G-SHOCK and STEPN GO Announce Limited Edition Co-Branded Genesis NFT Sneakers

Sydney, Australia, August 22nd, 2024, Chainwire

STEPN GO and CASIO COMPUTER CO., LTD. have teamed up to launch a unique collection of co-branded STEPN GO NFT Sneakers. As part of the “VIRTUAL G-SHOCK” project, Casio will collaborate with the recently launched Web3 social-lifestyle app STEPN GO to offer a limited number of 800 NFT Sneakers. These exclusive NFTs will be available through a Raffle Mint event held from August 26 to August 29 on the gamified NFT marketplace “MOOAR”.

This is the first partnership for STEPN GO, which lays the foundation for mass onboarding of Web3 via innovative social features. The first key social element is the 'Haus System,' a lending system that lets users share their Sneaker NFTs with friends and family who are new to the app, sharing rewards and simplifying the process of understanding crypto. Another unique feature is the ‘Interactive Map’, which will allow users to see other players' avatars and communicate with them, even adding them as friends within the platform.

The “VIRTUAL G-SHOCK” initiative, which began in September 2023, aims to expand the user base of Casio by introducing G-SHOCK experiences unique to virtual spaces such as NFTs and the Metaverse. “STEPN GO” enhances fitness through a Web3 app where users earn rewards for daily exercise and interactions, including purchasing, lending, and borrowing NFT Sneakers.

The limited edition NFT Sneakers feature designs inspired by the G-SQUAD sports line of G-SHOCK, suitable for both sports and virtual environments. Users of the “STEPN GO” app can earn cryptocurrency based on the distance they run or walk, integrating physical activity with virtual rewards.

Yawn Rong, Co-Founder of FSL, commented on the collaboration: “We are always keen to bring more traditional partnerships and IPs into STEPN GO so that we can expose a broader audience with our Web3 lifestyle app. This collaboration with Casio is pivotal to the whole FSL ecosystem for the grand vision of Web3 mass adoption.”

This partnership reflects a shared vision of combining real-life exercise with cutting-edge technology. The collaboration aims to promote physical activity through innovative products like the G-SQUAD watch, creating a holistic experience that bridges the physical and virtual worlds.

Takahashi Oh, Senior General Manager of Timepieces at Casio, “Partnering with STEPN GO allows us to merge the physical and virtual worlds in an innovative way. We are excited to offer our users a new and engaging experience that combines fitness and technology.”

About STEPN GO:

Building on the success of STEPN, the pioneering move-and-earn platform, STEPN GO revolutionizes social fitness in everyday life. Buy, borrow, or lend your Sneakers to earn rewards by staying active. Your rewards can be used to level up, cash out, or flex your online appearance, fostering both physical activity and social connections.

About G-SHOCK:

Casio's shock-resistant G-SHOCK watch of Casio is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up."

About STEPN:

The original STEPN app was launched in 2021 and remains the world’s leading ‘move-and-earn’ application, pioneering the genre of gamified Web3 fitness applications. With over 5.6 million registered users and over 1 million Sneaker NFTs owned by players across three blockchains. STEPN has partnered with prolific brands over the years including ASICS, Steve Aoki, and most recently adidas. STEPN was also the first blockchain gaming app to integrate Apple Pay, creating a seamless onboarding experience for web2 native users.