Vera Bradley and Sanrio® Debut Co-Branded Hello Kitty® Collection
June 01 2023 - 9:00AM
Vera Bradley, Inc. (Nasdaq: VRA) today announced
that Vera Bradley, its iconic American bag and luggage lifestyle
brand, has collaborated for the first time with global lifestyle
brand Sanrio®, best known for internationally recognized pop icon
Hello Kitty®, to unveil a co-branded collection. The Vera Bradley |
Hello Kitty collection is now available to shop in Vera Bradley
stores nationwide and online at verabradley.com/hellokitty. Select
styles are also available on sanrio.com.
Combining Hello Kitty’s signature kawaii style
and happy spirit with Vera Bradley’s beloved bright and cheerful
patterns, the smile-inducing collection is full of fun and perfect
for fans of all ages. Three new patterns featuring vibrant motifs
of the nostalgic character in a candy-colored palette were designed
exclusively for the collaboration: Hello Kitty Paisley, Hello Kitty
Gingham, and Hello Kitty Bows.
“Like Vera Bradley, Sanrio has a rich heritage
rooted in the gift industry, appeals to a multi-generational
customer base, and is passionate about spreading joy and inspiring
optimism through its products,” noted Jackie Ardrey, CEO of Vera
Bradley, Inc. “Our customers have been asking for this
collaboration over the years, so we are delighted to partner with
Sanrio to finally bring the Vera Bradley | Hello Kitty collection
to life.”
“Collaborating with Vera Bradley to create this new line just in
time for summer was such a fun experience and we can’t wait to see
how fans will embrace and style the pieces, bringing Hello Kitty
with them to any occasion,” said Craig Takiguchi, Chief Operating
Officer of Sanrio, Inc. “A true fashion icon, Hello Kitty’s
distinct style has appealed to fans of all ages through the years
and this fun-filled collection allows them to continue expressing
themselves authentically.”
The Vera Bradley | Hello Kitty collection
features 50 styles ranging in price from $15 to $190, including
handbags and totes, backpacks, travel items, accessories, throw
blankets and quilts, stationery, drinkware, apparel, and footwear.
Select best-selling styles, including the Large Travel Duffel,
Small Travel Duffel, Totepack, Kids Totepack, and Vera Tote,
feature whimsical elements like floral borders, preppy embroidered
patches, and ricrac trim. The full assortment is now available
nationwide in Vera Bradley Full Line Stores, online at
verabradley.com/hellokitty, and at participating Vera Bradley
retailers. Customers can also shop a variety of curated Vera
Bradley | Hello Kitty styles in select Vera Bradley Factory Stores
and on sanrio.com.
ABOUT VERA BRADLEYVera Bradley,
based in Fort Wayne, Indiana, is a leading designer of women’s
handbags, luggage and other travel items, fashion and home
accessories, and unique gifts. Founded in 1982 by friends Barbara
Bradley Baekgaard and Patricia R. Miller, the brand is known for
its innovative designs, iconic patterns, and brilliant colors that
inspire and connect women unlike any other brand in the global
marketplace. Visit www.verabradley.com and follow
@verabradley to learn more.
ABOUT SANRIO®Sanrio® is the
global lifestyle brand best known for Hello Kitty® who was created
in 1974, and home to many other beloved character brands such as My
Melody™, Kuromi™, LittleTwinStars™, Cinnamoroll™, Pompompurin™,
gudetama™, Aggretsuko™, Chococat™, Badtz-maru™ and Keroppi™. Sanrio
was founded on the philosophy that a small gift can bring happiness
and friendship to people of all ages. Since 1960, this philosophy
has served as the inspiration to offer quality products, services
and activities that promote communication and inspire unique
consumer experiences across the world. Today, Sanrio’s business
extends into the entertainment industry with several content
series, gaming offerings and theme parks. Sanrio boasts an
extensive product lineup which is available in over 130 countries.
Sanrio hopes to bring smiles to everyone’s faces with their vision
of “One World, Connecting Smiles.” To learn more about Sanrio,
please visit www.sanrio.com and follow @sanrio and @hellokitty on
Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to
the Hello Kitty and Friends YouTube Channel.
CONTACTS |
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877-708-VERA (8372) |
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Hunter PR for Vera Bradley |
Mediacontact@verabradley.com |
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verabradley@hunterpr.com |
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