CHARLESTON, S.C.,
Aug. 30, 2021 /PRNewswire/ --
Benefitfocus, Inc. (NASDAQ: BNFT), an industry-leading
benefits technology platform that simplifies benefits
administration for employers, health plans and
brokers, announces the appointment of Ana Perez as Chief Marketing Officer
(CMO). Perez is a key addition to the company's leadership
team with a demonstrated track record creating high-performing
teams and advancing digital marketing strategies to enable growth.
She will be responsible for all aspects of marketing — with a focus
on driving brand value, accelerating growth and advancing customer
engagement.
"Ana brings a passion for helping our customers, deep industry
experience and market knowledge to our business. Her expertise will
be invaluable as we focus on returning the company to growth and
positioning Benefitfocus as a trusted and customer-centric brand,"
said Matt Levin, Benefitfocus
president & CEO.
Prior to serving as vice president of product marketing and
sales enablement at League, a leading cloud-based enterprise health
operating system, Ana was vice president of marketing at Aon where
she established a strategic marketing function in support of Aon's
health and benefits portfolio. She also has held marketing
leadership positions at organizations such as GE Healthcare and AIM
Specialty Health.
"I am thrilled to be joining a company committed to delivering a
better experience across the benefits ecosystem," Perez said. "With
a strong base of partnerships and customers and a commitment to
excellence, Benefitfocus is in a unique position to deliver
significant value to employers, brokers and members and I am
excited to be part of that mission."
Perez earned her MBA in marketing, management and strategy, and
entrepreneurship from Northwestern
University – Kellogg School of Management. She holds a
bachelor's degree in communications and public relations from
Boston University.
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About Benefitfocus
Benefitfocus (NASDAQ: BNFT) unifies the entire benefits
industry through innovative technology solutions that bring
efficiency, cost savings and simplicity to employee benefits
administration. Our powerful cloud-based software, data-driven
insights and thoughtfully designed services help employers,
insurance brokers, health plans and suppliers address the
complexity of benefits enrollment and engagement, while bringing
easier access to health, wealth and lifestyle products
through a world-class benefits experience. Our mission is
simple: to improve lives with benefits. Learn more
at www.benefitfocus.com, LinkedIn, Facebook, Instagram
and Twitter.
DISCLAIMER REGARDING FORWARD LOOKING STATEMENTS
Except for historical information, all of the statements,
expectations, and assumptions contained in this press release are
forward-looking statements. Actual results might differ materially
from those explicit or implicit in the forward-looking statements.
Important factors that could cause actual results to differ
materially include: our ability to maintain our culture and
recruit, integrate and retain qualified personnel, including on our
board of directors; our ability to compete effectively; the
need to innovate and provide useful products and services; risks
related to changing healthcare and other applicable regulations;
the immature and volatile nature of the market for our products and
services; privacy; security and other risks associated with our
business; management of growth; volatility and uncertainty
in the global economy and financial markets in light of the
evolving COVID-19 pandemic and uncertainties arising from the
recent U.S. elections; and the other risk factors set forth from
time to time in our SEC filings, copies of which are available free
of charge within the Investor Relations section of the Benefitfocus
website at http://investor.benefitfocus.com/sec-filings or upon
request from our Investor Relations Department. Benefitfocus
assumes no obligation and does not intend to update these
forward-looking statements, except as required by law.
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SOURCE Benefitfocus, Inc.