The Pop Culture Phenomenon is Completely
Re-Imagined for the Next Generation and Places You Center Stage
with Live Action, First Person Gameplay and Reactive Crowds
Guitar Hero Live includes GHTV, the World’s
First Playable Music Video Network that Lets You Play Hundreds of
Your Favorite Songs Across a Variety of Genres
Full Game Playable on Consoles, Tablets and
Mobile Phones
Pete Wentz of Fall Out Boy and Gerard Way from
My Chemical Romance Join the Guitar Hero Live Celebration Today in
New York
Be the First to Get Hands-on with Guitar Hero
Live Tonight at the Best Buy Theatre in New York City and at Select
Best Buy Stores in New York and Torrance, CA this Weekend
Pre-Order Now at Major Retailers Worldwide
Guitar Hero, the pop culture phenomenon that exploded onto the
scene and brought a new way to interact with music, is back, with
true, breakthrough innovation that will re-ignite your dreams of
becoming a rock star. Activision Publishing, Inc., a wholly owned
subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI) today
announced Guitar Hero Live, introducing a brand new
generation to Guitar Hero, which upon its release became the
quickest console franchise in video game history to reach one
billion dollars in sales in North America and Europe, and was
played by over 40 million players. Developed by FreeStyleGames, the
studio behind the critically-acclaimed DJ Hero and DJ Hero 2,
Guitar Hero Live introduces two powerful ways to play,
including GH Live, a first-person point of view where you are up on
stage as the star of the show. A quantum leap forward in immersion
and realism, GH Live is a live-action experience that delivers the
full emotional roller coaster of being on stage and performing in a
real band, in front of real crowds, who dynamically react in
real-time to how well or poorly you play. As the lead guitarist,
you play an array of songs that span the changing musical
landscape, in a variety of venues, from the smallest club stage in
front of a hundred people, to the massive main stage of an outdoor
festival in front of a hundred thousand people.
Guitar Hero Live also introduces GHTV, the world’s first
playable music video network. GHTV is a 24-hour mode that lets fans
play along to a continually-updated collection of official music
videos – across a wide variety of genres – from the newest releases
to favorite hits. Fans can pick from multiple channels and themed
shows, discovering new songs as they play, and can also choose
songs to play on-demand. In GHTV, fans can also play with their
friends in the same room and against players from around the world
to see who has the highest score on a given song, while completing
challenges along the way. GHTV is a living, breathing platform that
serves as an ever-growing source for new music discovery while
further bringing the party atmosphere back to the living room.
The breakthrough innovations in Guitar Hero Live also extend to
mobile. Both GH Live and GHTV are fully playable both on consoles
as well as tablets and mobile phones. More exciting details will be
announced in the near future.
"Guitar Hero is a franchise that so many people love. Figuring
out how to bring it back with true breakthrough innovation has been
years in the making, and a labor of love,” said Eric
Hirshberg, CEO of Activision Publishing, Inc. “Guitar Hero
Live lets people rock real crowds with real reactions. Our
goal was literally to give people stage fright. And with GHTV, we
have created the world’s first playable music video
network. All of it is playable on consoles, or mobile devices.
Guitar Hero is back and better than ever.”
Guitar Hero Live enhances the gameplay experience by
introducing a modern, redesigned guitar controller, featuring two
rows of three buttons that better reflects the way people naturally
play. The new format ensures fun for players of all abilities. For
beginners, you can feel like a rock star by mastering play with
just the bottom three buttons. Medium-level players don’t have to
stretch their fingers down the neck of the guitar controller
anymore and can instead skillfully play two-row combinations that
mimic real chords. Experienced players have a new challenge in
creating complex chord-like shapes and finger combinations that
will bring new thrills to veterans. This simple innovation makes it
easier for beginners to play and harder for veterans to master.
