Bridgeline to Acquire Woorank SRL to accelerate its eCommerce360 Strategy
February 03 2021 - 9:15AM
Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of cloud-based
Marketing Technology software, announced today that it entered into
an agreement to acquire (pending approval) 100% of the stock in
Woorank SRL.
Woorank helps companies increase their online
traffic, leads and sales with an artificial intelligence system
that analyzes their website relative to their competitors and
partners to make intelligent recommendations for optimizing search
engine organic rankings.
These capabilities fit perfectly into
Bridgeline’s eCommerce360 strategy to help its customers increase
traffic, conversion, and average order size with an intelligent
recommendation dashboard and broad suite of apps. Woorank is sold
with a touchless sales process through www.woorank.com and
touchless sales is another important part of Bridgeline’s
eCommerce360 strategy.
Headquartered in Brussels Belgium, since 2010
Woorank has analyzed 50M websites, welcomed more than 1 million
registered users in 6 languages and currently creates 700 new
accounts each day while serving 1 million monthly visits.
“The technical synergies between Bridgeline and
Woorank will bring great value to both customer bases,” said Nils
De Moor, Co-Founder and Chief Technology Officer of Woorank SRL. “I
look forward to leading new innovations with Bridgeline and
executing the eCommerce360 strategy.”
“By joining forces with Bridgeline, the Woorank
team will increase investment in innovation, bring new capabilities
to its more than 300 customers, and will further accelerate new
customer acquisition,” said Boris Demaria, Co-Founder of Woorank
SRL.
“We’re proud to add Woorank to the Bridgeline
Unbound product suite,” said Ari Kahn, President and CEO of
Bridgeline Digital. “Woorank will be a central part of our strategy
and its technology moves our eCommerce360 strategy forward by 12
months. The Woorank web site will also serve as an important part
of our lead generation strategy and serve as a critical part to our
sales process.”
About Woorank SRLWoorank is a leading SEO audit
and digital marketing tool that can look at your site through
Google’s eyes and generate an instant audit of your site’s
technical, on-page and off-page SEO. Woorank’s clear,
actionable insights not only help companies increase their search
ranking and website traffic, but also improve audience engagement,
conversion, and customer retention rates. To learn more,
please visit www.woorank.com.
About BridgelineBridgeline helps companies grow
online revenues by increasing their traffic, conversion rate, and
average order value with its Unbound platform and suite of apps. To
learn more, please visit www.bridgeline.com or call (800)
603-9936.
Forward-Looking Statements
This press release may contain “forward-looking
statements” within the meaning of Section 27A of the Securities Act
of 1933, as amended. Forward-looking statements are those
involving future events and future results that are based on
current expectations, estimates, forecasts, and projections as well
as the current beliefs and assumptions of the Company’s
management. We often use words such as “anticipate,”
“estimate,” “expect,” “project,” “intend,” “plan,” “believe,”
“may,” “predict,” “will,” “would,” “could,” “should,” “target” and
similar expressions to identify forward-looking statements.
All statements contained in this press release that are not
statements of historical fact and other estimates, projections,
future trends and the outcome of events that have not yet occurred
referenced in this press release should be considered
forward-looking statements, including, without limitation, any
statement that that Bridgeline and Woorank will receive the
necessary consents to consummate the acquisition, that the
acquisition of Woorank will be consummated, that the strategic
goals set forth in the press release will be realized if the
acquisition is consummated, and whether the acquisition of Woorank
will increase the customer base and technological capabilities of
Bridgeline. Actual results or events could differ materially from
those indicated in forward-looking statements as a result of risks
and uncertainties. Bridgeline does not assume any obligation
to update the information contained in this press release.
Contact:Jeremy LaDuqueEVP of MarketingBridgeline
Digital, Inc.press@bridgeline.com
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