BEIJING, June 30,
2023 /PRNewswire/ -- 36Kr Holdings Inc. ("36Kr" or
the "Company") (NASDAQ: KRKR), a prominent brand and a pioneering
platform dedicated to serving New Economy participants in
China, today announced that its
official account has hit two million followers on Bilibili (NASDAQ:
BILI), an iconic brand and a leading video community for young
generations in China. For an
enterprise account, two million followers on Bilibili marks a
substantial audience level, representing another milestone in
36Kr's growth trajectory powered by its outstanding original
short-form video content and thriving content ecosystem.
Since launching the short-form video business in late 2020, 36Kr
has focused on original content creation to bring users fresh,
insightful content covering broad themes. Its in-depth short-form
videos on technology innovation, business insight, and lifestyle
provide a unique perspective on trending topics, building 36Kr's
reputation among users and customers. The Company has also built a
multi-channel distribution network for its video content offerings,
disseminating short-form video content across Douyin, Kuaishou,
Xiaohongshu, Xigua, and other platforms. To date, 36Kr has amassed
over eight million video content followers, including two million
followers on Bilibili. Furthermore, 36Kr has continuously advanced
short-form video commercialization over the years, providing
marketing services to various well-known brands, including Intel,
Huawei, Qualcomm, iQIYI, Midea, and Jingjiu, among others.
In addition to its progress with short-form video, 36Kr also
made an impressive debut this year in long-form video with its
first talk show, "Foreseeing 2033". In the show's first season,
36Kr CEO Dagang Feng interviewed a
distinguished array of industry trailblazers, including
Robin Li, founder of Baidu;
Shi Wang, founder of China Vanke; Meng
Pu, chairman of Qualcomm China; and more. "Foreseeing 2033"
has been broadcasted on Youku as well as on several TV stations,
enhancing 36Kr's content distribution network with the inclusion of
long-form video platform and TV channels on top of social media
outlets. Propelled by 36Kr's diverse content production
capabilities, this closed-loop content ecosystem will enable the
Company to vastly expand its content landscape, unlocking greater
growth potential.
With the rapid development of AIGC technology, 36Kr is actively
integrating Generative AI to draft scripts, edit video footage, and
automatically transform text, graphs, and videos into other content
formats, streamlining video production. As a frontrunner in this
cutting-edge field, 36Kr will continue to leverage advanced
technology applications for its content creation, capitalize on
growth opportunities, and leverage AIGC to amplify its business
prospects.
Mr. Dagang Feng, Co-chairman and
Chief Executive Officer of 36Kr, commented, "We are proud of the
progress in our short-form video business and excited to see the
number of our followers on Bilibili hitting two million. Thanks to
our team's ingenuity and insistence on excellence, our content
matrix is robust and flourishing, especially in the era of AIGC. We
are also harnessing AI technologies to elevate the Company's
operational efficiency and lower our cost levels while enhancing
customer satisfaction to deliver long-term sustainable value to
shareholders, customers, and society as a whole."
About 36Kr Holdings Inc.
36Kr Holdings Inc. is a prominent brand and a pioneering
platform dedicated to serving New Economy participants in
China with the mission of
empowering New Economy participants to achieve more. The Company
started its business with high-quality New Economy-focused content
offerings, covering a variety of industries in China's New Economy
with diverse distribution channels. Leveraging traffic brought by
high-quality content, the Company has expanded its offerings to
business services, including online advertising services,
enterprise value-added services, and subscription services, to
address the evolving needs of New Economy companies and upgrading
needs of traditional companies. The Company is supported by a
comprehensive database and strong data analytics capabilities.
Through diverse service offerings and significant brand influence,
the Company is well-positioned to continuously capture the high
growth potential of China's New Economy.
For more information, please visit: http://ir.36kr.com.
Safe Harbor Statement
This announcement contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as
"will," "expects," "anticipates," "future," "intends," "plans,"
"believes," "estimates," "confident" and similar statements.
Statements that are not historical facts, including statements
about the Company's beliefs and expectations, are forward-looking
statements. Forward-looking statements involve inherent risks and
uncertainties. A number of factors could cause actual results to
differ materially from those contained in any forward-looking
statement, including but not limited to the following: the
Company's goal and strategies; the Company's future business
development, results of operations and financial condition;
relevant government policies and regulations relating to our
business and industry; the Company's expectations regarding the use
of proceeds from this offering; the Company's expectations
regarding demand for, and market acceptance of, its services; the
Company's ability to maintain and enhance its brand; the Company's
ability to provide high-quality content in a timely manner to
attract and retain users; the Company's ability to retain and hire
quality in-house writers and editors; the Company's ability to
maintain cooperation with third-party professional content
providers; the Company's ability to maintain relationships with
third-party platforms; general economic and business conditions in
China; possible disruptions in
commercial activities caused by natural or human-induced disasters;
and assumptions underlying or related to any of the foregoing.
Further information regarding these and other risks is included in
the Company's filings with the SEC. All information provided in
this press release and in the attachments is as of the date of this
press release, and the Company undertakes no obligation to update
any forward-looking statement, except as required under applicable
law.
For investor and media inquiries, please contact:
In China:
36Kr Holdings Inc.
Investor
Relations
Tel: +86 (10)
5825-4188
E-mail: ir@36kr.com
The Piacente Group, Inc.
Jenny Cai
Tel: +86 (10)
6508-0677
E-mail: 36Kr@tpg-ir.com
In the United
States:
The Piacente Group,
Inc.
Brandi
Piacente
Tel:
+1-212-481-2050
E-mail: 36Kr@tpg-ir.com
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SOURCE 36Kr Holdings Inc.