Creative Realities Partners with Freshëns to Revolutionize the Digital Menu Board Experience Utilizing Clarity™ Software Platform
April 27 2023 - 8:25AM
Digital signage and media solutions leader Creative Realities, Inc.
(NASDAQ: CREX, CREXW) today announced its partnership with fresh
casual food service brand Freshëns, to transform customer
experiences with advanced digital signage technology in Freshëns'
350 locations. The new menu board experience features a streamlined
process for real-time menu board updates. With an emphasis on speed
and convenience, the updated menu board integration is designed to
optimize order times and facilitate easy product selection.
Freshëns initially sought Creative Realities to support their
goal of enhancing dining experiences at their locations, which are
found at universities and airports across the U.S. With Creative
Realities’ data-driven design and software that offers customized
digital signage solutions, Freshëns has revolutionized digital menu
boards across all its locations, making the technology a core
element of its brand image and its guest-facing experience in
store.
“Freshëns wanted to create a digital menu board solution that
would align with their commitment to healthy and fresh food and
stands out from traditional menu boards that can be disorganized
and overwhelming,” said Rick Mills, CEO at Creative Realities.
“With our purpose-built Clarity™ software and our design know-how,
the Freshëns team can ensure a clean and attractive look that
resonates with their typically younger guests, while also enabling
localization, regionalization and customization for regional and
local differences."
Most recently, Freshëns utilized Creative Realities' digital
expertise to enhance customer experiences at their newest FLIP
Kitchen location on the campus of George Mason University. FLIP
Kitchen offers a dynamic menu that quickly transforms into multiple
"pop-up" food platforms every three weeks. The new location
leveraged an 84" video marquee as a foundational part of the store
design, displaying an eye-catching image and looping video that
promotes the rotating flips to quickly capture students' attention.
Paired with the Clarity software platform, changes can be made
quickly with ease, putting functionality in the hands of the
operator. The platform further provides real-time updates to
products and pricing via a user-friendly web-based app that can be
accessed on mobile and tablet devices.
Freshëns is known for its modern, clean design and its elevated
menu options, with the FLIP Kitchen being just one of its latest
examples. Its partnership with Creative Realities has only
reinforced its commitment to delivering an exceptional customer
experience.
“We're thrilled to team up with Creative Realities and take our
digital menu boards to the next level," said John Stern, Freshëns
CEO. "Our commitment to providing food with a purpose is at the
heart of everything we do, and with this partnership, we can
optimize the customer experience and keep our guests informed on
our healthy, fresh and delicious menu offerings. This collaboration
is a crucial step in our mission to transform the fast-casual
dining industry and promote healthy eating."
About Creative Realities, Inc.Creative
Realities helps clients use the latest omnichannel technologies to
inspire better customer experiences. CRI designs, develops, and
deploys consumer experiences for high-end enterprise-level
networks, and is actively providing recurring SaaS and support
services across diverse vertical markets, including but not limited
to automotive, advertising networks, apparel & accessories,
convenience stores, food service/QSR, gaming, theater, and stadium
venues. The company has operations across North America with active
installations in more than 10 countries.
About FreshënsFreshëns is a fresh casual
restaurant chain offering personalized prepared-to-order food,
blended fruit smoothies, and Açai bowls, with a focus on "fresh,
healthy, real" ingredients, with over 300 locations, including 150
colleges and universities. The brand prides itself on its
innovative menu, high labor efficiency, and competitive food costs.
For more information, visit freshens.com or follow @freshens.
Contacts
Media InquiriesChristina
Daviescdavies@ideagrove.com
Investor Relationsir@cri.com
Freshens HQChristina Jockwig – Sr. Dir.
Marketing & Social Mediacjockwig@freshens.com
Creative Realities (NASDAQ:CREXW)
Historical Stock Chart
From Apr 2024 to May 2024
Creative Realities (NASDAQ:CREXW)
Historical Stock Chart
From May 2023 to May 2024