Adobe’s “Design Made Easy” Event Showcases How Leading Companies are Supercharging Design Across Teams
June 11 2024 - 12:00PM
Business Wire
- Leading brands and agencies are using Adobe Express to
accelerate marketing, HR and sales communications with Adobe’s
connected, enterprise-grade apps and Adobe Firefly services and
features, fueling user growth
- Adobe Express is empowering everyone to design anything from
anywhere, supercharging employees with Adobe Firefly generative AI
for advanced quality, accuracy and variety
- Built for business, Adobe Express is enabling organizations
with access to creative teams’ assets through native integrations
to Adobe apps and protecting brands with AI designed to be
commercially safe
Today, Adobe (Nasdaq:ADBE) hosted its “Design Made Easy” event
for global marketers, sales, communications and HR professionals,
showcasing how Adobe Express is enabling teams to easily design
content while protecting their brands – powered by Adobe’s
connected, enterprise-grade creative and experience apps and Adobe
Firefly generative AI services and features designed to be safe for
business.
Driven by strong product innovation, Adobe Express saw a 96
percent quarter-over-quarter growth in the number of monthly active
mobile users and an 86 percent year-over-year increase in
the cumulative number of creations made. At today’s event,
Adobe Express unveiled more features, including new
Presentations and Print capabilities that empower
everyone to easily design anything – from anywhere. New
generative AI-powered Bulk Create and Generate, Custom
Models and Reference Images are supercharging employees
with Adobe Firefly generative AI. Locked Templates and the
new Firefly Image 3 Model help enterprises protect their
brands with AI-powered features designed to be safe for business.
Adobe Express also announced partnerships with Microsoft, OpenAI
and IBM Consulting.
Whether it's a social post, personalizing and localizing
marketing assets, creating presentations or email headers or
designing flyers for internal events, teams increasingly need
visually compelling content for their day-to-day work. Adobe
Express brings generative AI to everyone’s fingertips and supports
increased collaboration between business users, creative studio
teams and agencies.
“The new Adobe Express is built for business, making it easy for
anyone in an organization to design on-brand visual content that
drives business outcomes,” said David Wadhwani, president of
Adobe’s Digital Media Business. “With Adobe’s responsible approach
to AI, strong record of product innovation and proven ability to
deliver products that empower businesses of all sizes, Adobe
Express offers an unparalleled combination of deep creative
expertise and enterprise credentials business leaders and users can
trust.”
Leading Brands and Agencies Elevate Design and Scale Content
with Adobe Express
Adobe's "Design Made Easy" event featured marketing leaders from
large enterprises like Unilever, IBM and Adobe to nonprofits like
100cameras and Limbitless Solutions sharing how their teams are
benefitting from Adobe Express. Product demos and real use cases
brought their stories to life. For example, marketing teams are
instantly creating variations of approved “hero” assets for
publishing and reuse. Regional marketers are easily repurposing
content from brand teams and localizing it for language, culture
and context. Social teams are automating derivatives creation and
event teams are designing content at lightning speed. HR teams are
making standout assets to attract the best talent and creating
relevant content to engage employees in key moments. Sales teams
are customizing videos and pitch decks that can be easily
shared.
IBM marketing teams are personalizing content while staying on
brand using Adobe Express. According to Jonathan Adashek, senior
vice president of marketing and communications at IBM, “Marketers
are looking for trusted AI that seamlessly integrates into their
work. Adobe Express for Enterprise is empowering marketers at IBM
to create on-brand content aligned to business objectives that
delivers compelling, personalized experiences to targeted
audiences."
Dentsu, one of the world's largest global marketing and
advertising agency networks, saw a 70% faster time to market by
empowering marketers to self-serve with Adobe Express.
According to Aaron Rajan, Global VP for Consumer Experience
Technology, Unilever: “Over the last year, we have been pioneering
the use of AI technology like Adobe Firefly and Adobe Express with
all our marketers worldwide, helping responsibly create and scale
on-brand content for our 400 brands across 100+ marketers and 3.2
billion consumers who use our brands every day. Working with
partners like Adobe who share our commitment to responsible AI use
and our passion for creating great experiences, allows us to
confidently scale these technologies across our global
workforce."
Empower. Supercharge. Enable. Protect.
At today’s event, Adobe introduced four ways Adobe Express is
playing a critical role in organizations’ content supply chains,
providing brand stewards with the power to protect their
brands while enabling everyone in the organization to
quickly and easily design content that elevates their work while
staying on brand. Adobe Express also empowers creative
professionals to easily work across modalities – including
video, design, and animation – and make quick edits or approve
content from anywhere so they can spend more time bringing their
creative visions to life.
