Adams™ Smart Shield® Wins Silver in Reggie Award Competition for Best New Product Launch
April 08 2013 - 2:35PM
Business Wire
The Promotion Marketing Association (PMA) announced last week
that Central Garden & Pet’s introduction of the Adams Smart
Shield Applicator won the Silver Award of the Best New Product
Launch category in the 30th Annual Reggie Awards. Started in 1983,
the Reggie Awards are named after the “cash register” and salute
best-in-class marketing campaigns in the field of promotions.
"The flea and tick control section of pet stores and retailers
needed a boost from true product innovation. The new Adams Smart
Shield Applicator gave us a great platform to differentiate the
Adams brand and stand out on the shelf," said Steve LeVeau,
Director of Marketing for Animal Health. "Our ‘Smarter Pet Care’
communication strategy, driven by TV, print, in-store and digital
media, drove outstanding dollar sales growth."
The Adams™ Smart Shield® Applicator is a breakthrough topical
flea and tick control delivery device designed to work with Adams™
Spot On® products. The patent-pending design is easy to grip, helps
part fur for direct application to the pet's skin (where the bugs
live) and effectively keeps liquid off hands, empowering pet owners
with the confidence to apply treatment by themselves.
Adams™ flea and tick control products are available at retailers
nationwide including Walmart, PetSmart, Petco, Kroger, Lowes,
Publix, Amazon.com, and your local pet store. Consumers can use the
convenient online store locator at www.adamspetcare.com to find the
store carrying Adams™ products closest to their home.
About Adams™
Adams™ products take a smarter approach to pet care and makes
protecting your family, pet, home, and yard easier and more
effective. The Adams™ line of products, which has been sold by
veterinarians for more than 30 years, includes topical products,
shampoos, collars and sprays for your home, yard, dogs, puppies,
cats and kittens and is available almost everywhere pet products
are sold. For a complete product list and more information, visit
www.adamspetcare.com/.
About Central Garden & Pet
Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA)
is a leading innovator, marketer and producer of quality branded
products for the lawn & garden and pet supplies markets.
Committed to new product innovation, our products are sold to
specialty independent and mass retailers. Participating categories
in Lawn & Garden include: Grass seed and the brands
PENNINGTON®, SMART SEED® and THE REBELS®; wild bird feed and the
brand PENNINGTON®; weed and insect control and the brands AMDRO®,
SEVIN®, IRONITE® and OVER-N-OUT®; and decorative outdoor patio
products and the brands NORCAL POTTERY®, NEW ENGLAND POTTERY® and
MATTHEWS FOUR SEASONS™. We also provide a host of other regional
and application-specific garden brands and supplies. Participating
categories in Pet include: Animal health and the brands ADAMS™ and
ZODIAC®; aquatics and reptile and the brands OCEANIC SYSTEMS®,
AQUEON® and ZILLA®; bird & small animal and the brands KAYTEE®,
SUPER PET® and CRITTER TRAIL®; dog & cat and the brands TFH™,
NYLABONE®, FOUR PAWS®, PINNACLE® and AVODERM®; and equine and the
brands FARNAM®, VITA FLEX® and HORSE HEALTHTM PRODUCTS. We also
provide a host of other application-specific pet brands and
supplies. Central Garden & Pet Company is based in Walnut
Creek, California, and has approximately 3,600 employees, primarily
in North America. For additional information on Central Garden
& Pet Company, including access to the Company's SEC filings,
please visit the Company’s website at www.central.com.
Central Garden and Pet (NASDAQ:CENT)
Historical Stock Chart
From Jun 2024 to Jul 2024
Central Garden and Pet (NASDAQ:CENT)
Historical Stock Chart
From Jul 2023 to Jul 2024