The latest BRAG Brand Insights report by Digital Turbine and
Apptopia provides brand-oriented mobile growth insights to CMOs and
UA Marketers
AUSTIN,
Texas and BOSTON,
March 9,
2023 /PRNewswire/ -- Digital Turbine, Inc. (Nasdaq:
APPS), the global leader in growth solutions for the mobile
ecosystem, and Apptopia Inc., a leader in real-time competitive
intelligence, released the 2023 Q1 BRAG (Brand Relative App Growth)
Brand Insights Report, as part of an ongoing report series.
The latest report reveals new intelligence on consumer sentiment
toward brand mobile apps across five app categories - streaming
video, streaming audio, shopping, social media, and travel.
DT's BRAG Brand Insights report reveals
consumer sentiment toward brand mobile apps across five app
categories.
Providing UA Managers and CMOs with new insights into how mobile
growth is being executed by leading brands, The BRAG Index was
first released in 2020 and subsequent reports continue to explore
the relationship between brand equity and mobile growth.
Digital Turbine and Apptopia ranked the leading apps for
Brand Love, Brand Power, and "Love Compass,"
which measure brand opinion trends.
"Not all marketing investments immediately impact mobile
growth," said Greg Wester, CMO at
Digital Turbine. "That said, our past BRAG analysis has shown the
direct correlation between an increase in brand strength and
success in mobile growth. The brands we measured outperformed in
terms of Love, Power, and Compass, and are primed for outsized
mobile growth. Next quarter, we'll find out who executed against
their potential. Equally important, BRAG will reveal who
outperformed without coveted brand metrics."
In partnership with GWI, Digital Turbine surveyed 1,000+ US
consumers and released the results showing consumers' love of brand
apps.
Brand Love is measured using the
strength of favorable opinions, willingness to recommend, and trust
among those aware of each app. Brand
Power measures how well a brand built consumer interest in
installing the app. And Love Compass measures a change in opinion -
specifically, how many users reported an improved versus
deteriorated opinion over the last 90 days.
The leaders for each metric across the five categories are:
- Brand Love: Netflix,
Amazon Music, Amazon, Life360, and Marriott Bonvoy
- Brand Power: Prime
Video, Amazon Music, Amazon, Messenger, and TripAdvisor
- Love Compass: Paramount+, TouchTunes, Fetch,
BeReal, Marriott Bonvoy
Other notable app leaders were Fly Delta, which came in second
for brand love and third for love compass in the travel category,
and Paramount+ in the streaming video category, which had the
strongest love compass rating of any app but did not perform well
in terms of consumers recommending the app to others.
Get the latest BRAG Brand Insights here.
About The BRAG Index
The BRAG Index, or Brand Relative App Growth Index, is a
first-of-its-kind report series to focus on and measures
full-funnel app performance metrics. Digital Turbine and Apptopia
partnered to create the report by integrating consumer surveys with
Apptopia's performance data to shed insights on thriving apps that
are transcending their brand funnel and punching above their
weight, understanding key industry topics, exploring Brand
Incrementality, and more. To view the latest Brag Brand Insights
report, go to:
https://www.digitalturbine.com/brag-brand-insights-q1-2023/
About Digital Turbine
Digital Turbine (NASDAQ: APPS) powers superior mobile consumer
experiences and results for the world's leading telcos,
advertisers, and publishers. Our end-to-end platform uniquely
simplifies our partners' ability to supercharge their awareness,
acquisition, and monetization — connecting them with more
consumers, in more ways, across more devices. Digital Turbine is
headquartered in North America,
with offices around the world. www.digitalturbine.com
Digital Turbine Media Contact
Daniel Gal
Daniel.gal@digitalturbine.com
About Apptopia
Apptopia is a leader in real-time competitive intelligence.
Brands and financial firms use our platform to generate insights
across mobile apps and connected devices. Powered by machine
learning technology, we collect and analyze billions of complex
data points to surface critical business signals. Leading brands
including Visa, Target, and Microsoft rely on Apptopia to better
understand consumer behavior and intent across app-based devices to
gain a competitive advantage. Financial analysts access our data
analytics via the Bloomberg Terminal to generate revenue estimates,
monitor consumer engagement across devices, and gain insight into
competitive positioning.
Visit apptopia.com or follow us
on LinkedIn and Twitter to see
our insights.
Apptopia Media Contact
Adam Blacker
617-963-0965
ablacker@apptopia.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/netflix-amazon-and-marriot-bonvoy-top-the-list-of-apps-consumers-love---positioning-them-for-mobile-growth-301766318.html
SOURCE Digital Turbine, Inc.