Users can now connect their GoDaddy
domain with their ENS name for free, seamlessly connecting
DNS to ENS and the Web3 ecosystem
TEMPE,
Ariz., Feb. 5, 2024 /PRNewswire/ -- GoDaddy
(NYSE: GDDY), a global leader in domain registration and web
hosting is excited to partner with Ethereum Name
Service (ENS), a pioneer in blockchain-based naming systems, to
enable domain name users to link their domains to ENS effortlessly,
with no additional costs or technical experience required. This
collaboration signifies a major step toward bridging the gap
between the Domain Name System (DNS) and blockchain
technology.
DNS is a naming database that interprets readable addresses
(domain names) into a unique string of numbers called an Internet
Protocol (IP) address. Similarly, ENS simplifies complex wallet
addresses into human-readable names. By connecting the two, it
empowers domain owners with the combined security and reliability
of GoDaddy, a globally recognized brand, along with the
cutting-edge benefits of ENS's blockchain infrastructure.
"As a long-time domain industry steward, we are always looking
for innovative enhancements that benefit our customers," stated
Paul Nicks, president of domains at
GoDaddy. "Partnering with ENS presents our customers with a unique
opportunity to experience the fusion of domains names and
blockchain technologies, bringing some great benefits for users in
both areas."
While it has always been feasible to bring domain names over to
ENS, barriers like high gas fees have limited the seamless
transition. To help, ENS deployed new smart contracts to enable the
resolution process of domain names in ENS, at the DNS top-level
domain (TLD) level. This allows verification of DNS records,
enabling a cost-free method for users.
This integration not only simplifies user experience but also
fosters a sense of trust in digital identities. Domain owners and
crypto wallet holders can now enjoy a newfound
convenience, effortlessly linking their digital assets for
efficient management.
"With this milestone, we are furthering our mission to build a
more secure, decentralized and user-friendly
internet," said Nick Johnson,
founder of ENS. "ENS, much like DNS, is a public good and a core
part of the internet infrastructure. By pairing up ENS
names and GoDaddy domains, we will streamline the way users
interact with web domains, blending the familiarity of the DNS with
the potential of blockchain technology."
This important advancement simplifies the use of digital
properties, creating an environment of convenience and trust. Learn
more about linking domains at GoDaddy. For additional information
about ENS's integration with GoDaddy, click here.
About GoDaddy
GoDaddy helps millions of
entrepreneurs globally start, grow and scale their businesses.
People come to GoDaddy to name their idea, build a professional
website, attract customers, sell their products and services, and
accept payments online and in person. GoDaddy's easy-to-use tools
help microbusiness owners manage everything in one place, and its
expert guides are available to provide assistance 24/7. To learn
more about the company, visit www.GoDaddy.com.
About Ethereum Name Service
The
Ethereum Name Service (ENS) is a distributed, open,
and extensible naming system based on the Ethereum
blockchain. ENS addresses allow anyone to register a
.eth domain which they can then connect to multiple
wallets, and use across all of Web3. Founded with an
Ethereum grant in 2017 by Nick
Johnson, ENS quickly grew as the most widely used
permissionless domain name protocol in the world. With over 2
million names registered onchain and over 4 million names offchain,
the protocol aims to become the neutral naming protocol for
all.
Source: GoDaddy Inc.
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SOURCE GoDaddy Inc.