Fully Stocked in App Gaming Store Unveils
"G-Commerce" or "Gaming-Commerce" Enabling Winning and
Trading for Consumer Products from Scooters to Toasters
Trading Marketplace Allows "Stars" Winnings to
be Exchanged by Both Free and Real Money Gamers
MUMBAI,
India and TORONTO,
Nov. 17,
2023 /CNW/ - QYOU Media Inc., (TSXV: QYOU)
(OTCQB: QYOUF) a company operating in India and the United
States producing and distributing content created by social
media stars and digital content creators, has announced that its
newly launched casual mobile gaming app, Q GamesMela,
has moved from beta to full release of its in-app trading and
e-commerce storefront. Entering the world of what is becoming
known as "G-Commerce" or "Gaming-Commerce", the storefront provides
the opportunity for players to maximize their winnings by trading
them for real products available in the Q GamesMela
store.
This unique and groundbreaking feature provides a new added
dimension of rewards and monetization wherein winnings can be
exchanged for actual products. Q GamesMela winners of
free games are awarded "stars" that can be stored in their in-app
wallet and exchanged for products. In addition, Real
Money/Cash gamers can also go into an in-app inclusive "Star Store"
where you can buy and sell stars on an auction basis with other
gamers. The intent is the creation of a socially active
commerce community where real trading is done among active players
to keep them both more engaged and involved, even when not actually
playing games.
The online gaming industry has increasingly been seeing a
variety of initiatives to drive more commerce through the games
themselves. For years, the industry has driven a growing
level of in-game commerce where gamers purchase additional
merchandise to be used during gameplay. In 2025, estimates
show that the market value of in-game purchases in games is
projected to surpass $74.4 billion
USD.* Recently, online rumors abound regarding the
upcoming 2024 version of Grand Theft Auto 6 featuring a greater
move into so-called "G-commerce. The games available for
players to be awarded prizes in cash or be awarded stars on Q
GamesMela include the addictive 2 minute gameplay of LUDO
Express along with classic skill based games including Gin Rummy,
Solitaire King and Call Break.
The gaming market in India
continues to be one of the fastest growing in the world. With
an estimated CAGR of 27 percent, industry reports suggest that this
market will likely be worth over seven
billion U.S. dollars in 2025.** Most estimates predict
nearly 450 million gamers across all platforms in 2023 with
forecasts for the user base to reach 641 Million in 2027.***
Much of this growth is being driven by increased smartphone
penetration and availability of lower-cost smartphones,
coupled with more affordable data plans. India's mobile gaming market is expected to
generate 4.32 billion downloads in 2023 rocketing past former
global leaders including the United
States and Brazil.****
Curt Marvis, CEO and Co-Founder,
QYOU Media, commented "This is a simple, yet super compelling,
addition to our gaming platform. Winners need to be engaged
in more than just game play and e-commerce within entertainment and
gaming content is experiencing explosive growth. We saw a massive
untapped opportunity to include this into our overall experience
for Q GamesMela players. In addition, it allows
winning and rewards to happen for both free and real money gamers
under the same concept of our "star" rewards system, including the
use of a trading platform to engage our players and winners.
Our early tests have shown great interaction and attraction for
this offering and we look to build and grow our commerce offering
alongside the pure gaming opportunity as we push the app further
ahead moving into 2024."
*statista.com
|
**business-standard.com
|
***nikopartners.com
|
****businessofapps.com
|
About QYOU Media
One of the fastest growing creator-media companies, QYOU Media
operates in India and the United States producing, distributing and
monetizing content created by social media influencers and digital
content stars. In India, under our
flagship brand, The Q and on connected TV, via channels Q
Kahaniyan, Q GameX, Q Comedistaan ,Sadhguru TV and Bollywood
Hungama we curate, produce and distribute premium content
across television networks, VOD and OTT platforms, mobile phones,
smart TV's and app-based platforms. In addition, QYOU has numerous
additional content destinations, apps and gaming platforms engaging
over 125 million Indian households weekly. Our influencer marketing
company, Chtrbox, has been a pioneer in India's creator economy, leveraging data to
connect brands to the right social media influencers.
QGamesMela is a recently launched casual gaming business
leveraging access to the large audience enjoyed by Q India
products. In the United States,
we power major film studios, game publishers and brands to
create content and market via creators and influencers. Founded and
created by industry veterans from Lionsgate, MTV, Disney and Sony,
QYOU Media's millennial and Gen Z-focused content reaches more than
one billion consumers around the world every month. Experience our
work at www.qyoumedia.com
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
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multimedia:https://www.prnewswire.com/news-releases/q-gamesmela-launches-in-app-purchases-and-digital-trading-301991454.html
SOURCE QYOU Media Inc.