Stephen Curry & Shaquille O’Neal Lip Synch to Ed Sheeran’s “Sing” in World Premiere Video Playable in Guitar Hero® L...
December 01 2015 - 11:00AM
Business Wire
Basketball Stars Joined By Erin Andrews,
King Bach and More Than 150 Guitar Hero Fans
More than 100,000 Clips Were Viewed More
than 100 Million Times via musical.ly Mobile App in Just Ten
Days
The results are in! Activision Publishing, Inc., a wholly owned
subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), today
unveiled the first crowd-sourced video generated for Guitar Hero
Live through a user-driven contest that asked fans to submit clips
of themselves lip-synching along to Ed Sheeran’s hit song “Sing”
via the musical.ly mobile app. Based on musical.ly analytics, the
contest generated more than 100,000 videos that have already
collectively been watched more than 100 million times in ten
days.
The music video featuring notable athletes and celebrities like
basketball MVP Stephen Curry, legendary basketball player
Shaquille O’Neal, sports broadcaster Erin Andrews,
and Vine star King Bach is now playable in GHTV, Guitar Hero
Live’s online playable music video network, and is also viewable
now here. The submissions were edited together and animated by
veteran music video editor Alan Chimenti (editor of Katy Perry’s
“Roar," among many more).
“From basketball MVP Stephen Curry to fans lip-synching with
drones and dancing on hover boards, it’s been absolutely incredible
to see the creative responses we got for the Guitar Hero TV Star
contest,” said Tim Ellis, CMO of Activision Publishing, Inc. “With
GHTV, we can create unique playable music experiences, such as
capturing footage from live concerts and transforming fan-submitted
music videos into a playable experience. We couldn’t be happier
with the response.”
"It's extremely rewarding to see musical.ly users contribute to
such an exciting and fun music video," said Jun Zhu, co-CEO and
co-founder of musical.ly. "We’re thankful to Activision and Guitar
Hero for giving our users a chance to showcase their talents in the
game. As a content platform, musical.ly is unique in its ability to
encourage creativity and collaboration between users, artists, and
brands, and we’re excited for future opportunities to showcase the
creative potential of the musical.ly community.”
GHTV, the world's first playable music video network, is a
revolutionary way to play Guitar Hero, allowing fans to play along
to hundreds of official music videos, from the newest releases to
favorite hits. And with the premiere of the fan-sourced music video
for Ed Sheeran's "Sing," players will be able to jam along to the
first ever crowd-sourced music video in GHTV.
Guitar Hero Live is available now on PlayStation®4 and
PlayStation®3 computer entertainment systems, Xbox One, the
all-in-one games and entertainment system, Xbox 360 games and
entertainment system from Microsoft, the Wii U™ console as well as
Apple TV and iPad, iPhone and iPod touch. For more information,
please visit http://www.guitarhero.com,
www.facebook.com/GuitarHero, www.youtube.com/guitarhero, or follow
@guitarhero on Twitter and Instagram.
For more information, please visit www.guitarhero.com,
www.facebook.com/GuitarHero, www.youtube.com/guitarhero, or by
following @guitarhero on Twitter and Instagram.
About Activision Publishing
Headquartered in Santa Monica, California, Activision
Publishing, Inc. is a leading global producer and publisher of
interactive entertainment. Activision maintains operations
throughout the world and is a division of Activision
Blizzard (NASDAQ: ATVI), an S&P 500 company. More
information about Activision and its products can be found on the
company's website, www.activision.com or by
following @Activision.
ACTIVISION, FREESTYLEGAMES, GUITAR HERO and GH are trademarks of
Activision Publishing, Inc. All other trademarks and trade names
are the properties of their respective owners. Activision makes no
guarantees regarding the availability of online play or features,
including without limitation GHTV, and may modify or discontinue
online services in its discretion without notice.
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version on businesswire.com: http://www.businesswire.com/news/home/20151201005627/en/
Activision Publishing, Inc.Ali Miller,
310-255-2678ali.miller@activision.com
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