Music variety is at the heart of the game. Guitar Hero Live
takes the approach of the modern music festival, with rock, folk,
EDM, hip-hop, country and pop acts sharing the same stage. The game
will feature hundreds of playable songs from a diverse array of
artists, including The Black Keys, Fall Out Boy, My Chemical
Romance, Gary Clark, Jr., Green Day, Ed Sheeran, The War on Drugs,
The Killers, Skrillex, The Rolling Stones, The Lumineers, Carrie
Underwood, Pierce the Veil and Blitz Kids, with many more bands to
be announced in the coming months.
“We are pleased to support the launch of Guitar Hero Live,
building on one of the most successful music video-game franchises
of all time, and providing our artists with a fun and
interactive experience for their fans,” said Bruce Resnikoff,
President of Universal Music Enterprises.
Pete Wentz of Fall Out Boy and Gerard Way from My Chemical
Romance are joining Activision CEO Eric Hirshberg and Jamie
Jackson, Creative Director and Co-Head of FreeStyleGames, on-stage
at the Best Buy Theatre on April 14th to showcase their songs
featured in Guitar Hero Live and celebrate the reveal of the
game.
“Guitar Hero changed the game – literally,” said Chris
Koller, Vice President of Gaming for Best Buy. “And we are excited
to bring Guitar Hero Live to consumers on April 18th at Best Buy
stores in New York City and Torrance, California, where fans will
be able to play the new game for the first time in North
America.”
Eager fans can test out their skills at the following Best Buy
locations:
- April 14, 2015: Best Buy Theatre, New
York City, 6pm – 9pm
- April 18, 2015: Best Buy Store, Union
Square, New York City, 1pm – 5pm
- April 18, 2015: Best Buy Store,
Torrance, CA, 1pm – 5pm
Guitar Hero Live will be available Fall 2015 on PlayStation®4
and PlayStation®3 computer entertainment systems, Xbox One, the
all-in-one games and entertainment system, Xbox 360 games and
entertainment system from Microsoft, the Wii U™ console and select
mobile devices to be announced soon.
Starting today, fans can begin pre-ordering their copy
of Guitar Hero Live at select retailers worldwide. For
more information, please visit http://www.guitarhero.com,
www.facebook.com/GuitarHero, www.youtube.com/guitarhero or follow
@guitarhero on Twitter and Instagram. Watch the debut trailer at
https://www.youtube.com/watch?v=6SnIZgESm4c.
About Activision
Publishing
Headquartered in Santa Monica, California, Activision
Publishing, Inc. is a leading global producer and publisher of
interactive entertainment. Activision maintains operations
throughout the world. More information about Activision and its
products can be found on the company's website, www.activision.com
or by following @Activision.
Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Activision Publishing’s expectations, plans, intentions or
strategies regarding the future, including statements about Guitar
Hero Live™, including with respect to its feature, gameplay and
playability, are forward-looking statements that are not facts and
involve a number of risks and uncertainties. Factors that could
cause Activision Publishing’s actual future results to differ
materially from those expressed in the forward-looking statements
set forth in this release include unanticipated product delays and
other factors identified in the risk factors sections of Activision
Blizzard’s most recent annual report on Form 10-K and any
subsequent quarterly reports on Form 10-Q. The forward-looking
statements in this release are based upon information available to
Activision Publishing and Activision Blizzard as of the date of
this release, and neither Activision Publishing nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when
made may ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations.
ACTIVISION, FREESTYLEGAMES, GUITAR HERO and GH are trademarks of
Activision Publishing, Inc. "PlayStation" and "PS3" are registered
trademarks. "PS4" is a trademark of Sony Computer Entertainment
Inc. Nintendo trademarks and copyrights are properties of Nintendo.
All other trademarks and trade names are the properties of their
respective owners.
Activision Publishing, Inc.Ali Miller,
310-255-2678ali.miller@activision.comorPMK•BNCMichele Wyman,
310-854-3264michele.wyman@pmkbnc.com
Activision Blizzard (NASDAQ:ATVI)
Historical Stock Chart
From Jun 2024 to Jul 2024
Activision Blizzard (NASDAQ:ATVI)
Historical Stock Chart
From Jul 2023 to Jul 2024