Item 1.01 Entry into a Material Definitive Agreement.
On April 13, 2022, Fresh Vine Wine, Inc. (the “Company”)
entered into a Second Amended and Restated Consulting Agreement (the “Consulting Agreement”) with Jamey Whetstone dba Whetstone
Consulting (“Whetstone Consulting”), which replaced Company’s the prior consulting agreement with Whetstone Consulting.
As amended and restated, the Consulting Agreement provides the Company
with ownership and intellectual property protections for Inventions (as defined therein) conceived, made or reduced to practice by Whetstone
Consulting that relate to the services provided to the Company. In addition, Whetstone Consulting has agreed, for a period of one year
following termination of the Consulting Agreement, not to directly or indirectly engage or invest in, be employed by, lend credit to,
receive compensation from or render services or advice to any person engaged in a Competing Business located within a twelve-mile radius
of a specified Napa, California address. For such purposes, a “Competing Business” means any business relating to the development,
manufacture, marketing and distribution of any product that competes with any low calorie and/or low sulfite wine products sold or substantially
under development by the Company during the one-year restricted period. The Consulting Agreement does not restrict the acquisition, operation,
management, consulting, or other commercial activity by Whetstone Consulting, directly or indirectly in or with a winery, brewery, spirits,
or other alcoholic beverage industry business not concerning “low calorie” or “low sulfite” products or services.
The Consulting Agreement also contains non-solicitation restrictions applicable to clients, customers, suppliers, licensors, and employees
for a period of one year follow the agreement’s termination, subject to certain exceptions.
Under the Consulting Agreement, we pay Whetstone Consulting a
base consulting fee of $5,000 per month. In addition, the Company has agreed to pay Whetstone Consulting additional commission-based
compensation subject to satisfaction of identified milestones. Specifically, the Company will pay Whetstone Consulting a $5,000
commission for each non-overlapping 30-day period in which the Company sells Fresh Vine Wine Products to a minimum threshold number
of separate True Food Kitchen locations for sale to customers from their menus. For such purposes, “Fresh Vine Wine
Products” means Client’s wine products developed with the assistance of Whetstone Consulting pursuant to the Services.
Whetstone Consulting will also be entitled to receive a one-time $100,000 commission upon the Company selling certain volumes of
Fresh Vine Wine Products within any given non-overlapping 30-day period to at least a minimum threshold number of locations of a
single fast casual dining restaurant chain, and a one-time $40,000 commission upon the Company selling certain volumes of Fresh Vine
Wine Products within any given non-overlapping 30-day period to at least a minimum threshold number of separate fine dining
establishments.
The Consulting Agreement has an initial one year term expiring April
13, 2022, but renews automatically for successive one year periods unless either party provides advance notice of non-renewal to the other.
Whetstone Consulting may terminate the Consulting Agreement at any time by giving us written notice at least 30 days prior to the termination
date. We may terminate the Consulting Agreement at any time.
As partial compensation for Whetstone Consulting’s services to
the Company pursuant to the Company’s original consulting agreement with Whetstone Consulting, the Company issued to Whetstone Consulting
619,343 shares of the Company’s common stock (the “Whetstone Shares”). If the Company terminates the Consulting Agreement
for “cause,” as such term is defined therein, and such cause arises or relates to an act or acts directly related to Whetstone
Consulting’s ownership interest in the Company, the Company may elect to purchase all Whetstone Shares then held by Whetstone Consulting
at the fair market value.
The foregoing summary of the Consulting Agreement is qualified in all
respects by the Consulting Agreement itself, a copy of which is attached hereto as Exhibit 10.1 and incorporated by reference herein.