Tractor Supply to Continue Partnership With Lainey Wilson as 2024 Brand Ambassador
April 11 2024 - 3:08PM
Business Wire
GRAMMY Award-winning country music
singer-songwriter will promote and amplify Tractor Supply’s
commitment and passion for “Life Out Here”
Tractor Supply Company (NASDAQ: TSCO), the largest rural
lifestyle retailer in the United States, announced today the
continuation of its partnership with GRAMMY Award-winning and
prolific singer-songwriter Lainey Wilson as a Brand Ambassador for
2024. In this role, Wilson will continue to authentically highlight
Tractor Supply’s commitment to and passion for serving all those
who enjoy living “Life Out Here.”
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240411398445/en/
Tractor Supply to continue partnership
with Lainey Wilson as 2024 brand ambassador to promote and amplify
Tractor Supply's commitment and passion for Life Out Here. (Photo:
Business Wire)
To kick off the renewed partnership, Wilson stars in a new
30-second spot featuring her newest song Country’s Cool Again.
Viewable on Tractor Supply’s social media and across select linear
streaming platforms, the ad gives viewers a glimpse into Wilson’s
life on the road, contrasted with her journey back to the farm
where she grew up and the joys of Life Out Here. Click here to
watch the new Life Out Here ad featuring Wilson.
“When the road turns to gravel, when the city becomes country,
and the noise becomes music, that’s when you know you’re out here,”
says Wilson in the new ad.
“Lainey's music and creative process remind us to slow down and
appreciate Life Out Here,” said Kimberley Gardiner, chief marketing
officer of Tractor Supply. “Her connection to this way of life
fuels her, just like it fuels us at Tractor Supply, and we look
forward to continuing to share this passion in the next chapter of
our partnership.”
“As a fifth-generation farmer’s daughter, Tractor Supply has
played an integral part of my lifestyle from a young age,” said
Wilson. “Originally from a town of 200 people, to now living out my
dream playing music around the world, Life Out Here is true to my
core. When I’m off the road, I’m spending time outside back at home
on the farm enjoying the little things in life.”
In 2022, Tractor Supply debuted a TikTok-style TV spot starring
Wilson, which aired for the first time during the Yellowstone
Season 5 Premiere. The spot was inspired by Tractor Supply’s
dedication to Life Out Here and featured Wilson’s latest release
Live Off from her album Bell Bottom Country. And last year, Wilson
served as curator of the Tractor Supply Emerging Artists Program to
support and influence the next generation of country music stars.
Wilson advised and played an active role in launching and executing
the overall program, and served as a mentor to help launch the
careers of rising artists and songwriters and their songs inspired
by Life Out Here.
Beginning May 1, 2024 through May 15, 2024, as part of Tractor
Supply’s partnership with Wilson, members of Tractor Supply’s
Neighbor’s Club loyalty program can enter for a chance to win an
all-expenses paid trip to Nashville, Tennessee, a pair of tickets
to Wilson’s show at Nissan Stadium on June 8, 2024 during country
music’s biggest week and meet-and-greet passes to meet Wilson.
Visit Tractor Supply’s social pages on Facebook, Instagram and
TikTok to enter the sweeps.
About Tractor Supply
Company
For 85 years, Tractor Supply Company (NASDAQ: TSCO) has been
passionate about serving the needs of recreational farmers,
ranchers, homeowners, gardeners, pet enthusiasts and all those who
enjoy living Life Out Here. Tractor Supply is the largest rural
lifestyle retailer in the U.S., ranking 291 on the Fortune 500. The
Company’s more than 50,000 Team Members are known for delivering
legendary service and helping customers pursue their passions,
whether that means being closer to the land, taking care of animals
or living a hands-on, DIY lifestyle. In store and online, Tractor
Supply provides what customers need – anytime, anywhere, any way
they choose at the low prices they deserve.
As of December 30, 2023, the Company operated 2,216 Tractor
Supply stores in 49 states. For more information on Tractor Supply,
visit www.tractorsupply.com.
Tractor Supply Company also owns and operates Petsense by
Tractor Supply, a small-box pet specialty supply retailer providing
products and services for pet owners. As of December 30, 2023, the
Company operated 198 Petsense by Tractor Supply stores in 23
states. For more information on Petsense by Tractor Supply, visit
www.Petsense.com
About Lainey Wilson
GRAMMY award winning, prolific singer-songwriter, Lainey Wilson
has earned the enthusiasm and praise of the industry. Critically
acclaimed and reigning CMA ‘Entertainer of the Year,’ the Louisiana
native has made a name for herself as one of music’s hottest and
most sought-after artists of this generation. Nearly 10 years to
the day after leaving her small farming community in a camper
trailer to chase her dreams in Nashville, she earned her first
PLATINUM certified song, and won over legions of fans across the
globe with her signature sound and aesthetic, blending traditional
Country with a modern yet retro flare. Wilson, with six No. 1 songs
to date, has become the lead female artist with the most No. 1’s
this decade along with her first GRAMMY win for ‘Best Country
Album’. Making her acting debut in Season 5 of Paramount’s smash
hit series Yellowstone, Wilson has become a triple-threat in the
industry, claiming the roles of singer, songwriter, and
actress.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240411398445/en/
FlyteVu Brittany Rashkin (561) 314-5359
brittany.rashkin@flytevu.com
Tractor Supply Company Mary Winn Pilkington (615) 440-4212
Tricia Whittemore (615) 440-4410
corporatecommunications@tractorsupply.com
Tractor Supply (NASDAQ:TSCO)
Historical Stock Chart
From Mar 2024 to Apr 2024
Tractor Supply (NASDAQ:TSCO)
Historical Stock Chart
From Apr 2023 to Apr 2024