Expands to a non-traditional location growing
presence and capabilities
ROCHESTER, N.Y., Oct. 19,
2023 /PRNewswire/ -- BurgerFi International
Inc. owner of leading fast-casual brand BurgerFi® and the
casual dining pizza brand Anthony's Coal Fired Pizza & Wings,
is hitting theaters with their all-natural, high-quality and highly
craveable burgers through a new partnership with Apple Cinemas.
The Company entered into a binding licensing agreement with
Apple Cinemas to operate a BurgerFi franchise location within its
Pittsford Plaza Apple Cinemas. The agreement is consistent with
BurgerFi International's typical franchise agreement for
non-traditional store locations. The location will provide
full-service capabilities outside the theater. Customers may order
BurgerFi during the week through Uber Eats, DoorDash, and
GrubHub.
"This is the beginning of a new and exciting venture for
BurgerFi. Non-traditional restaurants provide opportunities that
wouldn't normally be available, which greatly increase the
awareness and visibility of our brand," said Carl Bachmann, Chief Executive Officer for
BurgerFi International. "In my experience, the best way to
accelerate growth and evolution is through these non-traditional
avenues. We are aggressively seeking new development opportunities
and our pipeline is growing. We continue to seek unique ways to
connect our brand to customers where they are in life."
The Pittsford Plaza Apple Cinemas is located at 3349 Monroe Ave.
in Rochester, NY. BurgerFi will
offer in-theater service, where guests can scan a QR code during
their movie and food will be delivered directly to their seat.
Guests can enjoy the full lineup of the brand's menu.
"We are excited for this one-of-a-kind partnership with
BurgerFi. The better burger menu features a variety of
chef-crafted, high-quality food, including 100% All-Natural Angus
Beef with no steroids, antibiotics, growth hormones, chemicals, or
additives, all-natural chicken, and their signature VegeFi®
Burger," said Jegan Gomangalam, owner of Apple Cinemas.
Established in 2011, BurgerFi is a chef-driven concept with
responsibly sourced ingredients, including 100% All-Natural Angus
Beef with no steroids, antibiotics, growth hormones, chemicals, or
additives. BurgerFi also offers vegetarian and vegan burgers along
with fresh-cut fries, onion rings, shakes, frozen custards, and
more.
To learn more about BurgerFi, visit www.BurgerFi.com or download
the BurgerFi app for Free Fresh-Cut Fries on your first order.
About Apple Cinemas
Apple Cinemas is an independently
owned and operated movie theater chain with locations primarily in
the Northeast. The theaters offer an elevated cinema experience
with their upscale seating, dining, and bar features. For more
information, visit www.applecinemas.com.
About BurgerFi International (Nasdaq: BFI,
BFIIW)
BurgerFi® is chef-founded and committed to serving
fresh, all-natural and quality food at all locations, online and
via first-party and third-party deliveries. BurgerFi was named "The
Very Best Burger" at the 2023 edition of the nationally acclaimed
SOBE Wine and Food Festival, awarded #1 "Best Fast Food Burger" in
USA Today's 10 Best Readers' Choice Awards, "Best Fast Casual
Restaurant" in USA Today's 10 Best 2023 Readers' Choice Awards for
the third consecutive year, and Fast Casual's Top Ten Brands for 10
consecutive years.
Media Contact
Brianne
Barbakoff
brianne@inklinkmarketing.com
305.631.2283
View original
content:https://www.prnewswire.com/news-releases/burgerfi-goes-to-the-movies-with-new-apple-cinemas-partnership-301961631.html
SOURCE BurgerFi International