Shopsense AI Launches Retail Media Platform for Broadcasters
April 05 2024 - 8:00AM
Business Wire
Launch Partner Paramount Global Will Debut
“Second Screen” Mobile Shopping Experience During the CMT Music
Awards Red Carpet Pre-Show on Sunday, April 7
Shopsense AI today announced the launch of its AI-powered retail
media platform, with Paramount Global (NASDAQ: PARA; PARAA) as its
inaugural partner. Shopsense’s patent-pending technology unlocks
new advertising and incremental revenue opportunities for broadcast
and streaming networks by making content seamlessly shoppable
within their own apps and e-commerce sites. Paramount Global will
debut the new mobile shopping experience powered by Shopsense
during the CMT Music Awards red carpet pre-show coverage airing on
CMT on Sunday, April 7. The live CMT Music Awards will air on CBS
and Paramount+ directly following the red carpet coverage.
“Paramount’s premium entertainment content consistently
influences consumer shopping journeys,” said John Halley, President
of Paramount Advertising. “TV is no longer just a top-of-the-funnel
awareness generator. It is a 1:1 vehicle that brings the full
funnel to the living room. We’re thrilled to launch with the
Shopsense AI platform at the CMT Music Awards to capitalize on
fandom and see it expressed through commerce.”
For consumers, Shopsense makes it easy to find and purchase
products and curated collections inspired by their favorite
content, including shows, movies, sports events, live awards
broadcasts and more. A recent consumer study found that 85% of Gen
Zers use a “second screen” mobile device while watching TV.
Shopsense’s solution lets publishers like Paramount quickly tap
into the retail media market, the fastest-growing advertising
segment in the U.S., and activate second-screen shopping
experiences for viewers. Broadcasters can now offer full-funnel
marketing strategies within their own content-driven retail walled
garden.
“With so many consumers scrolling on their phones while they
watch TV on a bigger screen, content publishers like Paramount have
been looking for ways to activate a frictionless, personalized and
convenient second-screen shopping experience for their viewers,”
said Glenn Fishback, CEO and Co-founder of Shopsense AI. “Shopsense
AI provides an end-to-end solution that makes it easy for consumers
to shop their favorite products on a second device while they watch
TV—without having to deal with clunky QR codes or find the missing
remote. Our AI-curated storefronts instantly turn every show into a
shopping journey that features an endless selection of products to
browse and purchase versus a labor-intensive experience where they
have to manually select items.”
Shopsense offers broadcasters an easy-to-integrate, no-SDK
solution to activate second-screen shopping that doesn’t disrupt
viewers’ lean-back experience. The platform simplifies the purchase
journey by connecting audiences directly to the shoppable content
they crave and letting them easily check out within the publisher’s
app or e-commerce site and connect to their favorite retailers’ and
brands’ loyalty programs.
When the new Shopsense-powered experience launches during the
red carpet lead-up to the CMT Music Awards live broadcast, viewers
will be able to visit shopcmtawards.com to browse and buy items
from a curated collection of looks inspired by what they see
on-screen. Beginning April 9, viewers of the CBS Sports Golazo
Network will be able to seamlessly buy their favorite team-,
player- and host-inspired merchandise. Shopsense will also make The
Talk, CBS’s Daytime Emmy Award–winning talk show, shoppable
beginning April 12, offering viewers a curated collection of
fashionable looks inspired by what the hosts are wearing.
Shopsense will also soon roll out a new feature, Shopsense Lens,
that lets consumers “snap and shop,” quickly and easily capturing
images of products in shows they’re viewing and then instantly
purchasing them directly through the publisher’s app.
About Shopsense AI
Shopsense AI unlocks new revenues for media companies like
linear and streaming TV platforms by making their original content
instantly shoppable within their own e-commerce sites and mobile
apps. The patent-pending, enterprise SaaS solution allows consumers
to easily find and purchase AI-curated collections of clothing,
home goods, sports gear and other products inspired by what they
see on their favorite shows, movies, sports events and livestream
broadcasts. Offering a low-lift, no-SDK integration, the Shopsense
platform allows publishers to quickly activate second-screen
shopping experiences that keep their viewers within their own
content and commerce ecosystem, driving revenue, engagement and
loyalty. Visit Shopsense.ai to learn more.
About Paramount
Paramount (NASDAQ: PARA; PARAA) is a leading global media,
streaming and entertainment company that creates premium content
and experiences for audiences worldwide. Driven by iconic consumer
brands, its portfolio includes CBS, Showtime Networks, Paramount
Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+ and
Pluto TV. The company holds one of the industry's most extensive
libraries of TV and film titles. In addition to offering innovative
streaming services and digital video products, Paramount provides
powerful capabilities in production, distribution and advertising
solutions.
For more information about Paramount, please visit
www.paramount.com and follow @ParamountCo on social platforms.
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version on businesswire.com: https://www.businesswire.com/news/home/20240404956689/en/
MEDIA For Shopsense AI: Michael McMullan Berns
Communications Group mmcmullan@bcg-pr.com
For Paramount: Meghan Heide Paramount Global
Meghan.Heide@paramount.com
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