MORE Rewards Earned Faster to Redeem MORE Menu
Items with New Bankable Coins
CHICAGO, Jan. 22,
2024 /PRNewswire/ -- Potbelly Corporation (NASDAQ:
PBPB) the iconic neighborhood sandwich shop, is unveiling a
reimagined Potbelly Perks loyalty program. Complete with a
collection of all new benefits for loyal fans of the brand, the
relaunched program rewards members faster than ever before, makes
more of the menu available for rewards redemptions and introduces
bankable Coins in place of the brand's former Points
program.
MORE Rewards Earned Faster to Redeem MORE
Menu Items with New Bankable Coins
"The reimagined Perks loyalty program puts Potbelly fans in
greater control of their rewards. Previously our fans had to wait
until they had enough points to earn a reward for a free Entrée.
Now they can earn a reward in as little as one or two visits and
have access to the entire menu," said David Daniels, Chief
Marketing Officer at Potbelly. "From our amazing fresh baked
cookies to beverages, soups, oven-toasted sandwiches and more, the
Perks loyalty program makes earning rewards and redeeming them
remarkably easy."
On Monday, January 22nd, the brand
will update its Potbelly App and website where fans will notice an
unmistakable new look. By navigating the Perks page, fans will be
introduced to all new aspects of the free membership program,
including refreshed rewards and the eye-catching and fun-loving
Potbelly Coins. Points from the past version of the loyalty program
that are in members' accounts will be converted to Coins.
Like previously, members earn rewards, Coins, based on the
amount of dollars they spend each visit. However, in the past,
Points could only be redeemed for entrées once 1,000 points were
earned. Now, redeeming for menu items begins at 200 Coins, and menu
items available through Perks Coins include Sides, Cookies, Shakes,
Fountain Drinks and more, in addition to the entrées. Customers
earn 10 Coins for every $1 spent,
with higher member levels earning more Coins per dollar. Levels
include Rookie, Pro and Boss. Details on the
benefits of each level are available at www.potbelly.com/perks.
If you aren't already a Perks Member, now is the perfect time to
sign up and enjoy the exclusive offers and rewards. In addition to
the new rewards opportunities launching this month, fans can
receive special offers throughout the year, including 2x Coin days
and a free Cookie or Dream Bar on birthdays.
To sign up for the Potbelly Perks reward program, visit
www.potbelly.com/perks. For more information on Potbelly, visit
www.potbelly.com.
About Potbelly
Potbelly Corporation is a neighborhood sandwich concept that has
been feeding customers' smiles for more than 40 years with warm,
toasty sandwiches, signature salads, hand-scooped ice cream in
creamy shakes, customized just the way customers want them.
Potbelly promises Fresh, Fast & Friendly service in an
environment that reflects the local neighborhood. Since opening its
first shop in Chicago in 1977,
Potbelly has expanded to neighborhoods across the country, with
more than 340 company-owned shops in the
United States. Additionally, Potbelly franchisees operate 80
shops in the United States. For
more information, please visit our website at www.potbelly.com.
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SOURCE Potbelly Corporation