Christa Carone to Join LPL Financial as Chief Marketing and Communication Officer
March 18 2024 - 4:05PM
LPL Financial LLC today announced Christa Carone has joined the
firm as Executive Vice President and Chief Marketing and
Communication Officer. Carone leads the firm’s Client and Prospect
Marketing, Corporate Communication, Digital & Content
Operations, and Brand teams. Carone’s decades of marketing,
communication and operational experience within financial services,
digital media and advertising technology will help fast-track the
evolution of LPL’s brand and go-to-market strategy. She reports to
Divisional President, Chief Growth Officer, Rich Steinmeier, and is
based in San Diego.
“The LPL value proposition for advisors and financial
institutions in terms of affiliation optionality, products and
platforms, and business support has never been stronger,” said
Steinmeier. “Christa’s extensive leadership and experience in the
marketing, fintech and operations space, as well as her
entrepreneurial mindset and understanding of marketing as a key
growth driver, demonstrate that she’s the right leader to help us
tell that story and deliver impactful marketing strategies that
build awareness and engagement.”
“Financial professionals guide people during pivotal moments. I
have a great appreciation for their role in helping clients improve
their quality of life,” said Carone. “It’s an honor to join the LPL
team to help build momentum for the brand, foster continued growth
and drive even more confidence in the ways LPL serves financial
advisors and institutions, all so they can run thriving businesses
through taking care of their clients.”
Before joining LPL, Carone was the president of Infillion, a
private advertising and marketing technology company, leading
multi-channel sales and operations and helping to drive revenue
growth. Prior to Infillion, she spent 17 years at Xerox, where she
served in a variety of leadership roles, including chief marketing
officer. Earlier in her career, Carone led communication and brand
marketing at Fidelity and held chief marketing and operating
officer roles for various media, advertising technology and
marketing firms.
Carone is a founding member of the female mentorship
organization, WOMEN in America, serving as an advocate for women
advancing in their careers and achieving financial independence.
She is also an active member of the media advisory board for Sandy
Hook Promise. Carone graduated with a bachelor’s degree in
Communications from the State University of New York in
Geneseo.
About LPL FinancialLPL Financial Holdings Inc.
(Nasdaq: LPLA) was founded on the principle that LPL should work
for advisors and institutions, and not the other way around. Today,
LPL is a leader in the markets we serve, serving more than 22,000
financial advisors, including advisors at approximately 1,100
institutions and at approximately 570 registered investment advisor
firms nationwide. We are steadfast in our commitment to the
advisor-mediated model and the belief that Americans deserve access
to personalized guidance from a financial professional. At LPL,
independence means that advisors and institution leaders have the
freedom they deserve to choose the business model, services and
technology resources that allow them to run a thriving business.
They have the flexibility to do business their way. And they have
the freedom to manage their client relationships, because they know
their clients best. Simply put, we take care of our advisors and
institutions, so they can take care of their clients.
Securities and Advisory services offered through LPL Financial
LLC (“LPL Financial”), a registered investment advisor. Member
FINRA/SIPC. LPL Financial and its affiliated companies provide
financial services only from the United States.
Throughout this communication, the terms “financial advisors”
and “advisors” are used to refer to registered representatives
and/or investment advisor representatives affiliated with LPL
Financial.
We routinely disclose information that may be important to
shareholders in the “Investor Relations” or “Press Releases”
section of our website.
Tracking # 554261
Media Contact:
kendra.galante@lplfinancial.com
402-740-2047
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