- Empower everyone to easily design anything – from
anywhere. Adobe Express is the all-in-one AI content creation
app that makes it fast and easy for anyone to ideate, design and
share standout social media posts, videos, flyers, logos and more.
- Leverage professionally designed templates and then customize
content for the job to be done with Adobe’s unmatched multimedia
library of thousands of stunning video and multipage templates,
more than 28,000 Adobe Fonts and more than a million Adobe Stock
videos, music tracks and design assets.
- Get a head start with easy-to-use Video templates and
quickly combine clips, images and music with a few clicks. With
Adobe Express, it is now easier to Animate any kind of
object.
- Create visually stunning Presentations quickly, and
coming soon, Print promotional and sales content as
leave-behinds or share via publicly accessible links.
- Supercharge employees with Adobe Firefly generative
AI
- Bulk Create and Generate, produce content variations in
a few seconds from a CSV upload of text, uploaded images or even
generative AI prompts to generate images.
- Generate images, templates, and text effects with text prompts
and make precise edits with built-in features powered by the new
Adobe Firefly Image 3 Model.
- Upload Reference Images and use Firefly-powered Text to Image
to generate new images based on the style, mood, lighting, layout
or composition of the reference images with a simple prompt.
- Make Custom Models anyone can use to generate images
with stronger brand identity across Adobe applications, teams and
marketing touchpoints.
- Adobe Express will also be seamlessly integrated with Adobe
GenStudio, the company’s forthcoming end-to-end content lifecycle
app, which will enable marketers to reuse existing brand-approved
content, generate variations for digital channels, activate content
in Adobe and third-party applications and measure content
performance.
- Enable every team with access to approved assets.
Anyone in an organization can produce, share and apply brand kits
across teams quickly and easily with Adobe Express. New features
include:
- Enjoy a one-click synch with Linked Assets across
Creative Cloud and AEM Assets – helping ensure everyone in the
enterprise has the latest assets – every time.
- Work together in Projects, a shared location where teams
can store and access documents and brand kits as they’re
collaborating.
- Protect your brand with generative AI designed to be
commercially safe. Create content with confidence using
features from Adobe Firefly, designed to be commercially safe for
business. Provide transparency with Content Credentials –
digital nutrition labels that build audience trust by indicating
where digital content is created or edited with Firefly generative
AI. Brand Controls and new Locked Templates give creative
studios more options to reinforce brand integrity.
Expanding the Adobe Express Ecosystem
Adobe Express is growing its ecosystem, including new
integrations and go-to-market partnerships:
- Adobe Express Extension for Microsoft Copilot: Adobe is
also working with Microsoft to develop Adobe Express Extension for
Microsoft Copilot to unlock new levels of creativity and
productivity for employees. When it launches, the extension will
empower everyone to easily create on-brand content within Microsoft
365 apps with a simple prompt – from engaging videos, animations,
social posts, banners, flyers and more – directly in the Copilot
chat and without disrupting their workflows. "We are thrilled to
work with Adobe to bring the richness of Adobe's expressive tools
to enterprise customers through the integration of Adobe Express
with Microsoft Copilot. This collaboration will empower
organizations to seamlessly create high-quality, on-brand content
directly within the Microsoft 365 environment, enhancing
productivity and creativity across various enterprise use cases,"
said Rob Howard, Vice President of Microsoft 365 developer
platforms at Microsoft. "By integrating Adobe Express with Copilot,
customers will be able to unlock new levels of efficiency and
innovation, enabling enterprises to streamline workflows, foster
collaboration and deliver impactful content."
- Adobe Express GPT for OpenAI’s ChatGPT: Adobe recently
announced enhanced search and generation capabilities for the Adobe
Express GPT in ChatGPT. Now millions of users can surface even more
relevant, professionally designed templates and AI-generated
templates from simple text prompts on desktop and mobile.
- IBM Consulting is partnering with Adobe to help clients
create commercially safe content with unprecedented ease and speed.
With new workflows powered by Firefly generative AI and Adobe
Express, IBM Consulting is helping clients modernize their content
supply chains.
Watch On Demand: “Design Made Easy” Virtual Event
Tune in to the “Design Made Easy” virtual event to learn from
marketing leaders, see demos and hear from practitioners about how
Adobe Express is giving everyone the confidence to create, drive
brand consistency and conquer the content challenge.
Availability
Adobe Express for Enterprise and Adobe Express for Teams are now
available.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
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PR Contact Marlee Bever Adobe mbever@adobe.com
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