Ferry-Morse Launches New Digital Resources to Help Americans Find Inspiration and More Success in the Garden
April 25 2022 - 9:47AM
Business Wire
New Tools will Inspire, Match, Support and
Reward with a Focus on Personalization
Ferry-Morse, one of the oldest and largest home gardening seed
packet companies in the U.S., is giving gardening a very modern
makeover with a suite of new digital tools that support consumers
through all phases of the gardening journey. At The Greenhouse
blog, gardeners will find inspiration and advice. Once they are
ready to purchase, the new Garden Matchmaker, a first in its
category, will provide not only personalized seed and plant
recommendations but also environmental factors like the average
rainfall and soil type in their gardens. Rewarding them for their
loyalty, Ferry-Morse has also launched a new digital Rewards
Program.
“Today consumers expect personalized content and recommendations
wherever they are on the Internet. Whether buying jeans, groceries
or even cars, there’s a level of curation and customization
gardeners just haven’t had up until now. They’ve mostly been left
to figure it out themselves,” said Rebecca Sears, Chief Gardening
Guru at Ferry-Morse. “With these new digital resources, we’re
excited to change that. The Garden Matchmaker plus our Greenhouse
support content really elevates the Ferry-Morse online experience
and allows us to have a meaningful relationship with our gardeners
throughout the growing season.”
No Two Gardens Are Alike
Ferry-Morse’s new online Garden Matchmaker provides personalized
seed and plant recommendations based on a series of questions to
ensure gardeners meet their perfect plant matches. By gathering
skill level, planting climate, gardening goals and interests for
the season, the Matchmaker then pairs gardeners with the products
best suited for them.
“The most important factor for success in the garden is picking
the right plant,” continued Sears. “If we can help gardeners match
with the right plants for their spaces and climates, we know they
will be infinitely more pleased with the end results which fosters
even more confidence and joy in their green spaces!”
For gardeners ready to get growing, Ferry-Morse recently
launched this season’s Plantlings™ collection featuring over 100
varieties of healthy baby plants nurtured in Ferry-Morse’s
professional nursery and shipped directly to front doors. Arriving
with established root systems to support a more successful garden,
Plantlings are available in vegetable, herb, flower, fruit and
shrub varieties. New this year, Ferry-Morse has launched its
PlantlingsPlus line of larger sized tree and shrub plants, as well
as foliage and indoor plants. Plantlings are available to ship now
and while supplies last.
Welcome to the Greenhouse
Ferry-Morse is also launching even more gardening content under
its new blog, The Greenhouse. Whether checking in regularly or just
on a whim, gardeners can find advice on hundreds of gardening
topics, from indoor seed starting to recipes for enjoying the
fruits of their labor. The Greenhouse also integrates with the
Garden Matchmaker, seamlessly helping those that created profiles
link up to the appropriate resource center content to help them
make the most of the gardening season.
Reap the Rewards
The new Ferry-Morse Rewards program offers online shoppers the
chance to earn perks just by stocking up on their seeds or grabbing
a few new tools for their garden. Shoppers can also earn bonus
points for signing up for Ferry-Morse’s newsletter, tagging the
brand on social, writing product reviews and more.
Upon registration for Ferry-Morse Rewards, members can start
earning and redeeming points for exclusive offers such as free
shipping, access to bonus reward events, birthday bonuses and much
more. Members will earn one point per dollar spent and unlock perks
as they reach various levels such as $5 off with the redemption of
100 points and up to $20 off with the redemption of 400 points.
For gardeners interested in planting it forward, Ferry-Morse is
also proud to offer shoppers the option to redeem their points in
the form of a donation to Big Green, a nonprofit dedicated to
mobilizing millions of people to grow their own food, in support of
the Million Gardens Movement.
About Ferry-Morse
Founded in 1856, Ferry-Morse is one of the oldest operating seed
companies in the United States and pioneered the practice of
selling only fresh flower, herb, and vegetable seeds, packed for
the current season. Along with our history comes a wealth of
knowledge, innovations, and experience helping generations of
gardeners. What has always been at the center of the Ferry-Morse
brand are quality and integrity, including a dedication to only
Non-GMO seeds. Ferry-Morse is part of the Green Garden Products
family of brands, the leading supplier of seed packets and seed
starter products for flower and vegetable gardens in North America.
Green Garden Products is owned by Central Garden & Pet.
ferrymorse.com.
About Central Garden & Pet
Central Garden & Pet (NASDAQ: CENT) (NASDAQ: CENTA)
understands that home is central to life and has proudly nurtured
happy and healthy homes for over 40 years. With fiscal 2021 net
sales of $3.3 billion, Central is on a mission to lead the future
of the pet and garden industries. The Company’s innovative and
trusted products are dedicated to helping lawns grow greener,
gardens bloom bigger, pets live healthier and communities grow
stronger. Central is home to a leading portfolio of more than 65
high-quality brands including Pennington, Nylabone, Kaytee, Amdro
and Aqueon, strong manufacturing and distribution capabilities and
a passionate, entrepreneurial growth culture. Central Garden &
Pet is based in Walnut Creek, California and has over 7,000
employees across North America and Europe. For additional
information about Central, please visit www.central.com.
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Tori Partykevich tpartykevich@360pr.plus
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