NEW
YORK, April 9, 2024 /PRNewswire/ -- Stagwell
(NASDAQ: STGW) Marketing Cloud today announced it is developing a
new data clean room (DCR) solution built on Google Cloud to
facilitate a secure and private space for clients and agencies to
upload and match their first-party data with proprietary data from
Stagwell sources.
Through the DCR, clients can gain valuable insights into
consumer behavior and marketing efficacy, while ensuring compliance
with privacy regulations. Clients will be able to match their first
party data with Stagwell's Consumer Understanding and Engagement
platform (CUE), Harris Poll Syndicated Research Data and National
Research Group data, as well as additional Stagwell and third-party
sources, and then activate those audiences directly across
preferred ad tech platforms in an easy and cost-efficient
manner.
"Our end goal is to reduce any friction for our clients and
their ability to share data in a privacy-centric way," shared
Merrill Raman, Global Chief
Technology Officer at Stagwell. "For clients, matching their data
within our data clean room grants them unparalleled access to the
rich and proprietary data that Stagwell has collected and serves as
a single source of truth towards understanding campaign performance
in an omnichannel world."
"We're excited to continue working with Google Cloud to build
the next chapter of digital marketing solutions and keep Stagwell's
agencies at the forefront of marketing outcomes," shared
Mansoor Basha, Chief Technology
Officer at Stagwell Marketing Cloud.
This is the second engagement Stagwell has pursued with Google
Cloud. In November 2023, Stagwell
announced a partnership with Google Cloud to develop marketing
use-cases for Generative AI.
"We're excited to expand our partnership with Stagwell to bring
more actionable business insights to customers," said Kelly Sitarski, Director of Data and Content
Partnerships, Google Cloud. "Using BigQuery, Stagwell can combine,
streamline, and optimize its diverse data sources to help marketers
achieve their business goals."
About Stagwell
Stagwell (NASDAQ: STGW) is the
challenger network built to transform marketing. We deliver scaled
creative performance for the world's most ambitious brands,
connecting culture-moving creativity with leading-edge technology
to harmonize the art and science of marketing. Led by
entrepreneurs, our 13,000+ specialists in 34+ countries are unified
under a single purpose: to drive effectiveness and improve business
results for their clients. Join us at www.stagwellglobal.com.
About Stagwell Marketing Cloud
Stagwell
Marketing Cloud (SMC) is a marketing-focused, AI-enablement
platform built for the modern marketer. Born out of Stagwell's
(NASDAQ: STGW) network of award-winning marketing agencies, SMC's
technology empowers marketers to drive business impact by giving
them intuitive tools equipped with proprietary, actionable data.
SMC's portfolio of solutions powers strategic consumer research,
communications, and media activation for brands worldwide by
leveraging technology such as generative and predictive artificial
intelligence, shared augmented reality, and more. Get your head in
the cloud at www.stagwellmarketingcloud.com.
Contact:
Kara
Gelber
pr@stagwellglobal.com
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SOURCE Stagwell Inc.