Fresh Vine Wine Continues Infiltration of Retail Channel, Adding Food Lion as part of National Grocery Chain Rollout Strategy
September 14 2022 - 9:00AM
Fresh Vine Wine, Inc. (NYSE American: VINE), the premier producer
of lower carb, lower sugar, and lower calorie premium wines in the
United States, today announced that Food Lion has added its
California Cabernet Sauvignon varietal to its ‘Limited Reserve’
program at 225 Food Lion grocery locations in North Carolina, South
Carolina, and Virginia.
“I am delighted to announce that Food Lion has
chosen Fresh Vine Wine’s 92 point rated California Cabernet
Sauvignon as the newest addition to its celebrated ‘Limited
Reserve’ collection of fine wines,” said Bill Donovan, East
Atlantic Division Manager, Fresh Vine Wine. “Food Lion enjoys a
leading position in the Grocery Market in its geographic markets,
where it is focused on offering its customers fresh, healthy food
and beverage choices. The introduction of our ‘Better For You’
California Cabernet Sauvignon furthers their effort to meet this
growing demand for healthy choices without compromising taste. As
part of our national grocery channel rollout strategy, Food Lion
complements our existing footprint and provides us with premier
retail distribution in the Southeastern U.S.”
Fresh Vine Wine's vision is
to be the leading "Better For You" brand in this emerging category,
capitalizing on the trend toward healthy living that is sweeping
the food and beverage industry. Fresh Vine Wine's strategy is to
accelerate growth in 2022 by amplifying its product offerings,
actively growing distribution, educating consumers and retailers on
our premium product line, and focusing on in-market retail
execution and in-store samplings. Fresh Vine Wine will continue to
position its core brand lineup as an affordable luxury,
between $14.99-$24.99. Sauvignon Blanc and
Brut Rosé Sparkling are Fresh Vine Wine's latest entry
into the premium wine market.
Press contact – FreshVineWine@jonesworks.comIR
contact – Joeh@gregoryfca.com
About Fresh Vine Wine, Inc.
Fresh Vine Wine, Inc. (NYSE American: VINE) is a
premier producer of lower carb, lower calorie premium wines in the
United States, kicking off a 2022 growth plan following its IPO in
mid-December 2021. Fresh Vine Wine's brand vision is to lead the
emerging natural and accessible premium wine category, as health
trends continue to accelerate in the US marketplace. The 2020 US
wine market was a $69 billion category. Fresh Vine Wine plans to
accelerate growth in 2022 by amplifying its marketing, expanding
product offerings, and expanding its team. Fresh Vine Wine
positions its core brand lineup as an affordable luxury, retailing
between $14.99-$24.99. Fresh Vine Wine's varietals currently
include Limited Reserve Cabernet Sauvignon, Cabernet Sauvignon,
Chardonnay, Sauvignon Blanc, Pinot Noir, Brut Rosé Sparkling, and
Rosé.
About Food Lion
Food Lion is an omnichannel retailer committed to
nourishing its neighbors during the moments that matter most. More
than 82,000 associates across 1,100+ stores deliver an easy, fresh,
and affordable shopping experience throughout 10 Southeastern and
Mid-Atlantic states. More information can be found at
foodlion.com.
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