The legendary duo levels up this cereal-ously
epic Crocs™ shoe drop with exclusive cereal boxes and Jibbitz™
charms
BATTLE
CREEK, Mich., April 5,
2024 /PRNewswire/ -- Forget just enjoying your
cereal, because things are about to get GR-R-REATER than ever
before. Today, Tony the Tiger® and Toucan Sam® are taking their
star status one step further by teaming up with the iconic global
footwear brand, Crocs, to drop a limited-edition shoe – and cereal
– collection, to celebrate the duo's legendary roots at the
breakfast table and beyond.
To kick things off, Kellogg's x Crocs™ will give cereal lovers
something to bowl over – exclusive Kellogg's Frosted Flakes® and
Kellogg's Froot Loops® Crocs cereal boxes, which are now available
at select retailers nationwide. The cereal boxes will also include
a QR code for fans to redeem a free Kellogg's Jibbitz™ charm,
inviting them to celebrate the unique designs of each mascot's
Crocs.
As two icons who have been part of America's pantries for over
half a century, Tony the Tiger and Toucan Sam's Crocs shoes pair
fashion and nostalgia, all so fans can show their ultimate brand
love. Inspired by their unique personalities, Tony the Tiger's
Crocs sandals exude his confidence, optimism, and an effortlessly
cool vibe, while Toucan Sam's Crocs clogs capture his playful, fun,
and distinctly loopy spirit.
Together, their collaboration offers fans two iconic styles,
both of which are elevated with one-of-a kind Jibbitz:
- The Frosted Flakes Cozzzy Sandal gives off GR-R-REAT
vibes, featuring faux fur lining, Tony's signature red bandana and
a bold "They're GR-R-REAT" Jibbitz charm.
- The Froot Loops Classic Clogs feature vibrant stripes
and a winged strap for walking on the loopy side, complete with a
"Follow Your Nose" and cereal inspired Jibbitz charms.
"Tony the Tiger and Toucan Sam are no strangers to fashion
collaborations, but this Crocs drop is one of the coolest yet,"
said Laura Newman, Senior Director
of Brand Marketing at WK Kellogg Co. "Having their own exclusive
Crocs and Jibbitz is the perfect way for Tony and Toucan Sam to
express themselves and we're excited to share that with our fans so
they can literally walk in their shoes."
Fans who want to sport their love for Tony the Tiger or Toucan
Sam can check out crocs.com, starting today, to sign up and be the
first to know when their iconic kicks will be available for
purchase in June, retailing at $70
per pair.
Those who are eager to celebrate with their limited-edition
Kellogg's Frosted Flakes® and Kellogg's Froot Loops® cereal boxes
can do so by claiming their free Toucan Sam or Tony the Tiger
Jibbitz charm by mail. Simply snap a picture of their receipt with
the qualifying purchase, scan the QR code or upload to
FreeCharmOffer.com – while supplies last, of course.
Stay in the loop on TikTok and Instagram at
@kelloggsfrostedflakes, @frootloops and @crocs.
About WK Kellogg Co®
At WK Kellogg Co, we bring
our best to everyone, every day through our trusted foods and
brands. Our journey began in 1894, when our founder W.K. Kellogg
reimagined the future of food with the creation of Corn Flakes,
changing breakfast forever. Our iconic brand portfolio includes
Kellogg's Frosted Flakes®, Rice Krispies®, Froot Loops®, Kashi®,
Special K®, Kellogg's Raisin Bran®, and Bear Naked®.
With a presence in the majority of households across North America, our brands play a key role in
enhancing the lives of millions of consumers every day, promoting a
strong sense of physical, emotional and societal wellbeing. Our
beloved brand characters, including Tony the Tiger® and Toucan
Sam®, represent our deep connections with the consumers and
communities we serve. Through our sustainable business strategy –
Feeding Happiness™ – we aim to build healthier and happier
futures for families, kids and communities. We are making a
positive impact, while creating foods that bring joy and
nourishment to consumers. For more information about WK Kellogg Co
and Feeding Happiness, visit www.wkkellogg.com.
About Crocs, Inc.:
Crocs, Inc. (Nasdaq: CROX),
headquartered in Broomfield,
Colorado, is a world leader in innovative casual footwear
for all, combining comfort and style with a value that consumers
know and love. The Company's brands include Crocs and HEYDUDE, and
its products are sold in more than 85 countries through wholesale
and direct-to-consumer channels. For more information on Crocs,
Inc. visit investors.crocs.com. To learn more about our brands,
visit www.crocs.com or www.heydude.com. Individuals can also visit
https://investors.crocs.com/news-and-events/ and follow both Crocs
and HEYDUDE on their social platforms.
CONTACT: Caitlin Fogarty,
caitlin.fogarty@wkkellogg.com
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SOURCE WK Kellogg Co.