BigBand Announces First SDV Deployment in China
February 01 2011 - 4:33PM
Business Wire
BigBand Networks, Inc. (NASDAQ: BBND), a leader in digital
video networking, today announced that it had expanded the
footprint for its industry leading Switched Digital Video (SDV)
solution to the China market with China’s Jiangsu Broadcasting
Television Network Corporation Limited (Jiangsu Cable). This is
BigBand’s first commercial SDV deployment outside of North America
and will free up the bandwidth necessary for the growing demand for
more high definition (HD) video on demand (VOD) services in
China.
Jiangsu Cable is one of the largest cable
operators in China with over 17 million subscribers. The company
selected Zhenjiang as the initial regional deployment of SDV within
the province and plans to expand to other cities in coming years to
address the bandwidth limitations for multi-services delivery. The
deployment supports Jiangsu Cable’s vision of “becoming the best
quality and most reliable operator of integrated radio and
broadcasting network in China”. BigBand was selected because
Jiangsu Cable valued BigBand’s market leadership in SDV, its
ability to support open standards and protocols, and the
demonstrated compatibility with the existing BigBand Broadband
Multimedia-Service Router (BMR®) systems that have been widely
deployed in Jiangsu’s network.
“As a cost effective solution for cable
operators, SDV is becoming an attractive approach to offer
virtually unlimited bandwidth,” said Mr. Xu Rugang, Senior Vice
President of Jiangsu Cable. “Given our long standing relationship
with BigBand and its proven track record in supporting our network
requirements, it was the right partner to help us successfully
execute China’s first SDV deployment. We are confident
that SDV is the best solution to expand our network to deliver more
quality video services to our subscribers over the coming
years.”
Today’s announcement marks another key
milestone in the relationship between Jiangsu Cable and BigBand.
Previously, the companies announced a first-of-a-kind strategic
agreement to deliver interactive and personalized video services
and the successful roll-out of the BigBand BMR to process and
deliver digital television services, including HD and interactive
television.
“Being selected by our longstanding
customer, Jiangsu Cable, is an important milestone for the company,
representing our first commercial deployment outside of North
America for SDV and supporting our global growth initiative,” said
Amir Bassan-Eskenazi, CEO, President and Co-founder of BigBand
Networks. “We believe that realizing the potential for SDV to meet
the bandwidth demands for more video applications and services is
crucial to helping our customers stay ahead of the competition,
while opening up a large market opportunity for BigBand. We are
honored that Jiangsu Cable selected us to help further their vision
for the delivery of truly interactive and personalized video
services.”
BigBand’s SDV solution continues to lead
the market and has been deployed, or is being deployed, by six of
the top 10 cable operators in North America, passing over 37
million households. As the leading provider of SDV, BigBand has
accumulated a wealth of experience and a defined deployment process
that enables its professional services team to install and initiate
a SDV system in as little as 90 days.
About BigBand Networks
BigBand Networks, Inc. [NASDAQ: BBND] provides broadband
service providers with innovative digital video networking
solutions designed to make it easier to move, manage and monetize
video. These solutions are based on BigBand's video-networking
platforms that are built to enable efficient and reliable delivery
across a wide range of services, including digital TV, high
definition TV, advanced advertising, IPTV, video-on-demand and
interactive TV. BigBand Networks has done business with more than
200 customers in North America, Asia and Europe -- including seven
of the ten largest cable and telco service providers in North
America. BigBand Networks is based in Redwood City, Calif., with
offices worldwide. For additional information about the company,
please call +1.650.995.5000, email
info@bigbandnet.com or visit
www.bigbandnet.com.
BMR and BigBand Networks’ brand and
product names are service marks, trademarks or registered
trademarks of BigBand Networks, Inc. in the United States and other
countries. All other marks are the property of their respective
owners.
This release contains "forward-looking statements" as
defined under the U.S. Federal Securities Laws, including the
Private Securities Litigation Reform Act of 1995 and is subject to
the safe harbors created by such laws. Forward-looking statements
may relate to, but are not limited to the functionality,
programming potential and other potential benefits to be derived by
Jiangsu Cable from the use of the BigBand’s BMR or switched digital
video solution. Forward-looking statements are based
on current expectations that involve a number of uncertainties and
risks that may cause actual events or results to differ materially.
Factors that could cause actual events or results to differ
materially include, among others, the following: rapid
technological change that can adversely affect the demand for
BigBand’s products, design flaws in BigBand’s BMR or switched
digital video solution, shifts in customer demand, shifts in
strategic relationships, delays in BigBand’s ability to deliver or
decisions to discontinue its products and services, or
announcements by competitors. These and other risks may be detailed
from time to time in BigBand’s periodic reports filed with the
Securities and Exchange Commission, copies of which may be obtained
from www.sec.gov. BigBand Networks is
under no obligation to (and expressly disclaims any such obligation
to) update or alter its forward-looking statements whether as a
result of new information, future events or otherwise. Information
contained in our website is not incorporated by reference in, or
made part of this press release.
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