ADTRAN’s SD-Access Solutions Bring User-Directed Service Model to Millennials’ Fingertips
September 07 2016 - 8:05AM
Business Wire
Comprehensive SD-Access solution toolkit
enables providers to expand Gigabit services to capture lucrative
MDU market
ADTRAN®, Inc., (NASDAQ:ADTN), a leading provider of
next-generation open networking solutions, today announced it is
enabling service providers to target the Millennial (Generation Y)
market by expanding Gigabit services to multi-dwelling units (MDUs)
with its comprehensive portfolio of programmable networking
functions—a series of solutions designed to support the demand for
infinite bandwidth and customer expansion to achieve the massive
scalability required to meet growing network traffic demands. By
implementing the ADTRAN Mosaic cloud architecture, service
providers can rapidly create and deploy user-driven services and
support subscriber self-install to speed deployments. ADTRAN
recognizes that the MDU market is much more complex and
multi-faceted than the small business or single family residential
markets, so it developed programmable networking functions that
enable operators to successfully meet the unique needs of the
Millennial and MDU markets by leveraging existing wiring, thus
overcoming traditional FTTB roadblocks, to connect apartments and
condominiums.
MDUs have traditionally been a challenging market to serve due
to the varying types of in-building wiring that have previously
made it difficult to deliver FTTB services. ADTRAN’s portfolio of
programmable networking functions enable providers to deliver FTTB
services over the MDUs’ existing wires, including fiber, CAT6,
CAT5, CAT3 copper, coax and wireless. With the ability to deliver
Gigabit broadband over any type of wired or wireless architecture,
service providers are now able to capture one of the most
sought-after and influential market segments—Millennials. At over
90 million strong and with a buying power exceeding $600 billion
annually, Millennials comprise a large percentage of the MDU
market. For this reason, operators are creating service models that
directly target this digitally native consumer bracket by
delivering user-enabled, cloud-based broadband.
“The MDU market is a complex and growing market, encompassing a
variety of building, resident and owner requirements,” said Mitch
Fleming, vice president of carrier sales, ADTRAN. “ADTRAN’s
programmable networking functions enable operators the ability to
offer their MDU subscribers self-service portals and customized
service choices. For Millennials and digital natives, this
user-directed service model has become the norm for purchasing
anything from taxi services to airlines to hotels, and we believe
their broadband should be no different.”
The ADTRAN Mosaic architecture suite of programmable network
functions, the most complete and open SD-Access portfolio in the
market, provide drastically improved operator competitiveness by
natively integrating into open micro-services architectures
spanning the entire network from cloud edge to subscriber edge.
ADTRAN’s comprehensive portfolio of programmable networking
functions includes:
- Mosaic Cloud Platform that combines
modular apps that have been developed in a microservices software
architecture with open source control and orchestration platforms
to create open, SDN-based network programmability;
- ADTRAN Gigabit access solutions
spanning NG-PON2, GPON and G.fast;
- ADTRAN FTTH “Universal” ONT Portfolio,
also supporting an open broadband interface;
- ADTRAN Bluesocket Series of
Cloud-Managed Wi-Fi Access Points (APs); and
- ADTRAN NetVanta 8424 Series 10 Gbps
Multi-Service Edge Switch.
About ADTRAN
ADTRAN, Inc. is a leading global provider of networking and
communications equipment. ADTRAN’s products enable voice, data,
video and Internet communications across a variety of network
infrastructures. ADTRAN solutions are currently in use by service
providers, private enterprises, government organizations, and
millions of individual users worldwide. For more information,
please visit www.adtran.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20160907005211/en/
Connect2 Communications for ADTRANJas McDonald,
919-435-9115jas@connect2comm.com
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