cbdMD Launches Brand’s First National Television Advertising Campaign
August 31 2020 - 7:30AM
Business Wire
cbdMD to Reach Tens of Millions of Homes
Through TV Campaign
cbdMD, Inc. (NYSE American: YCBD, YCBD PR A), one of the
nation’s leading and most highly trusted and recognized cannabidiol
(CBD) brands, announced today that it is launching its first
national TV advertising campaign.
Debuting nationwide during the week of August 31, 2020, cbdMD’s
30-second commercial will be broadcast across multiple national
cable networks. cbdMD’s foray into television complements the
brand’s category-leading, multi-channel media approach, which also
includes sports sponsorship, social media, digital advertising,
podcasts, and athlete endorsement. The TV campaign is estimated to
reach 50 million+ households and includes airing of at least 500
spots - in the first two weeks alone - targeting audiences meeting
cbdMD’s customer profile.
“From founding national holidays like National CBD Day and
National Hemp Day, to assembling the industry’s most elite roster
of top athletes on Team cbdMD, we consider ourselves trailblazers
in the CBD space. We look forward to sharing our new TV commercial
nationwide and continuing to reinforce why so many consumers trust
cbdMD for their health and wellness needs. Our new national TV ad
campaign will be undertaken in a fiscally prudent manner, as we
reallocate our marketing spend to stay on track to meet our fiscal
performance objectives” said Ken Cohn, cbdMD’s Chief Marketing
Officer.
About cbdMD, Inc.
cbdMD, Inc. is one of the leading, most highly trusted, and most
recognized cannabidiol (CBD) brands, whose current products include
CBD tinctures, CBD capsules, CBD gummies, CBD topicals, CBD bath
bombs and CBD pet products. cbdMD is also a proud partner of
Bellator MMA and Life Time, Inc., and has one of the largest
rosters of professional sports athletes who are part of “Team
cbdMD.” To learn more about cbdMD and our comprehensive line of
over 100 SKUs of U.S. produced, Non-THC1 CBD products, please visit
www.cbdMD.com, follow cbdMD on Instagram and Facebook, or visit one
of the 6,000 retail outlets that carry cbdMD products.
Forward-Looking Statements
This press release contains certain forward-looking statements
that are based upon current expectations and involve certain risks
and uncertainties within the meaning of the U.S. Private Securities
Litigation Reform Act of 1995. Such forward-looking statements can
be identified by the use of words such as ''should,'' ''may,''
''intends,'' ''anticipates,'' ''believes,'' ''estimates,''
''projects,'' ''forecasts,'' ''expects,'' ''plans,'' and
''proposes.'' These forward-looking statements are not guarantees
of future performance and are subject to risks, uncertainties, and
other factors, some of which are beyond our control and difficult
to predict and could cause actual results to differ materially from
those expressed or forecasted in the forward-looking statements.
You are urged to carefully review and consider any cautionary
statements and other disclosures, including the statements made
under the heading "Risk Factors" in cbdMD, Inc.'s Annual Report on
Form 10-K for the fiscal year ended September 30, 2019 and Part II,
Item 1A. Risk Factors appearing in its Quarterly Report on Form
10-Q for the period ended June 30, 2020, both as filed with the
Securities and Exchange Commission (the "SEC") and our other
filings with the SEC. All forward-looking statements involve
significant risks and uncertainties that could cause actual results
to differ materially from those in the forward-looking statements,
many of which are generally outside the control of cbdMD, Inc. and
are difficult to predict. cbdMD, Inc. does not undertake any duty
to update any forward-looking statements except as may be required
by law. The information which appears on our websites and our
social media platforms, including, but not limited to, Instagram
and Facebook, is not part of this press release.
1 Non-THC is defined as below the level of detection using
validated scientific analytical tools.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200831005127/en/
PR:
cbdMD, Inc. Lauren Greene Communications Specialist
Lauren.Greene@cbdMD.com (843) 743-9999
Investors:
cbdMD, Inc. John Weston Director of Investor Relations
John.Weston@cbdMD.com (704) 249-9515
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