Once integrated with Primer, merchants
worldwide can activate Coinbase Commerce to meet growing consumer
demand to pay with cryptocurrency for everyday
purchases
LONDON, Oct. 18,
2022 /PRNewswire/ -- Primer, the world's
first automation platform for payments and commerce, and
Coinbase (NASDAQ: COIN) have announced a strategic
integration that allows merchants in markets across the globe to
add crypto as a standard method of payment at
checkout.
Coinbase Commerce, Coinbase's platform to help merchants accept
cryptocurrency payments, can be added to Primer's
Universal Checkout with clicks, not code. This means merchants
using Primer can now add crypto payments easily and
quickly to their checkout page, which is critical given that 40% of
global consumers say they plan to use
cryptocurrency to make a payment within the next
year.
"The payments landscape is evolving at a rapid pace, and
consumers are expressing a tremendous amount of excitement for
cryptopayments," said Roy Zhang,
Group Product Manager, Coinbase Commerce. "Merchants are faced with
the challenge of building seamless checkout experiences that offer
consumers the flexibility they want. With Coinbase Commerce and
Primer working together, any merchant can make secure
cryptocurrency payments as readily available to their
customers as traditional payment methods like credit cards."
Primer – which works with merchants operating across multiple
industries through the UK, Europe,
US and APAC – has experienced a growing appetite for
crypto as a payment method. Merchants integrate with
Primer once, and can then add Coinbase Commerce to their checkout
page in just a few clicks, thereby seamlessly meeting increased
customer demand for crypto payments, while also
reaping benefits like lower fees and risk of chargeback rates
to near-instant settlement and futureproofing their checkouts.
Together, Primer and Coinbase are streamlining
crypto payment acceptance by eliminating the many
individual and fragmented integrations merchants must build to
accept different types of payment methods. With Coinbase, the
challenges facing merchants around holding and managing
cryptocurrency are removed, and with Primer, the
complexity of adding crypto to their checkout is
replaced with an easy, one-click solution.
"Cryptocurrencies are a fast-evolving reality of the payment
landscape, and we're excited to integrate Coinbase Commerce into
Primer's Universal Checkout to create the first solution that helps
merchants easily and quickly accept cryptocurrencies," said Primer
co-founder Gabriel Le Roux. "We
share an ambition to make crypto a commonly accepted
payment method, and we want to help merchants implement it with the
same ease and speed they'd experience with any other payment
method. With Primer's unique, no-code integration, merchants
anywhere in the world can now add crypto to their
checkout in just a few clicks."
Seeking to manage an increasingly complex checkout experience as
well as offer crypto payments, Compass Mining, one of
the largest Bitcoin mining operations worldwide,
became the first Primer merchant to connect with Coinbase. Since
integrating Primer and Coinbase Commerce, Compass Mining has
benefited from increased month-over-month transaction volume with
high crypto authorization rates and low decline
rates.
"We love the simplicity of quickly adding new connections like
Coinbase Commerce and other payment providers within the Primer
platform," said Jameson Nunney,
Chief Strategy Officer at Compass Mining. "We believe that this
implementation will be instrumental in helping us reach our goal of
growing globally and helping more people learn, explore and mine
Bitcoin."
Coinbase Commerce is the first of several
cryptocurrency platforms connected to Primer,
providing Primer's fast-growing, global network of merchants the
flexibility to integrate even more payment methods into their
checkout.
About Primer
Primer is the world's first automation
platform for payments and commerce, offering merchants the
underlying infrastructure they need to build better buying
experiences for their customers.
For the first time, merchants can connect and control their
entire payment and commerce stack, and build their ideal payment
flows autonomously from scratch. Plug in any desired payment and
commerce solution with 1-click connections, define logic across the
entire commerce lifecycle with a drag-and-drop workflow editor, and
create seamless checkout experiences that meet today's consumer
expectations.
Primer was launched in 2020 by Paul
Anthony and Gabriel Le Roux,
former Braintree/PayPal
colleagues. The fully-remote company, which now operates in over 30
countries, has raised over $74M and
is backed by Iconiq, Accel, Balderton, Seedcamp, Speedinvest and
RTP Global.
www.primer.io
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SOURCE Primer