Creative Realities Partners with The Human Bean to Modernize Drive-Thru Coffee Experiences
October 31 2023 - 9:00AM
Leading digital signage solutions provider Creative Realities, Inc.
(NASDAQ: CREX, CREXW), today announced its partnership with coffee
franchise The Human Bean, set to redefine customer experiences
across The Human Bean's vast network of mostly drive-thru
locations. This collaboration signifies a monumental shift in
outdoor ordering dynamics, introducing compelling and lively menu
elements to seamlessly enhance customer interactions and product
selection.
In response to the fast-paced drive-thru environment and
changing customer expectations, The Human Bean proactively sought
ways to optimize order interactions, enhance menu visibility and
streamline operations. Collaborating with Creative Realities, the
coffee franchise successfully transformed its drive-thru
experience, future-proofing its locations to align consistently
with evolving consumer preferences.
"Embracing the spirit of innovation, The Human Bean sought a
partner who could translate their vision into an exceptional
drive-thru ordering experience," said Rick Mills, CEO at Creative
Realities. "Our purpose-built software and flexible approach in
hardware options ensured not only seamless fusion of form and
functionality, but proper installation. By offering a blend of
dynamic digital and static solutions, tailored to the varied
experiences and cost considerations of The Human Bean’s
franchisees, we created a drive-thru encounter that's both unique
and aesthetic in design.”
Among the customized suite of digital enhancements are
strategically placed pre-order screens, capturing customers’
attention with limited-time offers and promotions before they place
their orders. Featuring standardized, visually appealing displays,
the preview board holds significant value, as the uniquely tailored
seasonal promotions drive additional sales during strategic periods
of the year. At the order station, a sophisticated three-screen lit
menu board, complemented by a high-quality speaker and microphone
system, ensures seamless communication and effortless product
selection. Order confirmation and strategic cross-selling are
facilitated through a digital middleboard and static sideboards,
ensuring personalized and efficient customer interactions.
Creative Realities’ work extends beyond implementation, playing
a pivotal role in designing the boards to influence consumer
behavior. The integration with The Human Bean's point-of-sale (POS)
provider automates menu board updates, synchronizing them with
pricing and inventory updates in real time. This seamless
integration drives operational efficiency, ensuring accurate and
up-to-date information for both staff and customers. With real-time
menu item and pricing updates, these tools provide insights needed
for employees to make personalized recommendations
– facilitating additional upselling or cross-selling
opportunities, enhancing customer interactions, streamlining order
processes and overall creating a more efficient workflow for both
staff and customers.
This collaboration with Creative Realities amplifies The Human
Bean’s steadfast dedication to delivering an exceptional drive-thru
experience, reflecting its mission of making every customer
interaction memorable, kind and sincere, mirroring the quality of
its coffee offerings.
“At our core, we believe in meaningful exchange at the window,”
said Janie Page, Chief Marketing Officer at The Human Bean. "To
stay true to that ideal and remain successful in the modern era, we
wanted to implement digital solutions that allow us the freedom and
flexibility to enhance the consumer drive thru journey. Our
collaboration with Creative Realities enables us to blend
technology seamlessly with our friendly service, ensuring our
guests enjoy both convenience and the genuine warmth that defines
The Human Bean – now and in the future."
About Creative Realities, Inc.Creative
Realities helps clients use the latest omnichannel technologies to
inspire better customer experiences. CRI designs, develops and
deploys consumer experiences for high-end enterprise-level
networks, and is actively providing recurring SaaS and support
services across diverse vertical markets, including but not limited
to automotive, advertising networks, apparel & accessories,
convenience stores, food service/QSR, gaming, theater, and stadium
venues. The company has operations across North America with active
installations in more than 10 countries.
Contacts
Media InquiriesChristina
Daviescdavies@ideagrove.com
Investor Relationsir@cri.com
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