IPG Tops the 2024 Ad Age 'A-List'
March 11 2024 - 4:34PM
Interpublic Group (NYSE: IPG) today announced that five of its
agencies were honored at the Ad Age A-List & Creativity Awards
— the trade publication's coveted ranking of agencies, companies
and innovators and their efforts to move the advertising industry
forward, with IPG companies winning more honors than any other
agency group. Recognized as top-performers in the industry, IPG
Health, IPG Mediabrands, The Martin Agency, UM and The Weber
Shandwick Collective were honored for their innovative and
market-moving work across the advertising, media, PR and healthcare
sectors.
The Martin Agency secured the No. 5 position on Ad Age’s 2024
Agency A-List, marking its second consecutive year on the esteemed
list. This recognition follows the agency’s viral campaign for Solo
Stove featuring Snoop Dogg, as well as a series of new business
wins, including Papa Johns, Google Chrome, Sanofi, Skrewball Peanut
Butter Whiskey and Miracle-Gro. With impressive new business growth
in 2023, The Martin Agency continues to demonstrate how integrating
creativity and culture into its core operations can drive
remarkable business growth and success.
Ranked at No. 10 on the A-List, The Weber Shandwick Collective
stood out for its remarkable achievements in leading clients toward
culturally relevant success. Under the leadership of CEO Gail
Heimann and President Susan Howe, the agency crafted innovative
campaigns — such as the viral Pop-Tarts mascot stunt and Barbie's
transformation from an iconic doll to feminist hero — that
effectively engaged audiences and increased brand visibility.
For the second year in a row, IPG Health earned the title of
"Health Care Network of the Year," recognized for its excellence in
DE&I and innovation in data and AI integration. This
recognition follows a year of groundbreaking achievements,
including the launch of industry-first initiatives like the
clinical trial diversity offering and IPG Health Influencer ID
(IDI). Since the introduction of this category last year, IPG
Health remains the sole healthcare network to receive this
prestigious accolade.
Additionally, under the leadership of Eileen Kiernan, IPG
Mediabrands stood out as Ad Age's 2024 U.S. Network of the Year.
The network, which includes Initiative, KINESSO, MAGNA, Mediahub
and UM, saw transformative growth marked by strategic initiatives
like a dedicated retail media unit, and a partnership with Google
for AI innovation. The publication notes that, despite industry
challenges, IPG Mediabrands achieved substantial revenue growth,
showcasing its commitment to technology and data analytics for
tangible business outcomes.
Finally, Ad Age named UM its Media Agency of the Year,
highlighting its leadership in retail and commerce, marketplace
equity and DEI as significant drivers of the agency’s success. With
the development of innovative tools like Shoptimizer, UM continues
to excel in delivering tailored solutions that meet the evolving
needs of brands in today's dynamic marketplace.
"It’s gratifying to see so many of our agencies being recognized
— underscoring their talent and the exceptional capabilities they
bring to bear in delivering client success, whether in the creative
and earned space, in media or in healthcare communications,”
commented Philippe Krakowsky, CEO, IPG. “These honors reflect the
breadth of expertise across our companies, and we congratulate
the teams at The Martin Agency, IPG Mediabrands, IPG Health, The
Weber Shandwick Collective and UM for their ongoing commitment to
effectiveness and excellence.”
Winners will be celebrated at Ad Age’s in-person A-List &
Creativity Awards Gala in New York City on April 24, 2024.
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About InterpublicInterpublic (NYSE: IPG) (www.interpublic.com)
is a values-based, data-fueled, and creatively-driven provider of
marketing solutions. Home to some of the world’s best-known and
most innovative communications specialists, IPG global brands
include Acxiom, Craft, FCB, FutureBrand, Golin, Huge, Initiative,
IPG Health, IPG Mediabrands, Jack Morton, KINESSO, MAGNA, McCann,
Mediahub, Momentum, MRM, MullenLowe Global, Octagon, R/GA, UM,
Weber Shandwick and more. IPG is an S&P 500 company with total
revenue of $10.89 billion in 2023.
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Contact InformationTom Cunningham (Press) (212) 704-1326
Jerry Leshne (Analysts, Investors) (212) 704-1439
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