IAX Intl Absorbents

International Absorbents Rolls Out New Product: Cozy Critter(TM) Super Shavin's Shipped to First Customers BELLINGHAM, Wash., May 4 /PRNewswire-FirstCall/ -- International Absorbents Inc. , a leading developer and producer of environmentally-friendly pet care and industrial products, today announced that it has begun shipping its newest pet-care product, Cozy Critter(TM) Super Shavin's. Initial sales have come via the Company's strong network of distributors servicing pet stores throughout the United States. Once packaging matters are finalized, the Company will also sell Cozy Critter(TM) Super Shavin's into Canada. The retail wood shavings market for small animals in the U.S. is estimated at $220 million. Cozy Critter(TM) Super Shavin's expands the Company's product line in the small animal category to offer additional price points and product types in an effort to become a single source supplier to customers looking to consolidate vendors and increase inventory turns. Shawn Dooley, Vice-President for Sales and Marketing, commented, "Cozy Critter(TM) Super Shavin's will allow us to leverage our distribution network and more fully utilize the capital infrastructure we are putting in place on both coasts. The niche carved out for this brand is consistent with our bedding philosophy that our products should be safe, healthy and fun. The brand image created for this product line will give us a unique positioning in the shavings business, which is generally thought of as a commodity category." International Absorbents Inc. develops, manufactures and markets patented and proprietary, cost effective consumer and commercial products derived from recycled, renewable materials. These environmentally safe products outperform conventional products used in a broad range of consumer and industrial applications, including retail/commercial pet bedding and litter, oil and hazardous liquid spill cleanup and control, oil/water filtration, and packaging. Further information is available at http://www.absorbent.com/. Statements made in this document referring to the Company's outlook, sales, expenses, profits and cash flow are forward-looking statements. It is important to note that the Company's actual results could differ materially from those projected, due to various risk factors. Those risks include, but are not limited to consumer acceptance of the Company's products in new markets, competitor reactions and their ability to market and price their products, general economic conditions outside of the control of the Company, and the economic availability of sources of raw materials to meet demand rates necessary to sustain growth. Additional information concerning factors that could cause actual results to differ materially from those in the forward- looking statements is contained from time to time in the Company's SEC filings, including but not limited to forms 10-KSB, 10-QSB and the proxy statement. Contact: Charles (Chuck) Tait International Absorbents Inc. Toll Free: 866-514-6559 or 604-514-6559 DATASOURCE: International Absorbents Inc. CONTACT: Charles (Chuck) Tait of International Absorbents Inc., 1-866-514-6559, or +1-604-514-6559, or Web site: http://www.absorbent.com/ x

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