Adobe Experience Cloud Now Powers Personalization for Thousands of Global Brands
April 26 2021 - 9:00AM
Business Wire
Adobe Experience Platform, the Industry’s Only Open and
Extensible Platform, Delivers Real-time Personalization at Scale
for Leading Businesses
Adobe (Nasdaq:ADBE) today announced that leading brands such as
The Coca-Cola Company, Hilton, The Home Depot, Panera Bread,
ServiceNow and Sony Interactive Entertainment lean on Adobe
Experience Platform to power their digital experience strategy. In
the digital-first economy, data volume is skyrocketing as companies
accelerate their investment in digital experiences and harness data
to optimize customer connections.
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Adobe Experience Platform is the industry’s only open and
extensible enterprise platform that allows brands to unify data in
real time, driving real-time customer intelligence and
personalization at scale. With Adobe, brands can build more
complete customer profiles, get a complete view of the entire
customer journey and use AI and machine learning to deliver
personalized experiences at scale. Adobe Experience Platform is now
managing over 17 trillion audience segment evaluations on average
every day across its applications and services.
“In just a year, companies had to become a digital-first
business overnight,” said Anil Chakravarthy, executive vice
president and general manager, Digital Experience Business and
Worldwide Field Operations, Adobe. “Adobe Experience Platform is
the only enterprise platform that merges content, data and AI to
make Customer Experience Management a reality.”
“Investing in customer experience technology, such as Adobe
Experience Platform, is imperative for any brand looking to grow
and scale digitally,” said David Wallace, research director,
Customer Intelligence and Analytics for IDC. “As brands look for
the right partner to face today’s digital-first economy,
prioritizing customer data management is vital; without it,
delivering compelling and personalized customer experiences in real
time will be nearly impossible.”
Adobe Experience Platform customer momentum:
- ServiceNow invested in Adobe Experience Platform to
deliver a better B2B customer experience. As ServiceNow’s data
backbone, Adobe Experience Platform helps create a more complete
view of the customer by bringing together disparate data
sets—empowering teams to understand their customer and create
customer journeys at scale. This allows ServiceNow to deliver
engaging experiences and relevant interactions for the company’s
nearly 7,000 enterprise customers across every touchpoint,
including ServiceNow.com and branded emails.
- Panera Bread launched new customer services during the
pandemic, including grocery services, contactless delivery and an
initiative to combat hunger. As the economy reopens more broadly,
the company is taking the lead again in redefining fast-casual
dining. Panera is using Adobe Experience Platform to activate data
and meet the promise of real-time personalization at scale for
millions of customers. This includes getting an accurate pulse on
diner journeys as a customer moves across the Panera website,
mobile app, in-store kiosks and marketing channels like email, all
while integrating a loyalty program that is over 40 million members
strong.
- BJ’s Wholesale Club, a leading operator of membership
warehouse clubs in the Eastern United States, is leveraging Adobe
Experience Platform to deliver a cohesive member journey across
various touchpoints. In 2020, BJ’s acquired members at record
levels and will build on that momentum using real-time insights to
create an enhanced shopping experience with personalized content,
meeting its members where they are.
- EY is collaborating with Adobe to deliver a
next-generation customer data platform that reimagines the digital
experiences of its diverse, global clients. Combining Adobe
Experience Platform with EY Consulting teams’ insights enables the
organization to unite data across multiple sources to build a
compliant, unified view of our audiences on both an individual and
account level. This delivers compelling, personalized experiences
at every stage of the customer journey.
- TSB Bank in the UK is partnering with Adobe to underpin
new digital services to help customers and small businesses better
navigate and manage their finances. With Adobe Experience Platform,
TSB Bank can identify the best way to help customers at the
individual level via their preferred channels (online, mobile,
phone or in-branch). This includes options such as setting up
direct debits to manage bills or guiding a new customer through the
onboarding process. With 7.5 million personal and business profiles
accessible in a central TSB platform, the bank can now act on data
in real time to better serve its customers.
- Henkel, a global leader in beauty care, laundry and home
care and adhesive technologies with brands such as Schwarzkopf,
Persil and Loctite, is entering into a strategic partnership with
Adobe to boost digital commerce and to jointly develop digital
business innovations. Henkel will leverage Adobe Experience
Platform for a wide range of D2C, B2C and B2B business models to
provide a superior and personalized experience across all online
and offline channels for consumers and customers.
Additional brands such as Change Healthcare, DXC, T. Rowe Price,
Thermo Fisher Scientific, Pitney Bowes, Relevent Sports, Signify,
Sisal, Stena Line, Tourism Australia and Tabcorp also rely on rich
applications and various services of Adobe Experience Platform.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2021 Adobe. All rights reserved. Adobe and the Adobe logo are
either registered trademarks or trademarks of Adobe in the United
States and/or other countries. All other trademarks are the
property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20210426005264/en/
Public relations contact Ashley Levine Adobe 415-832-4161
aslevine@adobe.com
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