Brinker International and Regal Entertainment Group Launch 'Movie and a Meal'
December 23 2008 - 12:30PM
PR Newswire (US)
Gift Card Offering Just in Time for the Holiday Season DALLAS, Dec.
23 /PRNewswire-FirstCall/ -- How do you gift wrap a perfect day or
night out? What present is always the right size, shape and color?
Brinker International's portfolio of restaurants and Regal
Entertainment Group theatres team up to offer customers a unique
and fun experience. Brinker International and Regal Entertainment
Group are proud to announce the new "movie and a meal" gift card
duo, available nationwide now. The $50 bundle includes a $25
Brinker dining gift card and a $25 Regal movie gift card. The
Brinker and Regal "movie and a meal" package is currently available
at participating retail outlets including Wal-Mart, Longs, Raley's
and Duane Reade stores. Guests may redeem the Brinker gift card at
any Chili's(R) Grill & Bar, Romano's Macaroni Grill(R), On The
Border Mexican Grill & Cantina(R) and Maggiano's Little
Italy(R) restaurants. The Regal gift card can be redeemed at Regal
Cinemas, United Artists Theatres and Edwards Theatres. "A gift card
is as much about the experience as its convenience, and with the
new movie and a meal package we are providing an added value to our
guests' busy lives," said Doug Brooks, President and CEO of Brinker
International. "This package is the only one of its kind currently
in the marketplace, creating a unique way to reach out to our
valued guests." "Regal is proud to offer another great gift-giving
option by partnering with Brinker and their high quality,
well-known restaurant brands. Moviegoers can now purchase a gift
that offers the traditional experience of dinner and a movie. The
cards allow you to visit your favorite restaurant and then take in
a movie at your preferred Regal Entertainment Group theatre," said
Dick Westerling, Senior Vice President of Marketing &
Advertising, Regal Entertainment Group. About Brinker International
Brinker International, Inc. is one of the world's leading casual
dining restaurant companies, serving more than 1 million guests
daily. Founded in 1975 and based in Dallas, Texas, Brinker owns or
franchises more than 1,700 restaurants in 25 countries and employs
more than 100,000. Brinker restaurant brands include Chili's(R)
Grill & Bar, On The Border Mexican Grill & Cantina(R) and
Maggiano's Little Italy(R). The company was named one of FORTUNE
Magazine's Most Admired Companies in 2006 and was honored by the
magazine as one of the Top 50 Employers for Minorities and the Top
50 Employers for Women. For more information, visit
http://www.brinker.com/. About Regal Entertainment Group Regal
Entertainment Group (NYSE:RGC) operates the largest and most
geographically diverse theatre circuit in the United States,
consisting of 6,801 screens in 552 theatres in 39 states and the
District of Columbia as of November 27, 2008, with over 242 million
annual attendees for the fiscal year ended December 27, 2007. Our
geographically diverse circuit includes theatres in all of the top
33 and 44 of the top 50 U.S. designated market areas. We operate
multi-screen theatres and have an average of 12.1 screens per
location, which is well above the North American motion picture
exhibition industry 2007 average of 6.9 screens per location. We
develop, acquire and operate multi-screen theatres primarily in
mid-sized metropolitan markets and suburban growth areas of larger
metropolitan markets throughout the U.S. Additional information is
available on the Company's Web site at http://www.regmovies.com/.
DATASOURCE: Brinker International CONTACT: Brinker Media Relations,
1-800-775-7290 Web Site: http://www.brinker.com/
http://www.regmovies.com/
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