COMPTON, Calif., Sept. 1 /PRNewswire-FirstCall/ -- Crown Crafts
Infant Products, Inc., a wholly-owned subsidiary of Crown Crafts,
Inc. (Nasdaq: CRWS), announced today that it has launched a
partnership with ProjectNursery.com to enhance the consumer
experience for new and expectant parents who purchase Crown Crafts'
NoJo brand of nursery bedding products. Project Nursery began
as a blog dedicated to nursery design, founded and edited by
Melisa Fluhr and Pam Ginocchio, two moms who are also design
enthusiasts, and has since grown into a vast online forum for
lifestyle ideas, tips and information for the whole family.
"This partnership is just one of the ways we're enhancing our
social media presence to reach the increasing number of moms and
families who are embracing websites like ProjectNursery.com to
conduct product research, exchange ideas with peers and more," said
Nanci Freeman, President of Crown
Crafts Infant Products, Inc. "The tie-in with Project Nursery
will provide consumers with a wealth of ideas and practical advice
on how to make the most of NoJo products, taking advantage of the
broad expertise and incredible visions that Fluhr and Ginocchio
have to share."
"The best way to market to moms today is by marketing
with moms," Fluhr said. "Research shows that moms are
now more empowered than ever. They want to partner with
companies they believe in and help spread the word about products
they enjoy. ProjectNursery.com encourages parents to share those
recommendations."
To kick off this exciting joint venture, Babies"R"Us stores
nationwide will host a "Design with Style" event on September 18, 2010, sponsored by the NoJo brand
and developed with Project Nursery co-founders Fluhr and Ginocchio.
During the in-store event, attendees will have the
opportunity to participate in an interactive seminar, where they'll
receive helpful tips and creative ideas for decorating a baby's
nursery, as well as a preview of the latest NoJo bedding line and a
comprehensive room design brochure. Additionally, Fluhr will
make a special appearance at the Babies"R"Us store in Tustin, California for the day's event.
"Social networks create a word-of-mouth buzz that is unmatched
by any other marketing channel," Ginocchio said. "We are
proud to form this alliance with Crown Crafts and participate in
projects like the 'Design with Style' events at Babies"R"Us stores
to provide even more moms with valuable education on modern nursery
design."
Please visit Babiesrus.com to find the nearest Babies"R"Us store
and the time of its "Design with Style" event on September 18, 2010.
About Crown Crafts Infant Products, Inc.
Crown Crafts Infant Products, Inc., a wholly-owned subsidiary of
Crown Crafts, Inc., designs, markets and distributes infant and
toddler consumer products, including bedding, blankets and other
nursery accessories. Its sister operating subsidiary is Hamco, Inc.
in Louisiana, which designs,
markets and distributes bibs, bath items and other accessories.
The Company's products include licensed collections as well
as exclusive private label programs for certain of its customers.
The Company's website is www.nojo.com.
About Crown Crafts, Inc.
Crown Crafts, Inc. designs, markets and distributes infant,
toddler and juvenile consumer products, including crib and toddler
bedding and blankets; nursery and bath accessories; reusable and
disposable bibs and floor mats; burp cloths; room decor; and
disposable placemats, toilet seat covers and changing mats through
its operating subsidiaries Hamco, Inc. in Louisiana and Crown Crafts Infant Products,
Inc. in California. Crown
Crafts is America's largest producer of infant bedding, bibs and
bath items. The Company's website is www.crowncrafts.com.
About Project Nursery
Founded in 2008 by moms and design enthusiasts Melisa Fluhr and Pamela
Ginocchio, ProjectNursery.com is an online community
dedicated to child-friendly design. Comprised of a blog
featuring expert decorating and design advice, a user-generated
photo gallery, and product recommendations, the website is a
destination for parents who are seeking inspiration and practical
guidance for the home, special events and more.
SOURCE Crown Crafts Infant Products, Inc.
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