IAX Intl Absorbents

FERNDALE, Wash., Feb. 9 /PRNewswire-FirstCall/ -- International Absorbents Inc. (AMEX:IAX), a leading developer and producer of environmentally-friendly pet care and industrial products, today announced that strong demand for its CareFRESH(R) Colors(TM) product line has led to production of a new, larger size packaging. Major pet retailers have requested this larger packaging and will feature the new 10-liter size with special advertising and in-store merchandising during the Easter buying season. Consumer purchases of pet products related to small animals such as hamsters, rats, guinea pigs and rabbits traditionally increase in the three weeks before Easter. As a result, advertising by big-box pet retailers features both major movers and seasonal specialty items during this time frame. The Company's core brand, CareFRESH(R) brand pet bedding and it's new CareFRESH(R) Colors(TM) brand will be featured items. The Company has also rolled out CareFRESH(R) Colors(TM) for in-store use when merchandising live animals. Retailers report increased pet sales when merchandised on the Company's new pastel bedding product. "It's a win-win situation when pet retailers purchase our CareFRESH(R) Colors(TM) for in-store merchandising," commented Gordon L. Ellis, Chairman of International Absorbents Inc. "Merchandising on CareFRESH(R) Colors(TM) has proven to generate increased sales of live animals to consumers, which in-turn generates sales of our retail CareFRESH(R) Colors(TM) to those same purchasers of live animals. The enthusiasm from retailers for a larger size of our colored bedding is another solid indicator of strong consumer demand for our bedding products." International Absorbents Inc. develops, manufactures and markets patented and proprietary, cost effective consumer and commercial products derived from recycled, renewable materials. These environmentally safe products outperform conventional products used in a broad range of consumer and industrial applications, including retail/commercial pet bedding and litter, oil and hazardous liquid spill cleanup and control, oil/water filtration, and packaging. Further information is available at http://www.absorbent.com/. Contact: Charles (Chuck) Tait International Absorbents Inc. Toll Free: 866-514-6559 or 604-681-6181 A number of the matters and subject areas discussed in this press release that are not historical or current facts deal with potential future circumstances and developments, including without limitation, statements referring to the Company's future growth strategies, prospects for the future, potential financial results, market and product line growth, abilities to enter new markets, ability to introduce new products, benefits from infrastructure improvements and the Company's competitiveness and profitability as a result of new sales and marketing programs, are forward- looking statements. The words "believe," "expect," "intend," "estimate," "assume" and "anticipate," variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not forward-looking. The discussion of such matters and subject areas is qualified by the inherent risks and uncertainties surrounding future expectations generally, and it is important to note that the Company's actual results could differ materially from those projected, due to various risk factors. Those risks include, but are not limited to contractor performance, newly installed equipment performance, weather related construction issues, consumer acceptance of the Company's products at a new location, competitor reactions and their ability to market and price their products, general economic conditions outside of the control of the Company, and the economic availability of sources of raw materials to meet demand rates necessary to sustain growth. Additional information concerning factors that could cause actual results to differ materially from those in the forward-looking statements is contained from time to time in the Company's reports filed with the SEC, including, but not limited to, the Company's annual report on Form 10-KSB for the fiscal year ended January 31, 2004 and its quarterly filings on Form 10-QSB. This press release speaks only as of its date, and the Company disclaims any duty to update the information herein. **If you have received this news release in error (via email or fax), please call toll-free 1-866-514-6559 to be removed from the Company's news release distribution list(s). DATASOURCE: International Absorbents Inc. CONTACT: Charles (Chuck) Tait of International Absorbents Inc., 1-866-514-6559, or +1-604-681-6181, or Web site: http://www.absorbent.com/

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