Retail Food Group Brewing Plans for US Expansion
June 07 2017 - 9:20PM
Business Wire
Global food and beverage company, Retail Food Group (RFG), is
making waves in international markets with expansion plans for some
of the Group’s most successful and well-known Brand Systems brewing
strong in the US.
Headquartered on the Gold Coast in Australia, RFG has its sights
set on expanding its international footprint to American shores by
exhibiting at America’s largest franchise expo, the International
Franchise Expo (IFE) held in New York City from June 15 – 17.
With a network of more than 2,500 outlets across 12 Brand
Systems spanning 79 licensed international territories, RFG will be
showcasing a selection of its retail food brands, including Donut
King, Brumby’s Bakery, Crust Gourmet Pizza Bar and Gloria Jean’s
Coffees at the expo.
RFG’s USA President Brian Balconi, based at the Company’s Los
Angeles support office, expressed that as part of RFG’s aggressive
expansion plans its key focus is on the American market.
“Our attention is on introducing proven and successful Brand
Systems that we believe have a strong synergistic fit with the US
market,” he said.
“We aim to introduce Donut King, Crust Gourmet Pizza Bar,
Brumby’s Bakery, Michel’s Patisserie and Pizza Capers, and showcase
their market-leading concepts, food innovations and high-quality
coffee.”
RFG’s presence in America is already represented by its gourmet
specialty coffee brand Gloria Jean’s Coffees, which currently has
55 coffee houses in 21 states, and the It’s A Grind Coffee House
group, which has 18 stores.
RFG acquired the Gloria Jean’s Coffees brand in 2014 and is
currently working on a new and exciting brand renovation for global
expansion, of which the US market plays a significant part.
RFG’s burgeoning international operations have become a key
ingredient of the Company’s success over the past two decades, and
despite its encouraging traction to date, the global expansion of
the Group’s Brand Systems remains a significant untapped
opportunity that RFG is vigorously pursuing.
RFG Managing Director Andre Nell expressed the Company has
strategically and purposely built a network of businesses that have
added significant value to RFG and helped it emerge as a leader in
its field.
“The Company has acquired and developed a number of
complementary businesses and brands that have added incremental
strength and growth to the business as a whole,” he said.
“Our rich heritage in franchising, exceptional systems, support
networks and talented leadership have all been contributing factors
to the success.”
The Company is not only a significant franchisor in the food and
beverage sector, it is a roaster and supplier of high-quality
coffee and affiliated products, operating four coffee roasting
facilities that supply global markets through a suite of coffee
brands. As well, RFG is an emerging leader in the foodservice,
dairy processing and wholesale bakery sectors.
“We supply our quality coffee and blends to over 30 countries
worldwide, including our Brand Systems, which further strengthens
our vertically integrated business operations and growth in the
coffee category as specialists from bean to cup,” Andre said.
RFG’s international expansion model within the USA is based on
recruiting Master Franchise Partners who purchase a license to
develop a certain Brand System in a defined territory. This model
provides the Company and local partners with the opportunity to
forge sustainable partnerships to successfully develop its Brand
Systems internationally.
“Our international model is collaborative and supportive, and we
work with our partners on a broad range of operational matters,
including development schedules and growth strategies, as well as
marketing and training,” said Andre.
“Our international partners benefit from a wealth of experience
in retail food franchising, proven systems, global training and
support, as well as supply benefits from increased scale and access
to best-in-class innovation.”
About Retail Food Group Limited:
RFG owns the Donut King, Brumby’s Bakery, Michel’s Patisserie,
bb’s Café, Esquires, Gloria Jean’s Coffees, It’s A Grind, The
Coffee Guy, Café2U, Pizza Capers Gourmet Kitchen and Crust Gourmet
Pizza Bar franchise systems. In addition, the Company is a
significant wholesale coffee roaster supplying existing Brand
Systems and third party accounts under the Di Bella Coffee,
Evolution Coffee Roasters Group and Roasting Australia coffee
manufacturing brands.
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Retail Food Group (RFG)Annie Lyon, 0756552733Corporate
Communications Managerannie.lyon@rfg.com.auLinkedIn:
https://www.linkedin.com/company-beta/792640/
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