New look unveiled for Esso Extra loyalty program
September 29 2010 - 12:37PM
PR Newswire (Canada)
CALGARY, Sept. 29 /CNW/ -- Launch includes double points promotion
- Customer experience enhanced - Double Points bonus includes
gasoline purchases - Win 500,000 Esso Extra points CALGARY, Sept.
29 /CNW/ - Imperial Oil is today announcing that it has updated its
long-standing Esso Extra customer loyalty program with a fresh,
modern look and new features that will improve the customer
experience and enhance interaction with the program. Improvements
begin with a new, more modern look and continue through all
promotional materials up to and including a brand-new multi-
functional website. Our revitalized website - www.essoextra.com -
provides customers with information that is tailored to their
individual Esso Extra shopping experience and needs. Customers will
enjoy the site's improved functionality, new state-of-the-art
reward tracker and new online offers specific to Esso Extra
customers. Customers still have the ability to manage their online
accounts and redeem for online rewards. To celebrate this exciting
change, the full network of about 1,850 Esso retail sites across
Canada will feature an Esso Extra Double Points promotion from
September 27 - November 21, 2010. Bonus point offers have been
available over the years with Esso Extra but this marks the first
time since the program was launched in 1997 that a Double Points
bonus will be available on gas, car washes and eligible convenience
store products. In addition, customers who visit essoextra.com
until December 31, 2010 can enter to win one of 10 prizes of
500,000 Esso Extra points, enough Esso Extra points for free gas
rewards for a year or car washes and lottery tickets for a long
time. "Having a strong customer loyalty offer is critical to
ensuring the competitiveness of our Esso retail business," said
Simon Smith, vice-president and general manager, Fuels Marketing,
Imperial Oil. "Our current loyalty offer provides customers the
unique choice of either Esso Extra or Aeroplan programs. Making the
investment in Esso Extra at this time only strengthens our
competitive position for the long-term." To learn more about the
updated program, go to www.essoextra.com or visit your local Esso
stations. Imperial Oil is one of Canada's largest corporations and
a leading member of the country's petroleum industry. It is one of
the country's largest producers of crude oil and natural gas, is
the largest petroleum refiner, and has a leading market share in
petroleum products sold through a coast-to-coast supply network of
about 1,850 Esso service stations. Jon Harding, Imperial Oil,
Public Affairs, (403) 237-2710
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