IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
influencer marketing technology, data, and services for the world’s
leading brands and agencies, today announced it acquired Zuberance,
a pioneering advocate marketing software platform. Zuberance
provides marketers with the tools to build white-label communities
of their customers and influencers while engaging these communities
to serve as advocates for their brand, leading to low-cost content
creation. Zuberance joins IZEA’s family of software platforms,
which recently crossed 1 million registered users.
Advocate Marketing leverages the authentic voices of a brand's
most satisfied customers, transforming their organic enthusiasm
into an influential social campaign. This approach, rooted in
genuine customer experiences and satisfaction, perfectly
complements influencer marketing by adding depth and authenticity.
IZEA’s acquisition of Zuberance signals a strategic move toward
harnessing the combined power of influencer presence and authentic
customer advocacy within the integrated marketing ecosystem.
Core Features of the Zuberance Platform:
- Customer Referrals: Generate sales and leads
through both customers and influencers through a performance-based
affiliate model. Participants are rewarded based on the sales they
generate.
- Customer Reviews: Boost product ratings on
third-party sites with fully disclosed reviews.
- Customer Stories: Get valuable testimonials,
case studies, videos, and more.
- Customer Answers: Get advocates to answer
prospects’ questions, driving leads and sales.
- Social Sharing: Turn your customers into
influencers who actively promote your brand.
- Analytics: Track and optimize campaign results
in real time.
“Advocate Marketing takes customer satisfaction and turns it
into authentic, affordable UGC that generates sales,” said IZEA
Founder and CEO Ted Murphy. “Brands can now combine the power of
both influencers and customers to leverage the full potential of
the Creator Economy through one company. We are excited to welcome
the Zuberance team to IZEA and are pleased to incorporate their
platform into IZEA’s dynamic suite of software products.”
Zuberance measures and rewards the direct sales impact of
customers and influencers. The platform is directly integrated with
Shopify, WooCommerce, and BigCommerce for retailers and has a
dedicated Salesforce application for B2B advocacy programs. B2B
customers can now create influential communities of advocates with
a streamlined program that is fully measurable.
“We are thrilled to join forces with IZEA, the company that
created the influencer marketing space,” said Rob Fuggetta, CEO and
founder of Zuberance. “This strategic move allows us to leverage
IZEA’s robust technology, services, and infrastructure to further
empower brand marketers and advocates. Together, we are poised to
redefine the landscape of the Creator Economy and deliver
unparalleled value to brands worldwide.”
This announcement comes the same week IZEA announced its
acquisition of Hoozu, an established influencer marketing company
based in Australia.
“With the acquisition of Hoozu this week, we expanded our
geographic footprint in APAC,” said IZEA President and Chief
Operating Officer Ryan Schram. “With the acquisition of Zuberance,
we’ve enhanced IZEA’s ecosystem by adding capabilities that not
only benefit our direct customers but also the customers of our
growing family of influencer marketing companies around the
world.”
If you are a creator economy company looking to inquire about a
partnership or potential acquisition, visit
izea.com/partners/acquisitions.
Learn More and Get Involved
- To work with IZEA as an influencer or a marketer, visit
izea.com.
- To learn more about Zuberance, visit zuberance.com.
- For news and resources, follow IZEA at x.com/izea.
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) is a marketing technology company
providing software and professional services that enable brands to
collaborate and transact with the full spectrum of today’s top
social influencers and content creators. The company serves as a
champion for the growing Creator Economy, enabling individuals to
monetize their content, creativity, and influence. IZEA launched
the industry’s first-ever influencer marketing platform in 2006 and
has since facilitated nearly 4 million transactions between online
buyers and sellers. Leading brands and agencies partner with IZEA
to increase digital engagement, diversify brand voice, scale
content production, and drive a measurable return on
investment.
About Zuberance
With its all-in-one advocate marketing platform, Zuberance
enables businesses to boost brand affinity, generate influential
social content, drive reviews, and gather customer feedback. The
platform offers a rewards system to incentivize advocate actions,
and it integrates seamlessly with leading e-commerce platforms.
Zuberance’s advocate marketing software is custom-branded and
structured around your business needs, aligning seamlessly with
your unique business model, customer journey, and technological
infrastructure. Zuberance also offers full-service solutions,
designing, developing, and managing advocate marketing programs and
campaigns from end to end.
Safe Harbor Statement
All statements in this release that are not based on historical
fact are “forward-looking statements” intended to qualify for the
safe harbor from liability established by the Private Securities
Litigation Reform Act of 1995. Forward-looking statements, which
are based on certain assumptions and describe our future plans,
strategies and expectations, can generally be identified by the use
of forward-looking terms such as “may,” “will,” “would,” “could,”
“should,” “expect,” “anticipate,” “hope,” “estimate,” “believe,”
“intend,” “optimistic,” "likely," "projects," “plans,” "pursue,"
"strategy" or "future," or the negative of these words or other
words or expressions of similar meaning. Examples of
forward-looking statements include, among others, statements we
make regarding expectations concerning IZEA’s ability to increase
revenue and bookings, growth or maintenance of customer
relationships, and expectations concerning IZEA’s business
strategy. Forward-looking statements involve inherent risks and
uncertainties which could cause actual results to differ materially
from those in the forward-looking statements, as a result of
various factors including, among others, the following: competitive
conditions in the content and social sponsorship segment in which
IZEA operates; failure to popularize one or more of the marketplace
platforms of IZEA; our ability to integrate the acquired business
of Zuberance within expected timeframes and to achieve the revenue,
cost savings and earnings levels from such acquisition at or above
the levels projected; changing economic conditions that are less
favorable than expected; and other risks and uncertainties
described in IZEA’s periodic reports filed with the Securities and
Exchange Commission. The forward-looking statements made in this
release speak only as of the date of this release, and IZEA assumes
no obligation to update any such forward-looking statements to
reflect actual results or changes in expectations, except as
otherwise required by law.
- IZEA Acquires Advocate Marketing Platform Zuberance
Matt Gray
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: pr@izea.com
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