Aditxt, Inc. Partners with Guthy-Renker Affiliate GRS to Launch Consumer Awareness Campaign for AditxtScore™ to Accelerate Adoption and Revenue Growth
April 14 2022 - 9:00AM
Business Wire
Aditxt, Inc. (“Aditxt”, or the “Company”) (Nasdaq: ADTX), a
biotech innovation company developing technologies focused on
mapping and reprogramming the immune system, today is announcing a
multiyear partnership with GRS, an affiliate of marketing
powerhouse Guthy-Renker, LLC (“Guthy-Renker”). This partnership
will focus on building awareness and visibility among consumers and
healthcare providers for the AditxtScore™ Immune Monitoring
Platform. Aditxt plans to work with GRS to produce and subsequently
air AditxtScore™ TV commercials in order to help set the stage for
an intended AditxtScore™ rollout to medical offices, pharmacies,
laboratories, and employers nationwide.
"AditxtScore™ is the right technology at the right time. Our
first application, AditxtScore™ for COVID-19, delivers timely
reports on vulnerability & immune status to SARS-CoV-2 and its
known variants, giving consumers and their physicians the data they
need to make informed health decisions for themselves and their
families. The AditxtScore™ immune monitoring center in Richmond, VA
is now fully operational, and is designed to support increased
demand for our products and services. The Aditxt team is thrilled
to be working with GRS on the production of TV spots and marketing
campaigns for AditxtScore™. Based on Guthy-Renker’s decades-long
track record in direct marketing, GRS has proven that they
understand what is required to help build a sustainable brand, and
we believe this partnership is a great opportunity to introduce
AditxtScore™ nationally,” said Amro Albanna, CEO and Founder of
Aditxt.
"AditxtScore™ is designed to provide a more detailed profile of
the immune system, allowing individuals to understand, manage, and
monitor their immunity profiles,” said Boris Shimanovsky, President
of GRS. “We believe AditxtScore™ will fundamentally change what we
know about immune health, and we’re excited to partner with the
Aditxt team and help bring transparency and customer empowerment to
an industry requiring both."
About Guthy-Renker
Guthy-Renker (www.guthy-renker.com) is one of the world's
largest and most respected direct marketing companies. Since 1988,
Guthy-Renker has produced TV creative for quality products in the
beauty and wellness categories. Known for its award-winning
productions and marketing campaigns featuring some of today's
leading celebrities, Guthy-Renker has been credited with
transforming the direct marketing industry.
About Aditxt
Aditxt is a biotech innovation company developing technologies
focused on mapping and reprogramming the immune system. Aditxt’s
immune mapping technologies are designed to provide a personalized
immune profile. Aditxt’s immune reprogramming technologies,
currently preclinical, are being developed to retrain the immune
system to induce tolerance to address rejection of transplanted
organs, autoimmune diseases, and allergies.
For more information, please visit: www.aditxt.com and
www.AditxtScore.com.
Forward-looking statements
Certain statements in this press release constitute
“forward-looking statements” within the meaning of federal
securities laws. Forward-looking statements include statements
regarding the Company’s intentions, beliefs, projections, outlook,
analyses, or current expectations concerning, among other things,
the Company’s ongoing and planned product and business development;
the Company’s intellectual property position; the Company’s ability
to develop commercial functions; expectations regarding product
launch and revenue; the Company’s results of operations, cash
needs, spending, financial condition, liquidity, prospects, growth
and strategies; the industry in which the Company operates; and the
trends that may affect the industry or the Company. Forward-looking
statements are not guarantees of future performance, and actual
results may differ materially from those indicated by these
forward-looking statements as a result of various important
factors, as well as those risks more fully discussed in the section
titled “Risk Factors” in the Company’s most recent Annual Report on
Form 10-K, as well as discussions of potential risks,
uncertainties, and other important factors in the Company’s other
filings with the Securities and Exchange Commission. All such
statements speak only as of the date made. The Company undertakes
no obligation to update or revise publicly any forward-looking
statements, whether as a result of new information, future events
or otherwise.
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Media and investor relations contact Aditxt Investor
Communications ir@aditxt.com www.aditxt.com
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