RAJAR Wave 1, 2003 Results
May 08 2003 - 7:40AM
UK Regulatory
RNS Number:8512K
Capital Radio PLC
08 May 2003
Capital Radio plc's RAJAR Wave 1, 2003 Results
8th May 2003
Capital Radio plc today announces the following results in the latest RAJAR
(Wave 1, 2003):
Capital Radio Group
Group commercial share maintained quarter on quarter at 23.9%.
Group reach 27% (27% Wave 4, 2002).
Group market share of 11.9% (12.1% Wave 4, 2002).
In London, Capital's commercial share was stable at 24.4% (24.8%
Wave 4, 2002).
Capital FM Network
Capital FM Network's reach unchanged at 27% (27% Wave 4, 2002).
Market share of 10.4% (10.9% Wave 4, 2002).
95.8 Capital FM recorded a reach of 23% (24% Wave 4, 2002) and a market share of
8.1% (8.8% Wave 4, 2002).
95.8 Capital FM revamped Breakfast Show with new co-presenters, format and
broader music policy gained 100,000 listeners widening the gap with our nearest
commercial competitor.
In Scotland, Beat 106's reach increased to 16% (15% Wave 4, 2002) and market
share increased to 6.6% (6.4% Wave 4, 2002).
Century Network
The Century FM Network's reach increased to 18% (17% Wave 4, 2002), market share
grew to 7.1% (6.5% Wave 4, 2002).
105.4 Century FM now has more listeners in the Northwest than any other
commercial station.
Capital Gold Network
The Capital Gold Network has maintained a reach of 9% (9% Wave 4, 2002).
Market share was 2.6% (2.7% Wave 4, 2002).
In London, Capital Gold reported a reach of 10% (12% Wave 4, 2002) and a market
share of 2.9% (3.1% Wave 4, 2002).
Xfm
Xfm's reach was 4% (5% Wave 4, 2002).
Market share remained consistent at 1.7% (1.7% Wave 4, 2002).
Xfm's commercial share continues to grow with a year on year increase of 74% to
3.3% (1.9% Wave 1, 2002).
Commenting on the RAJAR figures, David Mansfield, Capital Radio Chief Executive
said: "Capital's strategy is to create great radio that attracts loyal, long
term listeners and good progress has been made across the group. I am encouraged
that we have maintained our commercial share in these RAJARS with some
significant successes. In London, our 95.8 Capital FM breakfast show has added
100,000 listeners, increasing the gap with our nearest competitor and 105.4
Century FM is now the largest commercial station in the Northwest. I am
confident that we can continue to achieve steady growth throughout 2003."
Notes:
1. All figures refer to adults 15+
2. The Capital FM Network comprises of 95.8 Capital FM (London), BRMB
(Birmingham), Red Dragon FM (South Wales), Southern FM (Sussex), Power FM
(Hampshire), Beat 106 (Glasgow), FOX FM (Oxford), Invicta FM (Kent).
3. RAJAR (Radio Joint Audience Research Ltd) manages the UK's agreed system of
radio audience measurement. It is jointly owned by the CRCA (Commercial Radio
Companies Association) and by the BBC.
4. Reach refers to the number of weekly listeners in thousands and as a
percentage of the adult population of the station's broadcast area.
5. Share refers to the percentage of total listening time accounted for by a
station within in its own broadcast area within an average week.
Enquiries:
Capital Radio plc
David Mansfield 020 7766 6240
Jane Wilson 020 7766 6863
Finsbury Group
James Leviton 020 7251 3801
RAJAR - SUMMARY OF CAPITAL STATIONS/BRANDS
Total Capital Radio Group RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 1 Wave 2 Wave 3 Wave 4 Wave 1
2002 2002 2002 2002 2003
Weekly Reach 8,066 7,959 7,917 7,812 7,738
% Reach 28 28 28 27 27
Total Hours 78,605 76,456 73,375 74,013 73,891
Market Share 12.4 12.3 12.1 12.1 11.9
Commercial Share 25.0 24.6 24.2 23.9 23.9
Capital FM Network* RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 1 Wave 2 Wave 3 Wave 4 Wave 1
2002 2002 2002 2002 2003
Weekly Reach 5,644 5,534 5,370 5,230 5,103
% Reach 30 29 28 27 27
Total Hours 51,976 49,682 45,053 44,911 43,844
Market Share 12.1 12.0 11.1 10.9 10.4
Commercial share 23.5 22.9 21.4 20.7 20.3
Capital Gold Network RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 1 Wave 2 Wave 3 Wave 4 Wave 1
2002 2002 2002 2002 2003
Weekly Reach 1,635 1,710 1,626 1,578 1,595
% Reach 10 9 9 9 9
Total Hours 11,577 12,102 10,973 10,624 10,609
Market Share 3.2 3.0 2.8 2.7 2.6
Commercial share 6.2 5.8 5.5 5.2 5.3
Century FM Network * RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 1 Wave 2 Wave 3 Wave 4 Wave 1
2002 2002 2002 2002 2003
Weekly Reach 1,569 1,531 1,699 1,728 1,835
% Reach 17 16 16 17 18
Total Hours 12,236 12,016 13,617 14,245 15,704
Market Share 6.0 5.9 6.2 6.5 7.1
Commercial share 13.1 12.8 13.4 14.0 15.4
*Capital FM Network figures from W1:2002 and W2:2002 include Ocean FM. Ocean FM
is included in the Century FM Network figures from W3:2002
Capital Radio London RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 1 Wave 2 Wave 3 Wave 4 Wave 1
2002 2002 2002 2002 2003
Weekly Reach 3,436 3,429 3,396 3,184 3,059
% Reach 33 33 33 31 29
Total Hours 34,815 31,565 29,810 30,154 28,162
Market Share 14.9 15.1 13.6 13.5 12.7
Commercial share 25.8 28.1 24.8 24.8 24.4
95.8 Capital FM RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 1 Wave 2 Wave 3 Wave 4 Wave 1
2002 2002 2002 2002 2003
Weekly Reach 2,695 2,760 2,636 2,460 2,413
% Reach 26 27 25 24 23
Total Hours 23,256 21,568 19,338 19,599 17,967
Market Share 10.0 10.3 8.8 8.8 8.1
Commercial share 17.2 19.2 16.1 16.1 15.5
Capital Gold London RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 1 Wave 2 Wave 3 Wave 4 Wave 1
2002 2002 2002 2002 2003
Weekly Reach 1,285 1,328 1,103 1,211 1,037
% Reach 12 13 11 12 10
Total Hours 8,975 7,342 5,873 6,838 6,328
Market Share 3.9 3.5 2.7 3.1 2.9
Commercial share 6.7 6.5 4.9 5.6 5.5
104.9 Xfm London RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 1 Wave 2 Wave 3 Wave 4 Wave 1
2002 2002 2002 2002 2003
Weekly Reach 441 366 535 484 442
% Reach 4 4 5 5 4
Total Hours 2,585 2,655 4,599 3,717 3,868
Market Share 1.1 1.3 2.1 1.7 1.7
Commercial share 1.9 2.4 3.8 3.1 3.3
This information is provided by RNS
The company news service from the London Stock Exchange
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