IAX Intl Absorbents

FERNDALE, Wash., Jan. 25 /PRNewswire-FirstCall/ -- International Absorbents Inc. (AMEX:IAX), a leading developer and producer of environmentally-friendly pet care and industrial products, today announced that it has greatly strengthened its marketing team with the addition of Meg Metzger as new Director of Marketing for Absorption Corp, the Company's wholly-owned subsidiary. Ms. Metzger, who holds a BA from Stanford University, has gained extensive experience through progressive marketing roles in her 21 years of marketing consumer products. As Reseller Account Executive and Mass Merchandise Marketing Manager with Microsoft and also Marketing Manager for the Club Store Team with Procter and Gamble, she was instrumental in pioneering new distribution channels for both companies, taking Procter and Gamble products into club stores and Microsoft products into the Mass Merchandise, Consumer Electronic, Office Supply and emerging channels. In her capacity as Director of Marketing for Absorption Corp, Ms. Metzger will be responsible for developing and implementing the strategic marketing plan, partnering with the sales force to drive market share and developing leadership brands. Commenting on the hiring, Gordon L. Ellis, Chairman of International Absorbents Inc. stated, "We are very pleased to add Ms. Metzger (or Meg) to our marketing team, particularly given her strong strategic marketing and tactical merchandising background. Her proven marketing skills and energy will help drive the Company's efforts to enter new markets and bring new products into our current distribution channels." International Absorbents Inc. develops, manufactures and markets patented and proprietary, cost effective consumer and commercial products derived from recycled, renewable materials. These environmentally safe products outperform conventional products used in a broad range of consumer and industrial applications, including retail/commercial pet bedding and litter, oil and hazardous liquid spill cleanup and control, oil/water filtration, and packaging. Further information is available at http://www.absorbent.com/. Contact: Charles (Chuck) Tait International Absorbents Inc. Toll Free: 866-514-6559 or 604-681-6181 A number of the matters and subject areas discussed in this press release that are not historical or current facts deal with potential future circumstances and developments, including without limitation, statements referring to the Company's future growth strategies, prospects for the future, potential financial results, market and product line growth, abilities to enter new markets, ability to introduce new products, benefits from infrastructure improvements and the Company's competitiveness and profitability as a result of new sales and marketing programs, are forward- looking statements. The words "believe," "expect," "intend," "estimate," "assume" and "anticipate," variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not forward-looking. The discussion of such matters and subject areas is qualified by the inherent risks and uncertainties surrounding future expectations generally, and it is important to note that the Company's actual results could differ materially from those projected, due to various risk factors. Those risks include, but are not limited to contractor performance, newly installed equipment performance, weather related construction issues, consumer acceptance of the Company's products at a new location, competitor reactions and their ability to market and price their products, general economic conditions outside of the control of the Company, and the economic availability of sources of raw materials to meet demand rates necessary to sustain growth. Additional information concerning factors that could cause actual results to differ materially from those in the forward-looking statements is contained from time to time in the Company's reports filed with the SEC, including, but not limited to, the Company's annual report on Form 10-KSB for the fiscal year ended January 31, 2004 and its quarterly filings on Form 10-QSB. This press release speaks only as of its date, and the Company disclaims any duty to update the information herein. First Call Analyst: FCMN Contact: DATASOURCE: International Absorbents Inc. CONTACT: Charles (Chuck) Tait of International Absorbents Inc., +1-866-514-6559, +1-604-681-6181, or Web site: http://www.absorbent.com/

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