Survey Shows Nearly Half of U.S. Adults Would Eat Breakfast More Often if Pizza Was on the Menu
September 07 2023 - 9:00AM
Business Wire
Fifth-largest U.S. pizza chain Casey’s shares
new survey data and engages college football athletes to spotlight
pizza for breakfast
What do you typically have for breakfast? If you’re living in
Casey’s Country, the answer might be pizza. According to a new
study, Casey’s (Nasdaq: CASY) found that pizza is a popular choice
for breakfast among U.S. adults surveyed.
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The survey found pizza for breakfast simply makes the day start
better:
- 44% of people would be inclined to eat breakfast more often if
pizza was on the menu.
- More than half of adults (52%) wish pizza was considered a more
traditional breakfast food.
- Nearly three in five adults (57%) say they would eat breakfast
more often if they could get a breakfast pizza.
While breakfast is the most important meal of the day, mornings
can be busy. Most parents of school-aged children (76%) feel guilty
when they run out of time to prepare breakfast for their children.
Additionally, 31% of parents say their kids miss breakfast at least
one day a week. Of those who indicate their children skip breakfast
one or more days a week, 87% of parents say they wish their kids
ate breakfast in the morning more often. Casey’s provides a quick,
convenient solution to this by offering a wide range of breakfast
items, including breakfast pizza. Of parents surveyed:
- More than two-thirds (67%) say it’s worth paying for the
convenience of purchasing breakfast in the morning compared to
saving money by making breakfast at home;
- Nearly half of these parents (47%) say their kids often or
almost always ask to stop for takeout breakfast on the way to
school; and
- Nearly 3 in 4 parents (74%) say they would eat breakfast more
often themselves if they could get a breakfast pizza.
“You heard it here first, pizza is breakfast in Casey’s Country,
and we’ve been serving up delicious, handmade breakfast pizza for
over 20 years. At Casey’s, we’re here to provide guests with a
variety of breakfast offerings that are craveable and convenient,”
said Tom Brennan, Casey’s Chief Merchandising Officer. “For
parents, kids, morning commuters and early risers alike – pizza for
breakfast is the answer.”
To show guests what it means to be a part of Casey’s Country and
highlight its beloved breakfast pizza, Casey’s is partnering with
three college football athletes from across its 16-state footprint:
Emeka Egbuka (Wide Receiver, The Ohio State University), Jacob
Warren (Tight End, University of Tennessee) and Luke Lachey (Tight
End, University of Iowa).
“Between school, practice, film study and workouts, I’m
balancing a lot as a student-athlete,” said Egbuka, now in his
junior year playing football for Ohio State. “To be able to go into
a Casey’s and get everything I need in one spot, it was a
no-brainer to partner with them. And who would say no to pizza for
breakfast? There’s nothing better.”
Casey’s guests can find touchdown deals on their favorite pizzas
this fall. Now through Oct. 25, guests can get a $4 mega slice
(including breakfast pizza) with a medium fountain beverage, or
$9.99 large single-topping pizzas when they order two or more.
Order in-store or online today.
About Casey’s
Casey’s is a Fortune 500 company (Nasdaq: CASY) operating over
2,500 convenience stores. Founded more than 50 years ago, the
company has grown to become the third-largest convenience store
retailer and the fifth-largest pizza chain in the United States.
Casey’s provides freshly prepared foods, quality fuel and friendly
service at its locations. Guests can enjoy pizza, donuts, other
assorted bakery items, and a wide selection of beverages and
snacks. Learn more and order online at www.caseys.com, or in the
mobile app.
About the Survey
FleishmanHillard and Casey’s commissioned Atomik Research to
conduct an online survey of 2,003 adults across the United States.
The sample consists of 1,002 parents of school-aged children, ages
5-17, and 1,001 adults who do not have any children. The margin of
error for the overall sample is +/- 2 percentage points with a
confidence level of 95%. Fieldwork took place between Aug. 28 and
Aug. 30, 2023. Atomik Research is an independent, creative market
research agency.
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version on businesswire.com: https://www.businesswire.com/news/home/20230907157355/en/
Kendrew Panyanouvong kendrew.panyanouvong@caseys.com
515.494.3718
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