities laws, including
the Private Securities Litigation Reform Act of 1995,
Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as
amended, and which are subject to certain risks, trends and
uncertainties.
As used below, "we," "us," and "our" refer to the Company. We
use words such as "could," "would," "may," "might," "will,"
"expect," "likely," "believe," "continue," "anticipate,"
"estimate," "intend," "plan," "project" and other similar
expressions to identify forward-looking statements, but not all
forward-looking statements include these words. All statements
contained in this press release that do not relate to matters of
historical fact should be considered forward-looking
statements.
All of our forward-looking statements involve estimates and
uncertainties that could cause actual results to differ materially
from those expressed in or implied by the forward-looking
statements. Our forward-looking statements are based on assumptions
that we have made in light of our industry experience and our
perceptions of historical trends, current conditions, expected
future developments and other factors we believe are appropriate
under the circumstances. Although we believe that these
forward-looking statements are based on reasonable assumptions,
many factors could affect our actual operating and financial
performance and cause our performance to differ materially from the
performance expressed in or implied by the forward-looking
statements, including, but not limited to: our dependence on the
overall demand for advertising, which could be influenced by
economic downturns; any slow-down or unanticipated development in
the market for programmatic advertising campaigns; the effects of
health epidemics; operational and performance issues with our
platform, whether real or perceived, including a failure to respond
to technological changes or to upgrade our technology systems; any
significant inadvertent disclosure or breach of confidential and/or
personal information we hold, or of the security of our or our
customers', suppliers' or other partners' computer systems; any
unavailability or non-performance of the non-proprietary
technology, software, products and services that we use;
unfavorable publicity and negative public perception about our
industry, particularly concerns regarding data privacy and security
relating to our industry's technology and practices, and any
perceived failure to comply with laws and industry self-regulation;
restrictions on the use of third-party "cookies," mobile device IDs
or other tracking technologies, which could diminish our platform's
effectiveness; any inability to compete in our intensely
competitive market; any significant fluctuations caused by our high
customer concentration; our limited operating history, which could
result in our past results not being indicative of future operating
performance; any violation of legal and regulatory requirements or
any misconduct by our employees, subcontractors, agents or business
partners; any strain on our resources, diversion of our
management's attention or impact on our ability to attract and
retain qualified board members as a result of being a public
company; our dependence, as a holding company, on receiving
distributions from Direct Digital Holdings, LLC to pay our taxes,
expenses and dividends; and other factors and assumptions discussed
in the "Risk Factors," "Management's Discussion and Analysis of
Financial Conditions and Results of Operations" and other sections
of our filings with the Securities and Exchange Commission that we
make from time to time. Should one or more of these risks or
uncertainties materialize or should any of these assumptions prove
to be incorrect, our actual operating and financial performance may
vary in material respects from the performance projected in these
forward-looking statements. Further, any forward-looking statement
speaks only as of the date on which it is made, and except as
required by law, we undertake no obligation to update any
forward-looking statement contained in this press release to
reflect events or circumstances after the date on which it is made
or to reflect the occurrence of anticipated or unanticipated events
or circumstances, and we claim the protection of the safe harbor
for forward-looking statements contained in the Private Securities
Litigation Reform Act of 1995.
About Direct Digital Holdings
Direct Digital Holdings
(Nasdaq: DRCT), owner of operating companies Colossus SSP, Huddled
Masses, and Orange 142, brings state-of-the-art sell- and buy-side
advertising platforms together under one umbrella company. Direct
Digital Holdings' sell-side platform, Colossus SSP, offers
advertisers of all sizes extensive reach within general market and
multicultural media properties. The Company's subsidiaries Huddled
Masses and Orange142 deliver significant ROI for middle market
advertisers by providing data-optimized programmatic solutions at
scale for businesses in sectors that range from energy to
healthcare to travel to financial services. Direct Digital
Holdings' sell- and buy-side solutions manage on average over
136,000 clients monthly, generating approximately 250 billion
impressions per month across display, CTV, in-app and other media
channels.
Contacts:
Investors:
Brett Milotte, ICR
Brett.Milotte@icrinc.com
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SOURCE Direct Digital Holdings