ROME--Fiat SpA (F.MI) Chief Executive Sergio Marchionne says he has no intention of abandoning the carmaker's home country of Italy but warns that the collapse of the domestic car market means he can't invest as planned.

"We're here...I am not going to give up," Mr. Marchionne told Rome daily La Repubblica in an interview published Tuesday. "I'm not talking about excess headcount or of closing factories," he added.

His announcement last week that he had scrapped a 20 billion euro ($26 billion) investment plan sparked a deluge of criticism, led by Tod SpA (TOD.MI) Chairman and CEO Diego Della Valle.

Mr. Marchionne said Fiat's presence in Italy was being conditioned by a huge drop in car sales in its main European market. Next year would be "bad, very bad" and it was pointless to roll out new models when there is hardly any demand, he added.

Fiat will earn more than EUR3.5 billion in operating profit this year, but all of it comes from outside Italy, where fiat will lose around EUR700 million, Mr. Marchionne said.

Meanwhile, Chrysler Group LLC, which Fiat controls, introduced 66 new and restyled models at a car show in the U.S. this month.

"Fiat is no longer only an Italian company...If I develop a car in America and then send it in Europe for a profit, it's all the same to me, and it should be the same," Mr. Marchionne told La Repubblica.

He said he was trying to exploit the U.S. economic recovery, especially for auto sales, "to acquire the financial security to protect Fiat's presence in Italy and Europe."

Mr. Marchionne compared his responsibility to Italy as on par with his responsibility to shareholders. He made it clear he expected reciprocity in the form of modernized labor laws and industrial relations with unions.

"If Fiat wants to be Chrysler's partner, it has to be reliable," he said.

Alluding to Mr. Della Valle, Mr Marchionne added that he used to buy Tod's "high-quality and high-priced shoes" but no longer does.

Newspaper Web site: www.repubblica.it

Write to Christopher Emsden at chris.emsden@dowjones.com #CHCEmsden

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