Chase Launches Chase Media Solutions, a New Digital Media Business, Connecting 80 Million U.S. Consumers with the Brands They Love
April 03 2024 - 6:08AM
Business Wire
New media platform delivers customers cash back
while helping brands drive sales and business growth
Today, Chase launched Chase Media Solutions, its new digital
media business, providing brands with the ability to connect
directly with the financial institution’s 80 million customers.
Chase Media Solutions serves as a key conduit for brands,
connecting them with consumers’ personal passions and interests. In
turn, Chase customers benefit from personalized offers and the
ability to earn cash back with brands they love or are discovering
for the first time.
As the only bank-led media platform of its kind, Chase Media
Solutions combines the scale and audience of a retail media network
with the exclusive advantages of Chase’s first-party financial
data, institutional credibility and precise targeting capabilities.
Today, the bank’s large consumer base and 6 million small business
customers benefit from Chase’s wide range of travel, dining and
shopping offerings — generating unparalleled insights across
consumer categories.
The launch of Chase Media Solutions follows the integration of
Figg, a leading card-linked marketing platform. JPMorgan Chase
& Co. acquired Figg in 2022 as a natural step in Chase’s effort
to build out its owned, two-sided commerce platform, and as part of
the firm's vision to bring win-win value to both business clients
and banking customers.
“Our deep understanding of consumer spending across categories
has driven us to reimagine what retail media networks can offer,”
said Rich Muhlstock, President of Chase Media Solutions. “Like
retailers, we have first-party data and a dedicated audience. But
what sets us apart is the unrivaled scale and insights from our
customers – having long-served as a trusted guide for their
financial decisions. Chase reaches across brands, merchants and
shopping verticals, providing a comprehensive view of purchase
behavior; this strengthens the degree of personalization, helping
brands deliver offers that stoke consumer interests.”
Chase Media Solutions platform advantages
- First-party data: With Chase’s owned transaction data,
brands and agencies can precisely target customers at scale based
on purchase history (such as targeting new, lapsed or loyal
customers)
- Better ROI and attribution: Brands capture incremental
spend on everyday purchases both in-store and online with clear
attribution for every media dollar spent
- Trust and brand safety: The platform is built on the
foundational trust and institutional credibility of Chase,
including a verified audience and brand-safe owned channels
Among initial pilot partners, Chase Media Solutions designed
30-day campaigns for Air Canada, Solo Stove, Blue Bottle and
Whataburger, seeing significant traction for those brands in
driving incremental sales and new customers growth.
Regarding the success of their initial campaign, Scott O’Leary,
Vice President of Loyalty and Product for Air Canada said, “The
Chase team succeeded in creating a thoughtful, targeted offer that
exceeded our expectations. Two distinct offer constructs drove
incremental revenue and awareness for Air Canada amongst Chase’s
cardmember base. These tests clearly demonstrated the potential of
the Chase Media Solutions channel, and we look forward to working
together more in the future.”
About Chase
Chase is the U.S. consumer and commercial banking business of
JPMorgan Chase & Co. (NYSE: JPM), a leading financial services
firm based in the United States with assets of $3.9 trillion and
operations worldwide. Chase serves nearly 80 million consumers and
nearly 6 million small businesses, with a broad range of financial
services, including personal banking, credit cards, mortgages, auto
financing, investment advice, small business loans and payment
processing. Customers can choose how and where they want to bank:
More than 4,700 branches in 48 states and the District of Columbia,
more than 15,000 ATMs, mobile, online and by phone. For more
information, go to chase.com.
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Media Contacts
April Lee april.k.lee@chase.com 201-788-9089
Michael Sinatra michael.sinatra@chase.com 551-574-8031
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