Sabre's NDC IT capabilities will power the
airline's future retailing evolution
SOUTHLAKE, Texas, Oct. 31,
2023 /PRNewswire/ -- Virgin Australia has
selected Sabre Corporation (NASDAQ: SABR), a
leading software and technology provider that powers the global
travel industry, to power its future New Distribution Capability
(NDC) connection. Virgin Australia will use Sabre's
NDC IT capabilities, together with its Global Distribution System
(GDS), to both create and distribute innovative offers and rich,
customised NDC content.
Virgin Australia will deploy Sabre technology to power
its future retailing efforts across both direct and indirect
channels. Using Sabre's NDC IT capabilities, the carrier will be
able to make real-time NDC offers accessible to travel buyers so
they will be able to shop, book, and
service Virgin Australia's NDC air and ancillary offers
with speed and scalability. Virgin Australia has a multi-pronged strategy backed
by an extensive suite of Sabre technology to help in its efforts to
improve operational efficiencies, increase revenue opportunities,
create tailored offers for travelers and distribute those offers
across the global travel marketplace.
"It was vital to us that we chose the right, future-focused
technology partner to enable us to create tailored, customised
offers in real time, and position those offers in the right
distribution channels at the right time, to the right travellers,"
said Dave Emerson, Chief
Commercial Officer, Virgin Australia. "Investing in our
distribution and retailing capability is crucial to enable a modern
airline retailing strategy that's fit for purpose for today,
tomorrow and for the longer term. We're pleased to be partnering
with Sabre as our NDC IT technology provider, so we can take a
clear step forward in our retailing and distribution
evolution."
This is the latest step in Virgin Australia and
Sabre's long-standing, strategic relationship. The
carrier recently announced it had chosen two new
solutions from Sabre's Retail Intelligence suite, together
with renewing its multi-year Sabre distribution agreement that
includes the future addition of NDC content.
Now, Virgin Australia is turning its attention to
its future retailing and distribution strategy by selecting Sabre's
NDC IT capabilities.
"We're thrilled to continue to enhance our relationship
with Virgin Australia," said Kathy Morgan, Vice President, Product
Management, Distribution Experiences, Sabre Travel Solutions.
"NDC is a key priority for Sabre and the global travel industry
because it lays the groundwork for future airline retailing based
on Offers and Orders. What is important
for Virgin Australia is Sabre will be supporting
both the IT and distribution sides of the NDC equation for the
airline, giving them a holistic set of solutions and a clear NDC
roadmap for the future."
About Sabre Corporation
Sabre Corporation is a leading software and technology company that
powers the global travel industry, serving a wide range of travel
companies including airlines, hoteliers, travel agencies and other
suppliers. The company provides retailing, distribution and
fulfilment solutions that help its customers operate more
efficiently, drive revenue and offer personalized traveller
experiences. Through its leading travel marketplace, Sabre connects
travel suppliers with buyers from around the globe. Sabre's
technology platform manages more than $260B worth of global travel spend annually.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world. For more information visit www.sabre.com.
About Virgin Australia
Founded in 2000 by Sir Richard
Branson, Virgin Australia is now one of the largest
Australian airlines operating an extensive domestic network as well
as short-haul international services, charter and cargo operations,
and its loyalty program, Velocity Frequent Flyer. The Group employs
more than 7,000 people and has been a competitor in the Australian
aviation landscape for 22 years. Virgin Australia boasts more than 11 million Velocity
members who can use their Points to redeem flights to over 500
destinations around the world through Virgin Australia and the
airline's extensive list of international partner
carriers.
SABR-F
Media Contacts:
Kristin Hays
Kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
Investor Contact:
Brian Roberts
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation