WISeKey’s Subsidiary, WISe.ART, in
Collaboration with GMA, Unveils Innovative Digital Renaissance
Initiative in Rome
GENEVA/Madrid/Rome – December 18, 2023 - WISeKey
International Holding Ltd. (“WISeKey”) (SIX: WIHN, NASDAQ: WKEY), a
global leader in cybersecurity, digital identity, and Internet of
Things (IoT) solutions operating as a holding company, through its
subsidiary WISe.ART, a leader in the field of digital art and
luxury collectibles, together with GMA, proudly announce the launch
of the Digital Renaissance initiative in Rome. This cutting-edge
project represents a transformative leap in the promotion,
investment, and preservation of art.
WISe.ART and GMA's Digital Renaissance initiative kicks off with
the celebrated work of Pedro Sandoval, an artist renowned for his
unique blend of contemporary and classical influences. His latest
collection, rooted in the heritage of Italian masters and enriched
with advanced digital identity techniques, semiconductors, and
artificial intelligence, is set to revolutionize the art world.
This collection, marks the first phase of the initiative, and it
will be showcased at the prestigious GMA venue on Via Del Babuino
78, alongside Pedro Sandoval, heralding a new era in the fusion of
digital innovation and traditional art.
In collaboration with artists, collectors, museums, and
prestigious galleries, WISe.ART and GMA are thrilled to present the
'Digital Renaissance Project Italy'. From 2024 to the Jubilee year
2025, this ambitious project will digitize the Italian Renaissance
artistic heritage, using ultra-high-definition imagery and digital
enhancements. This effort is a milestone in transitioning Italian
artistic heritage into the digital age, extending its reach to a
global audience.
As part of the initiative, an exclusive Renaissance Coin will be
launched, providing access to historic art treasures through
WISe.ART. This project connects art enthusiasts worldwide via the
Internet, allowing them to immerse in and admire this extraordinary
artistic heritage, some of which were previously limited to museums
and historical sites. This technological breakthrough enables these
treasures to be viewed and appreciated globally.
Revolutionizing Art Investments with Artistic Security
Tokens: The Renaissance Coin is a revolutionary
innovation, distinct from Bitcoins and NFTs. Operating within a
regulated framework, these Artistic Tokens offer legal security
akin to traditional stocks, providing a reliable and legally
compliant art investment option.
Connecting Physical and Digital Worlds: The
Artistic Security Tokens uniquely connect physical artworks to
their digital counterparts, offering an investment experience that
honours the legacy and materiality of art.
Advanced Technology at the Core: The WISe.ART
platform employs cutting-edge blockchain technology, including NFTs
on the Hedera blockchain, ensuring a secure, efficient, and
transparent market for trading luxury collectibles and
artworks.
Balancing KYC and Anonymity: The WISe.ART
platform innovatively balances Know Your Customer (KYC) regulations
with user anonymity, facilitated by the TrustECoin token launching
in May, enabling discreet yet compliant NFT trading.
Two Decades of Security and Authenticity:
WISeKey, with its vast experience in security and object
authentication, ensures maximum security and authenticity for
artworks and their digital twins, minimizing the risks of digital
counterfeiting.
Strategic Multichain Approach and Global
Partnerships: WISeKey's strategic partnerships, including
with Hedera, and GMA, the platform for unique NFT rights of the
Italian Renaissance, reinforce its unique market position. This
multichain approach enhances the platform's capabilities in crypto
market expertise and innovative data market offerings.
About Pedro Sandoval:
Pedro José Sandoval (Ciudad Bolívar, July 12,
1964) is a Spanish-Venezuelan artist based in Madrid, Spain.
Several time winner of international awards and having mingled with
most of the major contemporary artists in Europe, he has been
dabbling with NFTs since the mid-90s. His belief is that art must
tell a story and the artist must live that story to express it
convincingly. Each of his NFT interpretations are drawn from his
personal perception of museum masterpieces or his vision of current
affairs and society today.
About GMA: Global Market of
Artification (GMA) is an innovative Dubai-based company, focused on
offering NFT services. GMA offers a unique tokenisation experience,
enabling a new form of investment in world-renowned artworks. The
platform enables the creation of an NFT that represents the digital
rights of the artwork granted by the artwork’s owner through a
legal contract. All the transactions are managed by the underlying
Ethereum Blockchain.
About WISeKey: WISeKey
International Holding Ltd (“WISeKey”, SIX: WIHN; Nasdaq: WKEY) is a
global leader in cybersecurity, digital identity, and IoT solutions
platform. It operates as a Swiss-based holding company through
several operational subsidiaries, each dedicated to specific
aspects of its technology portfolio. The subsidiaries include (i)
SEALSQ Corp (Nasdaq: LAES), which focuses on semiconductors, PKI,
and post-quantum technology products, (ii) WISeKey SA which
specializes in RoT and PKI solutions for secure authentication and
identification in IoT, Blockchain, and AI, (iii) WISeSat AG which
focuses on space technology for secure satellite communication,
specifically for IoT applications, and (iv) WISe.ART Corp which
focuses on trusted blockchain NFTs and operates the WISe.ART
marketplace for secure NFT transactions.
Each subsidiary contributes to WISeKey’s mission
of securing the internet while focusing on their respective areas
of research and expertise. Their technologies seamlessly integrate
into the comprehensive WISeKey platform. WISeKey secures digital
identity ecosystems for individuals and objects using Blockchain,
AI, and IoT technologies. With over 1.6 billion microchips deployed
across various IoT sectors, WISeKey plays a vital role in securing
the Internet of Everything. The company’s semiconductors generate
valuable Big Data that, when analyzed with AI, enable predictive
equipment failure prevention. Trusted by the OISTE/WISeKey
cryptographic Root of Trust, WISeKey provides secure authentication
and identification for IoT, Blockchain, and AI applications. The
WISeKey Root of Trust ensures the integrity of online transactions
between objects and people. For more information on WISeKey’s
strategic direction and its subsidiary companies, please visit
www.wisekey.com.
About WISe.ART: WISe.ART
platform leverages WISeKey’s strong cybersecurity expertise,
digital identity technology, and the power of blockchain to offer a
unique marketplace for NFTs, connecting artists, buyers, and
collectors, while ensuring the provenance and authenticity of
digital artworks.
Press and investor contacts:
WISeKey International Holding LtdCarlos
MoreiraChairman & CEOTel: +41 22 594
3000info@wisekey.com |
WISeKey Investor Relations (US)The Equity Group
Inc.Lena Cati+1 212 836-9611 / lcati@equityny.comKatie MurphyThe
Equity Group Inc.+1 212 836-9612 / kmurphy@equityny.com |
WISe.ARTSixtine CrutchfieldArt DirectorTel:
+41225943000scrutchfield@wisekey.com |
Disclaimer:
This communication expressly or implicitly
contains certain forward-looking statements concerning WISeKey
International Holding Ltd and its business. Such statements involve
certain known and unknown risks, uncertainties and other factors,
which could cause the actual results, financial condition,
performance or achievements of WISeKey International Holding Ltd to
be materially different from any future results, performance or
achievements expressed or implied by such forward-looking
statements. WISeKey International Holding Ltd is providing this
communication as of this date and does not undertake to update any
forward-looking statements contained herein as a result of new
information, future events or otherwise.
This press release does not constitute an offer
to sell, or a solicitation of an offer to buy, any securities, and
it does not constitute an offering prospectus within the meaning of
the Swiss Financial Services Act (“FinSA”), the FInSa’s predecessor
legislation or advertising within the meaning of the FinSA.
Investors must rely on their own evaluation of WISeKey and its
securities, including the merits and risks involved. Nothing
contained herein is, or shall be relied on as, a promise or
representation as to the future performance of WISeKey.
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