Sales OnLine Direct Reports 3Q Results WORCESTER, Mass., Nov. 17 /PRNewswire/ -- In conjunction with the release of its third quarter results, Sales OnLine Direct (BULLETIN BOARD: PAID) announced that gross revenues were $304,700, an increase of $29,500, or 11%, over gross revenues from the third quarter 2002. The Company's 2003 revenues represent an increase of approximately $260,800, or 28%, from the nine-month period ended September 30, 2002, in which revenue was approximately $931,000. During third quarter 2003, 97% of Sales OnLine Direct's revenues were attributable to sales of the Company's own collectibles product and fees from buyers and sellers through the Rotman Auction operations. Gross sales of the Company's own product were approximately $295,800. Advertising and web hosting fees were approximately $3,600 or 1% of gross revenues during the third quarter 2003. Sales of Company-owned product were $34,800 higher than the same period in 2002, offset by a $4,300 decrease in advertising and web hosting fees and $4,200 less in appraisal fees. Gross Profits on Collectibles Sales Increase Year over Year Gross profit from Company owned product sales for the three months ended September 30, 2003 was $183,900, which represents an increase of $68,300 from the comparable quarter in 2002, in which gross profit from Company owned product sales was $115,600. Since gross margin percentages on Company-owned product were approximately 18% better, and sales of Company owned product were $34,800 higher in the quarter ended September 30, 2003, the Company produced $68,300 more gross margin dollars, a 59% increase. "Sales OnLine Direct's Rotman Auction staff has done an impressive job of attracting top dollar bids for the more valuable collectibles items obtaining an increase in gross margin," stated Rich Rotman, CFO of Sales OnLine Direct. Operating Expenses, Consulting Fees Increase Total operating expenses for the three months ended September 30, 2003 were approximately $986,100, compared to $945,400 for the corresponding period in 2002, an increase of $40,600. Sales, general and administrative ("SG&A") expenses for the three months ended September 30, 2003 were approximately $809,500, compared to $715,300 for the three months ended September 30, 2002. The increase of $94,300 in SG&A costs include increases in consulting and professional fees of $158,200 and other SG&A costs of $3,600, offset by a decrease in payroll and related costs of $65,400. The Company realized a net loss for the three months ended September 30, 2003 of approximately $901,600, or $.01 per share, as compared to a loss of $874,600, or $.01 per share for the three months ended September 30, 2002. For the nine months ended September 30, 2003, the Company realized a net loss of approximately $2,701,000, or $.02 per share, as compared to a loss of $2,667,700, or $.02 per share for the nine months ended September 30, 2002. A summarized reconciliation of the Company's net losses to cash used in operating activities for the nine months ended September 30, 2003 compared to September 30, 2002: 2003 2002 ---- ---- Net loss $(2,701,000) $(2,667,700) Depreciation and amortization 1,120,400 1,216,200 Amortization of beneficial conversion Discount and debt discount 170,800 160,900 Common stock issued in payment services 893,800 1,246,700 Common stock issued in payment of interest 260,600 Changes in current assets and liabilities 177,000 (514,700) -------------- -------------- Net cash used in operating activities $(339,000) $(298,000) "A very large part of our net loss for the year is not a cash loss, but due to major depreciation and amortization costs that are related to the nature of our business," said Greg Rotman, CEO of Sales OnLine Direct. "The Company is pleased to have another quarter of year-over-year increases in revenues," said Greg Rotman, CEO of Sales Online Direct. "While continuing to increase our revenues, we have also invested in the research and protection of our intellectual property, mainly our patent pending shipping calculator and e-commerce applications." About Sales OnLine Direct and Rotman Auction Sales OnLine Direct, http://www.paid.com/, maintains and develops portals and web sites for various companies and industries. The Company has focused its efforts on the antique and collectible industry, offering the "Ask the Appraiser" online appraisal service, marketing and publishing the "Maloney's Antiques and Collectibles Resource Directory" and developing web sites that enhance the user's experience. Through web hosting and managed services, Sales OnLine Direct has provided e-business solutions to many different companies including their own Rotman Auction division. This division sells tens of thousands of items per year through auction, direct sales, and special events and is a certified eBay Platinum Power Seller. The Company has developed the "AI Suite" (http://www.auctioninc.com/) of software to increase revenues and reduce overhead for sellers on eBay, and offers these essential e-tools to other companies. Through recent initiatives, Sales OnLine Direct is establishing itself as one of the most important collectibles portals, and online auction services and technology providers to the collectibles industry. The Company's common stock is traded on the Nasdaq OTC Bulletin Board under the symbol "PAID." Contact: Media Contact: Julie Shepherd, Accentuate PR, (815) 470 1833, Investor Contact, Dennis Evanson, (719) 534-0292, This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events, including matters related to the Company's operations. Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, successful implementation of the Company's business strategy and competition, any of which may cause actual results to differ materially from those described in the statements. In addition, other factors that could cause actual results to differ materially are discussed in the Company's most recent filings, including Form 10-KSB and 8K with the Securities and Exchange Commission. DATASOURCE: Sales OnLine Direct CONTACT: Media Contact: Julie Shepherd, Accentuate PR, +1-815-470 1833, ; or Investor Contact, Dennis Evanson, +1-719-534-0292, , both of Sales OnLine Direct Web site: http://www.paid.com/

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