AppLovin Expands Google Bidding’s Open Beta To All MAX Publishers
May 01 2023 - 11:03AM
Business Wire
Following successful closed beta, MAX
publishers can now access Google’s quality demand through in-app
bidding to maximize incremental revenue opportunity
AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading
marketing platform, announced today that Google’s bidding open beta
as an SDK buyer will be available to all publishers via AppLovin's
MAX platform. Publishers who use MAX already benefit from the
largest selection of network bidders and DSPs and can now take
advantage of this powerful revenue opportunity, while driving
operational efficiency and reducing technical overhead.
“Bidding represents the most efficient method to transact media
in-app. We are thrilled to continue our long-term partnership with
Google as they expand into real-time bidding and drive more value
for the world’s top mobile publishers on our platform,” said Idil
Canal, General Manager of AdTech, AppLovin. “MAX’s objective is to
run a fair and transparent unified auction for advertisers, and
drive competition for developers to continue to grow their business
with increased revenue. After years of working together to make
bidding a reality, Google’s move represents a landmark moment for
the entire mobile ecosystem.”
In July 2022, Google partnered with MAX in closed beta as an SDK
bidder in the real-time bidding (RTB) unified auction. Google
quickly became a top bidder on MAX with their strong demand and
reach. MAX now supports the ability for publishers to set up Google
bidding with one-click, automatically creating placement IDs within
MAX enabling publishers to start monetizing immediately.
MAX runs the most competitive auctions and leverages a leading
number of demand sources including AppLovin Exchange (ALX) –– the
largest real-time bidding exchange –– plus more than 25 SDK
networks and 20+ in-app bidders.
AppLovin saw huge interest in accessing Google bidder demand
from a high volume of publishers, which led to the approval of
thousands of apps that saw impressive results and incremental
earnings. Yegor Vaikhanski, CEO and co-founder of SayGames, added
that, “We have had an excellent experience working closely with
Google and MAX to test Google bidding. We have been very pleased by
the collaboration with which both teams have worked with us,
already see a positive revenue impact and we plan to further scale
adoption.”
About AppLovin
AppLovin accelerates business growth with market leading
technologies. AppLovin’s end-to-end software solutions use powerful
machine learning to optimize monetization, empower data-driven
marketing decisions, and ensure profitable growth. All while
helping businesses deliver personalized experiences at a massive
global scale. AppLovin is headquartered in Palo Alto, California
with several offices globally.
Source: AppLovin Corp.
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Joshua Grandy press@applovin.com
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